广州招聘

Job # 1106764
Locations China, Beijing
Job families Consulting services
Teams Consulting services

#overview

As a company our mission is to empower every person and every organization on the planet to achieve more. As an employer, we empower our own people to achieve more and make a difference in the world. Join us and be one who empowers billions!



Reach – Microsoft’s resources and scale empowers employees to utilize their skills for lasting impact.

Freedom –Microsoft values each individual’s talent and skillset and provides the freedom to explore and enhance them.

Inspiration – Inspiration can be found through our Office products and how they can improve our customers’ lives.



The Subsidiary Product Marketing Manager (PMM) is accountable for the subsidiary revenue, scorecard and market share for their assigned 

products in the Subsidiary. The PMM is required to have a strong understanding of their product set, specifically at the 200-300 level, and a 

deep understanding of customer solutions and strategies. This role is seen as the voice of the products they represent within the subsidiary as 

well as the leader and the spokesperson for their product set. In addition, they must be able to articulate the local competitive landscape and 

develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights and customer 

feedback. The PMM is responsible for leveraging customer needs, competitive knowledge and product expertise to drive the relevant business 

and marketing planning.   

 The Product Marketing Manager understands, orchestrates, and influences customer campaigns, marketing activities, and delivers product,  solutions and customer campaign feedback to the business. An essential aspect of the role of the Product Marketing Manager is to align the  content, timing and delivery of marketing messages and outreach to Microsoft’s customers and partners. The PMM must develop strong  partnerships across marketing, partner, services and sales to lead and execute the fiscal year priorities. All relevant marketing teams need to  work together to create the most impactful marketing strategy and execution plan possible by customer segment, minimizing ad-hoc and  unintegrated customer and partner outreach. The various messages need to be very well aligned, with the end goal to think and act as “One  Microsoft” - using a model like OARPi (Owner, Approver, Reviewers, Participants, Informed). In doing this, the PMM is an ambassador of the  overall Product Brand and Microsoft CPE (Customer & Partner Experience). 



#responsibilities

Marketing Planning (30%)

Engage and advocate for Office GDC for subsidiary marketing activities.

Be the voice of the customer in understanding the value proposition and buyers needs.

Understand the business goals of each Office Global Engagement Program (GEP) and drive local prioritization of available GEPs

Model customer acquisition and seats/revenue growth (new & recurring) needs of each GEP

Determine specific goals and KPIs to support each campaign

Develop GDC business plan including modeling the number of new known leads, MAQLs, to achieve business results.

Actively engage cross segment and cross subsidiary to execute GEPs through the Global Demand Center; prioritize local demand generation funding to support GEPs

Program/Campaign Execution (30%)

Actively engage cross Segments and cross Subsidiary in the One Microsoft orchestration (rationalized audience touches, coordinated offers, integrated marketing calendar, etc.)

Orchestrate execution of the GEP driving direct customer acquisition and revenue; connect all field marketing execution (including events) into GDC, partnering with CMO team.

Ensure handoffs between marketing, Inside Sales team, field sales, and partners is working effectively to drive timely lead flow.

Partner with Corp and Inside Sales to develop and monitor tele capacity, lead disposition, key conversion KPIs, lead quality and be part of local sales feedback loops on lead quality

Track and report marketing performance/KPIs

Act as the voice of the field by ensuring timely updates/feedback to corporate on Global Demand Center execution in the subsidiary.

Business Management (20%)

Be an expert on the Office Demand Center dashboard and KPIs

Understand funnel conversion rates, identify areas of strengths and weaknesses, and resolve issues. Initiate optimizations

Understand marketing tactics that are working well and shift mix to maximize business results

Actively engage cross segments and subsidiary to educate stakeholders and how best to engage the Office Demand Center.

SMB Web Direct (20%)

Main point of contact for any escalations around Direct funnel performance with Corp team.

Determine how much local investment (funding) is needed to amplify web direct locally; monitor performance of local investment funds.

Main point of contact to manage any new acquisition channel initiatives through Direct that require local engagement e.g. affliate



Key KPIs

# of known leads

Trial signups

Webinar registrations

Events

Gated content downloads

# of MAQLs

# of TQLs

# of SQLs

Sales pipeline generated

# of new customer wins

# of seat wins

Revenue



#qualifications

Education

Bachelor’s Degree (B.S./B.A.) required, relevant fields of study include Marketing, Business, Computer Science

Experience

More than 8 years related experience

Skills & Knowledge

Entrepreneur mindset

Leads Change

Deep customer focus and understanding

Excellent Communicator

Experienced in core marketing communications functions

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