广州招聘

职位描述：
ROLES/RESPONSIBILITIES
?Develop, execute and track tactical, multi-channel marketing campaigns
?Write dynamic engaging copy for email, press releases, marketing brochures/ collaterals, web pages, announcements and other communications
?Analyse data to identify gaps and opportunities
?Launch/lead audience development and data acquisition activities
?Manage events – budget, project timelines, organisation, vendors, launch pre- and post-event marketing
?Generate highly-qualified leads using digital channels
?Support customer engagement activities to encourage business retention and upsells
?Cost-effective branding and market engagement activities
?Track and report marketing ROI and KPIs
?Bespoke marketing – customised, targeted communications and approach for strategic markets and/or key identified customers/prospects
?Lead role: Drive the social media marketing in China, including the daily operations of WeChat and being the account administrator
?Admin role: Manage the marketing inventory in China; secure and manage new vendors whenever necessary
?Juggle multiple projects in a dynamic, high-pressure environment
?Ability to work with multiple locations across times zones, requiring flexible working hours to accommodate conference calls

COMPETENCIES NEEDED:
-Excellent communication skills in English and Mandarin
-B2B marketing experience (direct hands on experience, managing and carrying out tactical elements themselves)
-Good copywriting skills – email marketing copy, press releases, web copy, brochures
-Ability to create strategic marketing plans, including effective communications approach and mix of marketing channels
-Experience of marketing new products and/or tapping new markets to acquire business leads
-Well versed on B2B lead generation tactics including email marketing execution skills – HTMLs, email deployment and tracking
-Digital/online marketing experience
-Good project management and organisation skills - ability to manage multiple projects simultaneously and work around deadlines
-Highly independent and able to function efficiently in a remote working set-up
-Ability to collaborate effectively with other functions and senior stakeholders

TECHNOLOGIES INVOLVED IN THE ROLE:
?Excel – formulas and pivot tables
?CRM (Salesforce)
?CMS (WordPress)
?Web analytics (Baidu Analytics)
?Basic design editing – PDF Editor, Adobe Design

BEHAVIOURS:
?Focused – ability to keep going in the face of adversity
?Adaptable and can quickly change course when required
?Team player who thrives in a fast-paced, matrix organization
?Results driven and motivated
?Highly collaborative 举报 分享

About ICIS

ICIS is at the forefront of the market, providing independent pricing intelligence, round-the-clock news, a data-driven analytics service, consultancy solutions and unrivalled insights into China.
ICIS is a voice of authority on China’s petrochemical and energy industries, providing deep understanding of the country’s trading dynamics and visibility on the activities that are driving the markets. Our locally based market experts work closely with the ICIS team of global experts to ensure we deliver quality data to our customers – in a timely manner and straight from the market.
ICIS provides the essential information you need on China petrochemicals and energy markets, with a global perspective. Our aim is to enable you to make informed trading decisions, optimise profits, find new business opportunities, mitigate risks and validate your commercial plans.

关于我们 —ICIS 安迅思

ICIS安迅思一直处于市场前沿, 提供独立的价格资讯、全天候新闻、数据驱动型分析服务和咨询解决方案，以及对中国市场无与伦比的深度解读。

ICIS安迅思在中国石化和能源行业拥有权威地位，帮助客户深入了解中国的贸易市场动态及洞悉市场变化推动因素。安迅思中国的市场专家与全球专家团队紧密合作, 确保向客户及时交付高品质的市场一手数据。

ICIS安迅思从全球视角为您提供了解中国石化和能源市场的关键信息。我们的目标是助您制定明智的交易决策、提高利润、寻找新商机、降低风险，同时帮助您验证商业计划的可行性。

联系我们：
地址：上海市金钟路999号c座4楼
邮编：200335
总机：021-5155 0666
网址：www.icis.com