Public Relations Manager(职位编号：807347)
微软销售市场和服务集团 （SMSG）
- 公司规模：1000-5000人
- 公司性质：外资(欧美)
- 公司行业：计算机软件
职位信息
- 发布日期：2012-11-13
- 工作地点：北京
- 招聘人数：1
- 工作经验：八年以上
- 职位类别：市场/营销/拓展经理
职位描述
Job Category: Marketing
Location: China, Beijing
Job ID: 807347
Division: Marketing
Job’s Purpose
Sub Citizenship Strategy Setting & Planning
- Through collaboration with key stakeholders across the subsidiary or business group, develop an annual image agenda, PR/Media Relations strategy, and corporate communications plan.
- Lead integration with key stakeholders (i.e. M&O/CMG/BG, PSG, EPG, SMSP,LCA & ARD) on messaging strategy, media plans, stories and image goals.
- Define an annual Scope of Work that outlines a budget and metrics for Citizenship campaigns, activities and top stories.
- Lead the intersection of communications, policy and government affairs.
Coordinating and managing Citizenship programs in China with the support from Government Affairs, DPE, Legal, ARD and other CMG teams, and other groups to ensure a truly integrated campaign approach to Citizenship communications to media, policy, academic, government, and industry audiences on key issues.
Full alignment of citizenship programs with National China and China Go Big
Define, develop and execute communications strategies for National plan + citizenship
- Help project owners develop, fine tune a communications strategies for the project
- Provide PR and communications support for National plan + citizenship efforts in China
- Coordinate and manage citizenship efforts across BGs and ensure they align with national plan
- Partner with PRM based in Guangzhou to support the execution of China Go Big non-market forces in the region
Storytelling and Messaging
- Through alignment with Corporate Citizenship agenda, proactively develop compelling story ideas and pitches using evidence provided from local program owners, research, industry news, Microsoft products and people, technology, government and lifestyle trends.
- Develop compelling, concise, creative, and credible fact-based messaging to support Corporate and Citizenship PR objectives.
- Act as trusted advisor and coach, briefing management and executives on key messages and storytelling for media interviews and public or internal events.
Responsible for agency review & management on Corporate Citizenship activities, including target setting, measurement processes, and reporting of results. Receives evidence from various program owners (generally the members of the Citizenship Council) about the local impact of Microsoft’s various investments, and develops strong Corporate Citizenship storylines based on that evidence. Coordinates closely with Government Affairs, DPE, Legal, ARD and other CMG teams, and other groups to ensure a truly integrated campaign approach to Citizenship communications to media, policy, academic, government, and industry audiences on key issues.
Knowledge, Skills, and Abilities
The ideal candidate will have deep citizenship and communications and project management skills. Solid experience developing and executing significant CSR campaigns, and a sophisticated knowledge of the intersection of communications, policy and government affairs. This position requires frequent contact with all levels of Microsoft executives, managers and employees and frequent contact with gov’t agencies, NGOs and influencers. A minimum of 8-10 years of work experience in public relations, government service, public affairs or journalism is required, and a strong background in marketing and public policy issues is also highly desirable. Experience in building alliances and working with diverse stakeholders effectively and creating win/win solutions with groups of diverse stakeholders internally and externally, and knowledge of information technology a plus. This position requires excellent oral and written communications skills, experience in working with the NGOs, gov’t agencies and strong interpersonal skills. Aptitude for strategic planning and the ability to work under tight deadlines and on several projects simultaneously is also required.
Microsoft is an equal opportunity employer and supports workforce diversity.
GCR:CN:Sales:EN
Location: China, Beijing
Job ID: 807347
Division: Marketing
Job’s Purpose
Sub Citizenship Strategy Setting & Planning
- Through collaboration with key stakeholders across the subsidiary or business group, develop an annual image agenda, PR/Media Relations strategy, and corporate communications plan.
- Lead integration with key stakeholders (i.e. M&O/CMG/BG, PSG, EPG, SMSP,LCA & ARD) on messaging strategy, media plans, stories and image goals.
- Define an annual Scope of Work that outlines a budget and metrics for Citizenship campaigns, activities and top stories.
- Lead the intersection of communications, policy and government affairs.
