Digital Marketing Manager,China 数字营销经理，中国
Anantara Vacation Club(Greater China)安纳塔拉度假会（大中华区）
- 公司规模：1000-5000人
- 公司性质：外资（非欧美）
- 公司行业：酒店/旅游
职位信息
- 发布日期：2017-07-18
- 工作地点：上海
- 招聘人数：1人
- 工作经验：5-7年经验
- 学历要求：本科
- 语言要求：英语 精通 普通话 精通
- 职位月薪：2-2.5万/月
- 职位类别：市场/营销/拓展经理 市场企划经理/主管
职位描述
职位描述：
Position Preview
- Role model the skills for the China Digital Marketing Organisation across Core Competencies, leadership principles and functional digital marketing competencies including annual digital media strategies, annual digital communication strategy, development of content marketing strategy, management of brand website , development of social media strategy and integrated strategy
- Fully manage the Advertising & Promotion budget (digital marketing budget) in China to ensure efficient allocation of funds across media and channels in line with the Corporate Teams objectives
- Initiate and project lead internal and external agencies in development of the China digital marketing campaigns
Essential Duties & Responsibilities
Social Media:
- Manages existing and develops potential Chinese social media channels at the brand level
- Develops and executes social media strategies at the corporate level for Chinese social media channels to drive fan acquisition and maximize engagement
- Identify social media trends in China and how they can improve brand favorability and business.
- Collaborates with the Corporate Social Media and China PR teams to create, maintain, and execute a corporate social media editorial calendar and posting schedule
- Monitor and report brand level online sentiments via social listening tools
- Develops and executes regular social media campaigns to drive bookings via tactical promotions, destination focused offers, etc
- Collaborates with the Corporate Brand & PR and China PR team to manage blogger outreach to build an active key opinion leaders network to drive brand advocacy
- Collaborates with the Corporate Social Media team to ensure that the social media channel is appropriately engaged for corporate advertising activities
- Analyze and produce regular reporting on China social media results
Digital Marketing:
- Devise and develop integrated online strategies to drive online traffic to the company website and improve search rankings
- Manage and implement integrated campaigns across channels, primarily focused on website design, Baidu marketing, display advertising, mail, social media, link exchanging, forum promotion, blog, Weibo, Youku video marketing, SEO and SEM etc. to generate leads
- Prepare quarterly marketing plan and budget, and ensure execution of plans meet or exceed set targets and outcomes
- Prepare and manage department budgets and prepare statistics analysis for the company's review and decision making
- Collaborates with the Corporate Digital Marketing team to ensure that the digital media spend is appropriately engaged for corporate advertising activities
Requirements / Skills / Experiences:
- Minimum 5 years of relevant internet marketing experience and has experience not less than 3 years of experience in Digital Communication and Marketing with proven track record in Online Advertising and Marketing, Platform Planning & Management and Program Development & Planning
- Proven experience in E-Commerce, social media, PPC, SEO, interactive websites, YouKu, Weibo etc
- Experience in Mobile Marketing and Technologies
- Experience with Digital/Web Analytics
- Project management – demonstrated experience to lead projects to completion, and on time delivery
- Extensive consumer and competitor understanding
- Cross functional expertise in Digital Marketing management
- Self-motivated, driven and ambitious; high level of integrity and strong sense of responsibility
- Excellent interpersonal and communication skills, and ability to work in a high pressure and fast paced environment
- Strong understanding, judgment, creative insights and understanding of branded aesthetics
Why Join AVC:
加入安纳塔拉的理由
In joining AVC you also become part of the family of Minor international and member of international team.
加入安纳塔拉度假会的同时，你也成为美诺国际的一员,并加入一个跨国团队.
We provide competitive compensation and comprehensive benefit.
我们提供有竞争力的薪资和全面的福利保障。
We offer much wider variety of career paths and working abroad opportunity for both junior staff and senior staff.
我们为一线员工和管理层员工提供多样化的职业发展道路和国外的工作机会。
You will work in gorgeous building in prosperous business center.
您将在知名商业圈的***写字楼工作。
Achieved Shared Ownership industry experience and develop China prosperous market.
率先加入共享产权行业， 开拓中国市场。
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Position Preview
- Role model the skills for the China Digital Marketing Organisation across Core Competencies, leadership principles and functional digital marketing competencies including annual digital media strategies, annual digital communication strategy, development of content marketing strategy, management of brand website , development of social media strategy and integrated strategy
- Fully manage the Advertising & Promotion budget (digital marketing budget) in China to ensure efficient allocation of funds across media and channels in line with the Corporate Teams objectives
- Initiate and project lead internal and external agencies in development of the China digital marketing campaigns
Essential Duties & Responsibilities
Social Media:
- Manages existing and develops potential Chinese social media channels at the brand level
- Develops and executes social media strategies at the corporate level for Chinese social media channels to drive fan acquisition and maximize engagement
- Identify social media trends in China and how they can improve brand favorability and business.
