广州招聘

Mintel is a global market intelligence company, headquartered in London, UK. We work with the world’s most renowned consumer packaged goods companies and their suppliers. Building on its success, Mintel has decided to expand the China report team responsible for producing the only industry report in China that combines market analysis and consumer research.

We are looking for an ambitious Research Analyst to join a growing team. This opportunity will offer you the chance to develop your own expertise on the Chinese FMCG sectors, whilst giving you the opportunity to interact and influence of the world’s largest consumer brands, marketing and advertising agencies.

Title: Research Analyst, Food and Drink

Roles and Responsibilities:

• Write and publish 8-10 reports a year covering a variety of consumer markets identifying the key issues facing manufacturers, suppliers and retailers
• Gather primary and secondary data relevant to each market, and build a picture of the size of the market through research, company data and market data
• Work with Research Directors to develop accurate market, company and segmentation data
• Build relationships with industry contacts to understand the key issues influencing consumers, innovation and company strategy
• Work with the consumer research manager to identify most relevant issues to explore in consumer research
• Analyse and interpret all consumer, market and company data
• Share insight with clients & potential clients by telephone and in face to face meetings
• Meet tight publication deadlines

Most of the day-to-day work will involve business writing as the analyst is responsible for the full report from defining the report scope, identifying key issues, designing consumer research, conducting trade interviews, analysing data through to producing the final report.

That being said, communication with colleagues, external clients (including interviews and presentations) and media (dealing with enquiries upon training) is also an essential part of this role.

Candidate Requirements:

• At least 1 year work experience and knowledge in food and drink/FMCG category
• Any experience at the client-side (agency or brand) will be looked upon favorably.
• Ability to analyse multiple sets of data and write concise, insightful analysis
• Ability to think creatively when analysing and presenting data
• Ability to interact and engage with clients

The Ideal Candidate Will Possess:

• Passion for, and knowledge of consumer markets (by passion we mean the sensitivity to what’s happening in the market through daily observation of consumers and markets, and the patience to study deep into a subject)
• Experience in the consumer research industry (experience of designing or reviewing a questionnaire, understanding sampling methodology, confidence interval, consumer segmentation)
• Business acumen, strong analytical skills and be comfortable working with, interpreting and analysing data
• Good organizational and planning skills
• Ability to work under pressure and meet deadlines
• Strong willingness to communicate and work with different departments, with good communication and teamworking skills
• Mandarin and English to business level
• Good University degree

What we are looking for is a well-presented professional with critical thinking. By critical thinking we mean the ability to come up with an opinion by one-self (instead of repeating what others have been talking about), and this opinion is well argued with the support of relevant data/observation of the market.

Mintel Company History
Mintel began over three decades ago, providing food and drink research in the UK. Now the brand spans all corners of the globe. Mintel's leading analysts are world-renowned experts in diverse areas such as leisure, consumer goods, beauty, retail, financial services, sales promotion and social trends
1972 Mintel is established in London, providing food and drink research in the UK.
1977 Mintel reports go online as Mintel becomes the first research supplier to provide instant internet access.
1998 The US office opens in Chicago and Mintel GNPD goes online.
2000 The Australian office opens in Sydney.
2007 The Chinese office is opened in Shanghai
2008 Mintel opens an office in Tokyo.


英敏特 (Mintel) 是一家在英国注册的市场咨询服务公司。目前在英国，美国，澳大利亚，日本，中国等国家和地区都设有分公司。英敏特致力于全球快速消费品市场的情报趋势分析，我们提供全球新产品数据库(GNPD)，消费品市场调查报告，市场咨询等相关的服务。英敏特信息咨询(上海)有限公司为英敏特在中国地区的分公司。

GNPD产品数据库服务是借助于网络的新产品信息服务，我们的会员可以随时查询全球多个国家的当月最新以及以往上市的产品信息，行业的流行趋势，相关的市场动态，最新的世界各地展会信息以及定期的行业回顾。通过使用GNPD您可以足不出户便掌握一手的全球行业动态。GNPD平均每月递增超过两万个新品，覆盖39个大品类、49个国家和地区。产品的具体信息包括产品图片，包装信息，生产商信息，配料表信息等反映产品特点的全部信息。

目前全世界的大部分的主要国际知名食品、日用品生产商，原料供应商以及主要的包装公司都已经在使用GNPD。 目前我们在国内的《中国化妆品》,《中国食品工业》《中外食品》等杂志开展了专栏的信息服务。

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