Social Media Marketing Executive (Six Months)
Anantara Vacation Club(Greater China)安纳塔拉度假会(大中华区)
- 公司规模:1000-5000人
- 公司性质:外资(非欧美)
- 公司行业:酒店/旅游
职位信息
- 发布日期:2017-05-27
- 工作地点:上海
- 招聘人数:1人
- 学历要求:本科
- 语言要求:英语 精通 普通话 精通
- 职位月薪:0.8-1万/月
- 职位类别:市场/营销/拓展专员
职位描述
Job Responsibilities:
● Manage China social media communities on key platforms, i.e. WeChat and Weibo – from planning, execution and optimization – to maximize brand value and drive business impact
● Identify threats and opportunities in user generated content surrounding the business
● Proofread, copy edit and write social media content that is engaging to our customer base and still comply with branding guidelines
● Develops and executes aggressive social media campaigns at the corporate level for Chinese social media channels to drive fan acquisition and maximize engagement
● Manage third party agencies for campaign delivery, ensuring quality and timely deliverables
● Have an attention to detail from campaign execution & measurement to managing the process (budgets, payment, workflow)
● Works with corporate PR team to manage blogger outreach to build an active key opinion leaders network to drive brand advocacy
● Works with the corporate digital marketing team to ensure that the social media channel is appropriately engaged for corporate advertising activities
● Identify digital media technology and social network marketing trends in China and how they can improve brand favorability, improve consumer experience and company’s investment on social media and content marketing
Requirements:
● Chinese national with good spoken and written English
● Minimum 2 years of digital and social media experience in global PR firms or 4A specialized social media agencies
● Live and breathe in China social media (active on at least 2 social media platforms, e.g. Weibo & WeChat)
● Exhibits the ability to jump from the creative side of communications to analytical side to be able to demonstrate ideas are analytically sound
● Displays in-depth knowledge and understanding of Social Media platforms, their respective user behaviors and how each platform can be deployed in different scenarios
● Is a Team player with the confidence to take the lead and guide other employees, when necessary, on content development, campaign ideation, and online reputation management
● Ability to successfully function in a fast-paced, deadline-driven environment
● Strong organizational, time management, communication, process & result oriented and possess problem-Solving skills working with multiple teams/agencies/vendors
● Bachelor or above of Arts / Literature in top universities (e.g. Advertising, Chinese Literature, or Consumer Psychology)
职能类别: 市场/营销/拓展专员
关键字: 新媒体 营销 广告 新闻
公司介绍
安纳塔拉度假会是奢华产权共享服务业中的翘楚,在亚洲享誉盛名。安纳塔拉豪华度假会为拥有会籍的业主提供数以千计位于迷人国度的精选度假酒店,及其全球合作伙伴旗下的奢华酒店的别墅及套房。安纳塔拉度假会堪称高品质标准的典范。
Amidst a robust regional economy, AVC leads all competitors in innovation and progress. In 2012, AVC was crowned with se Asia property's award for Best‘Shared Ownership Development’, and Arda's Best‘New Owner Package’.
在快速增长的经济环境中, 安纳塔拉度假会带领着市场不断创新和进步。2012年,安纳塔拉度假会在南亚项目中荣获“产权共享发展”奖以及“新业主系列”奖。
Anantara Vacation Club's parent is one of Thailand's largest hospitality, retail and restaurant operators - Minor International. The company now employs over 25,000 service professionals at more than 30 hotels and resorts (with an additional 15 in the pre-opening phase), over 1,200 restaurants, some 35 spas and more than 300 retail outlets who have the pleasure of serving over 90 million customers in 20 countries every year.
安纳塔拉度假会的母公司是泰国***的酒店、零售和餐饮运营商之一——美诺(minor)国际集团。公司现在雇佣了超过25,000名的服务人员, 运营超过80家酒店、度假村和物业 (另外还有15家计划开业中), 超过1200家餐厅, 35间水疗中心和超过300个零售网点。每年服务于来自全世界20多个国家的9000多万客户。
“Due to AVC's rapid growth and success, we welcome dynamic competitive individuals who are eager to get excellent training and career opportunities in one of the fasting growing hospitality companies in Asia. Direct industry experience is not important. - our people have previously worked in many different areas including food & beverage, concierges, leisure & tourism, tour companies, tour guides, direct- sales, and off-site promotions.”
随着安纳塔拉度假会的快速成长和成功,我们热情期待渴望在一家急速发展亚洲业务的公司,为获得丰富的培训机会和良好的职业发展规划的充满活力和竞争力的精英加入我们。我们的同仁来自许多不同的行业领域,包括餐饮业,礼兵及休闲度假旅游产业,导游及旅游公司,直接销售和现场推广等众多领域。
Our associates live and work in some of the world's most exciting and beautiful locations, including Shanghai, Sanya, Hong Kong, Bangkok, Phuket, Koh Samui, Bali and Singapore.
我们的员工遍布世界上振奋人心和美丽的区域, 包括上海、三亚、香港、曼谷、普吉岛、苏梅岛、巴厘岛以及新加坡。
Line associate, supervisory, management and executive positions are available, in each of the following specialisations.
从普通员工、主管、部门经理,到公司高级行政人员,我们提供广阔的职位发展机会。
***********************/career/hotel.php
联系方式
- Email:chinahr@minor.com
- 公司地址:地址:span上海市黄浦区龙华东路647号电科滨江中心15楼