- Collaborates with the Corporate Social Media and China PR teams to create, maintain, and execute a corporate social media editorial calendar and posting schedule
- Monitor and report brand level online sentiments via social listening tools
- Develops and executes regular social media campaigns to drive bookings via tactical promotions, destination focused offers, etc
- Collaborates with the Corporate Brand & PR and China PR team to manage blogger outreach to build an active key opinion leaders network to drive brand advocacy
- Collaborates with the Corporate Social Media team to ensure that the social media channel is appropriately engaged for corporate advertising activities
- Analyze and produce regular reporting on China social media results
Digital Marketing:
- Devise and develop integrated online strategies to drive online traffic to the company website and improve search rankings
- Manage and implement integrated campaigns across channels, primarily focused on website design, Baidu marketing, display advertising, mail, social media, link exchanging, forum promotion, blog, Weibo, Youku video marketing, SEO and SEM etc. to generate leads
- Prepare quarterly marketing plan and budget, and ensure execution of plans meet or exceed set targets and outcomes
- Prepare and manage department budgets and prepare statistics analysis for the company's review and decision making
- Collaborates with the Corporate Digital Marketing team to ensure that the digital media spend is appropriately engaged for corporate advertising activities
Requirements / Skills / Experiences:
- Minimum 5 years of relevant internet marketing experience and has experience not less than 3 years of experience in Digital Communication and Marketing with proven track record in Online Advertising and Marketing, Platform Planning & Management and Program Development & Planning
- Proven experience in E-Commerce, social media, PPC, SEO, interactive websites, YouKu, Weibo etc
- Experience in Mobile Marketing and Technologies
- Experience with Digital/Web Analytics
- Project management – demonstrated experience to lead projects to completion, and on time delivery
- Extensive consumer and competitor understanding
- Cross functional expertise in Digital Marketing management
- Self-motivated, driven and ambitious; high level of integrity and strong sense of responsibility
- Excellent interpersonal and communication skills, and ability to work in a high pressure and fast paced environment
- Strong understanding, judgment, creative insights and understanding of branded aesthetics
Why Join AVC:
加入安纳塔拉的理由
In joining AVC you also become part of the family of Minor international and member of international team.
加入安纳塔拉度假会的同时，你也成为美诺国际的一员,并加入一个跨国团队.
We provide competitive compensation and comprehensive benefit.
我们提供有竞争力的薪资和全面的福利保障。
We offer much wider variety of career paths and working abroad opportunity for both junior staff and senior staff.
我们为一线员工和管理层员工提供多样化的职业发展道路和国外的工作机会。
You will work in gorgeous building in prosperous business center.
您将在知名商业圈的***写字楼工作。
Achieved Shared Ownership industry experience and develop China prosperous market.
率先加入共享产权行业， 开拓中国市场。
职能类别： 市场/营销/拓展经理 市场企划经理/主管
关键字： 市场 数字营销 拓展 社交媒体 网络营销
公司介绍
Anantara Vacation Club (AVC) is Asia's leader in the luxury Shared Ownership (timeshare) sector of the hospitality industry. With a regional collection of exquisite resorts, and global partnerships offering thousands of dream destinations, AVC exemplifies the highest standards for both its Owners and Associates.
安纳塔拉度假会是奢华产权共享服务业中的翘楚，在亚洲享誉盛名。安纳塔拉豪华度假会为拥有会籍的业主提供数以千计位于迷人国度的精选度假酒店,及其全球合作伙伴旗下的奢华酒店的别墅及套房。安纳塔拉度假会堪称高品质标准的典范。
Amidst a robust regional economy, AVC leads all competitors in innovation and progress. In 2012, AVC was crowned with se Asia property's award for Best‘Shared Ownership Development’, and Arda's Best‘New Owner Package’.
在快速增长的经济环境中, 安纳塔拉度假会带领着市场不断创新和进步。2012年，安纳塔拉度假会在南亚项目中荣获“产权共享发展”奖以及“新业主系列”奖。
Anantara Vacation Club's parent is one of Thailand's largest hospitality, retail and restaurant operators - Minor International. The company now employs over 25,000 service professionals at more than 30 hotels and resorts (with an additional 15 in the pre-opening phase), over 1,200 restaurants, some 35 spas and more than 300 retail outlets who have the pleasure of serving over 90 million customers in 20 countries every year.
