Brand Manager(Sausage Dynamics)
尊乐贸易(上海)有限公司
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2018-12-29
- 工作地点:上海
- 招聘人数:1人
- 工作经验:10年以上经验
- 学历要求:本科
- 职位月薪:30-40万/年
- 职位类别:产品/品牌经理
职位描述
Johnsonville Sausage is committed to becoming the "Best Company in the World". The successful candidate for this position will drive growth in China’s Retail Sausage Category, within a culture that embraces change and empowers members. They will build sustaining and collaborative relationships with team members across the organization and with key customers. Additionally, the candidate must become “The Expert” on consumers needs within the targeted local Occasions, providing the insights that propel Johnsonville business folio forward.
Why This Is a Great Job for a Person Who Wants To Accept Nothing Less Than Personal Greatness:
You get to:
· Drive the thinking behind the major retail segments of Johnsonville business in China, including E-commerce & New-retail channels;
· Assist other Marketing Leaders in supporting organizational strategies and objectives to drive growth of the Johnsonville “Sausage Dynamics”.
· Manage short term (annual) and long term (3-5 years) strategy and planning for our Sausage Dynamics, including identification of “key consumer insights”, development of marketing plans and leadership of growth initiatives.
· Drive continuous enhancement of product quality that strengthens our brand equity and extends the gap vs. key competitors.
· Build a strong collaborative partnership with cross functional team members and agency partners.
· Work closely with key members of the Sales team and directly with customers when appropriate to drive success for both Johnsonville and customers.
· Manage Profit and Loss responsibility for Johnsonville Sausage Dynamics.
· Develop and activate marketing plans that encompass all aspects of the Sales and Marketing mix. This includes positioning, consumer targeting, and a holistic consumer contact strategy. In addition, these plans will also include close collaboration with the Sales Team to develop and activate appropriate customer and retail marketing efforts such as integrated cross merchandising partnerships.
Key Deliverables for this position:
· Work closely with cross functional team members (e.g. Sales, Finance, R&D, Operations, agency partners, etc.) ensuring system alignment and activation of brand strategy.
· Build sustaining and collaborative relationships with key internal team members and agency resources.
· Take a leadership role in driving strategy insight, partnership and program development for a key retail customer. Includes working with Customer Focused Team (CFT) and TP company(E-commerce) to drive key programs that deliver HICS (highest impact on customer success). The result is achievement of key CFT objectives and strategies.
· Lead in the development of annual planning and long term vision for our Sausage Dynamics.
· Manage and execute key Dynamics Occasion plans – ensuring effective use of resources, flawless communication to the field, great execution and resulting growth.
· Implement programs based upon key consumer insights to drive more efficient and effective consumer and shopper communication.
· Continuous improvement based upon personal learning and stretching that results in lifting the skills of the entire marketing team.
· A positive, team-oriented attitude that contributes to the overall culture of the marketing team and perception of the marketing team within the organization.
· Perform evaluations of key marketing programs - determine how to best allocate and invest company resources to build the Johnsonville Brands as a result of that evaluation.
· Serve as the internal Champion for ideas that move business, communicating succinctly and gaining the support of Sr. Management.
Qualifications (What you bring to the job):
· Bachelor’s degree in related field and MBA is required with 5-10 years of brand/product marketing experience, ideally with a CPG food brand.
· Experience in addressing the needs of consumers and retail customers while successfully delivering brand building programs.
· Comfortable in leading cross-functional teams.
· Demonstrated success in growing brands.
· Experience and success in leading collaborative cross functional teams and presenting outputs to a broad range of internal and external personnel
· Ability to manage self and prioritize projects
· Highly entrepreneurial. Consistent initiative and pro-activity.
· Demonstrated ability to create new business and elevate existing business to higher levels of performance.
· Passionate about accountability and goal achievement
· Excellent verbal and written skills
· Strong analytical skills and ability to provide actionable recommendations
· Solid planning and budget skills
· Consistently pushes creativity and innovation
· High level of integrity
· Challenges with constructive passion
· Experience marketing against a food enthusiast or intimate knowledge of consumer insights for the local Occasions are strongly preferred.
公司介绍
联系方式
- 公司地址:徐汇区襄阳南路500号2908室 (邮编:200031)