安纳塔拉度假会的母公司是泰国***的酒店、零售和餐饮运营商之一——美诺（minor）国际集团。公司现在雇佣了超过25,000名的服务人员, 运营超过80家酒店、度假村和物业 (另外还有15家计划开业中), 超过1200家餐厅, 35间水疗中心和超过300个零售网点。每年服务于来自全世界20多个国家的9000多万客户。
“Due to AVC's rapid growth and success, we welcome dynamic competitive individuals who are eager to get excellent training and career opportunities in one of the fasting growing hospitality companies in Asia. Direct industry experience is not important. - our people have previously worked in many different areas including food & beverage, concierges, leisure & tourism, tour companies, tour guides, direct- sales, and off-site promotions.”
随着安纳塔拉度假会的快速成长和成功，我们热情期待渴望在一家急速发展亚洲业务的公司，为获得丰富的培训机会和良好的职业发展规划的充满活力和竞争力的精英加入我们。我们的同仁来自许多不同的行业领域，包括餐饮业，礼兵及休闲度假旅游产业，导游及旅游公司，直接销售和现场推广等众多领域。
Our associates live and work in some of the world's most exciting and beautiful locations, including Shanghai, Sanya, Hong Kong, Bangkok, Phuket, Koh Samui, Bali and Singapore.
我们的员工遍布世界上振奋人心和美丽的区域， 包括上海、三亚、香港、曼谷、普吉岛、苏梅岛、巴厘岛以及新加坡。
Line associate, supervisory, management and executive positions are available, in each of the following specialisations.
从普通员工、主管、部门经理，到公司高级行政人员，我们提供广阔的职位发展机会。
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安纳塔拉度假会是奢华产权共享服务业中的翘楚，在亚洲享誉盛名。安纳塔拉豪华度假会为拥有会籍的业主提供数以千计位于迷人国度的精选度假酒店,及其全球合作伙伴旗下的奢华酒店的别墅及套房。安纳塔拉度假会堪称高品质标准的典范。
Amidst a robust regional economy, AVC leads all competitors in innovation and progress. In 2012, AVC was crowned with se Asia property's award for Best‘Shared Ownership Development’, and Arda's Best‘New Owner Package’.
在快速增长的经济环境中, 安纳塔拉度假会带领着市场不断创新和进步。2012年，安纳塔拉度假会在南亚项目中荣获“产权共享发展”奖以及“新业主系列”奖。
Anantara Vacation Club's parent is one of Thailand's largest hospitality, retail and restaurant operators - Minor International. The company now employs over 25,000 service professionals at more than 30 hotels and resorts (with an additional 15 in the pre-opening phase), over 1,200 restaurants, some 35 spas and more than 300 retail outlets who have the pleasure of serving over 90 million customers in 20 countries every year.
安纳塔拉度假会的母公司是泰国***的酒店、零售和餐饮运营商之一——美诺（minor）国际集团。公司现在雇佣了超过25,000名的服务人员, 运营超过80家酒店、度假村和物业 (另外还有15家计划开业中), 超过1200家餐厅, 35间水疗中心和超过300个零售网点。每年服务于来自全世界20多个国家的9000多万客户。
“Due to AVC's rapid growth and success, we welcome dynamic competitive individuals who are eager to get excellent training and career opportunities in one of the fasting growing hospitality companies in Asia. Direct industry experience is not important. - our people have previously worked in many different areas including food & beverage, concierges, leisure & tourism, tour companies, tour guides, direct- sales, and off-site promotions.”
随着安纳塔拉度假会的快速成长和成功，我们热情期待渴望在一家急速发展亚洲业务的公司，为获得丰富的培训机会和良好的职业发展规划的充满活力和竞争力的精英加入我们。我们的同仁来自许多不同的行业领域，包括餐饮业，礼兵及休闲度假旅游产业，导游及旅游公司，直接销售和现场推广等众多领域。
Our associates live and work in some of the world's most exciting and beautiful locations, including Shanghai, Sanya, Hong Kong, Bangkok, Phuket, Koh Samui, Bali and Singapore.
我们的员工遍布世界上振奋人心和美丽的区域， 包括上海、三亚、香港、曼谷、普吉岛、苏梅岛、巴厘岛以及新加坡。
Line associate, supervisory, management and executive positions are available, in each of the following specialisations.
从普通员工、主管、部门经理，到公司高级行政人员，我们提供广阔的职位发展机会。
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联系方式
- Email：chinahr@minor.com
- 公司地址：地址：span上海市黄浦区龙华东路647号电科滨江中心15楼