Coordinating and managing Citizenship programs in China with the support from Government Affairs, DPE, Legal, ARD and other CMG teams, and other groups to ensure a truly integrated campaign approach to Citizenship communications to media, policy, academic, government, and industry audiences on key issues.
Full alignment of citizenship programs with National China and China Go Big
Define, develop and execute communications strategies for National plan + citizenship
- Help project owners develop, fine tune a communications strategies for the project
- Provide PR and communications support for National plan + citizenship efforts in China
- Coordinate and manage citizenship efforts across BGs and ensure they align with national plan
- Partner with PRM based in Guangzhou to support the execution of China Go Big non-market forces in the region
Storytelling and Messaging
- Through alignment with Corporate Citizenship agenda, proactively develop compelling story ideas and pitches using evidence provided from local program owners, research, industry news, Microsoft products and people, technology, government and lifestyle trends.
- Develop compelling, concise, creative, and credible fact-based messaging to support Corporate and Citizenship PR objectives.
- Act as trusted advisor and coach, briefing management and executives on key messages and storytelling for media interviews and public or internal events.
Responsible for agency review & management on Corporate Citizenship activities, including target setting, measurement processes, and reporting of results. Receives evidence from various program owners (generally the members of the Citizenship Council) about the local impact of Microsoft’s various investments, and develops strong Corporate Citizenship storylines based on that evidence. Coordinates closely with Government Affairs, DPE, Legal, ARD and other CMG teams, and other groups to ensure a truly integrated campaign approach to Citizenship communications to media, policy, academic, government, and industry audiences on key issues.
Knowledge, Skills, and Abilities
The ideal candidate will have deep citizenship and communications and project management skills. Solid experience developing and executing significant CSR campaigns, and a sophisticated knowledge of the intersection of communications, policy and government affairs. This position requires frequent contact with all levels of Microsoft executives, managers and employees and frequent contact with gov’t agencies, NGOs and influencers. A minimum of 8-10 years of work experience in public relations, government service, public affairs or journalism is required, and a strong background in marketing and public policy issues is also highly desirable. Experience in building alliances and working with diverse stakeholders effectively and creating win/win solutions with groups of diverse stakeholders internally and externally, and knowledge of information technology a plus. This position requires excellent oral and written communications skills, experience in working with the NGOs, gov’t agencies and strong interpersonal skills. Aptitude for strategic planning and the ability to work under tight deadlines and on several projects simultaneously is also required.
Microsoft is an equal opportunity employer and supports workforce diversity.
GCR:CN:Sales:EN
公司介绍
微软本着与合作伙伴共同成长、共同发展的宗旨深入开拓中国本地市场。作为一家软件平台厂商，微软通过合作伙伴业务模式，努力促进信息技术产业生态系统的建设。我们通过合作伙伴把微软的产品和服务送到用户手中，通过合作伙伴基于微软的平台开发丰富的、最适合中国市场的应用产品和解决方案来满足用户的需求。
微软与政府有关部门及其他机构合作，积极推动缩小数字鸿沟，以帮助各层次、各地区的人们实现自己的最大潜能。多年来，无论是开展“携手助学”支持农村和边远地区教育、推进“农村信息化”建设让农民通过信息技术脱贫致富，还是实施“潜力无限”项目，合作成立社区学习中心，扶助弱势人群，都体现了我们致力于成为优秀企业公民的不懈努力。
微软通过开发众多的软件产品和服务并提供相应的生产、授权和支持，向用户传递商业价值。目前，微软在中国业务涉及Windows客户端、服务器平台和开发工具、信息工作者产品、微软商务管理解决方案、移动及嵌入式设备、MSN和家庭消费及娱乐产品等七个方面。
欢迎浏览公司网站：http://www.microsoft.com/china
微软与政府有关部门及其他机构合作，积极推动缩小数字鸿沟，以帮助各层次、各地区的人们实现自己的最大潜能。多年来，无论是开展“携手助学”支持农村和边远地区教育、推进“农村信息化”建设让农民通过信息技术脱贫致富，还是实施“潜力无限”项目，合作成立社区学习中心，扶助弱势人群，都体现了我们致力于成为优秀企业公民的不懈努力。
微软通过开发众多的软件产品和服务并提供相应的生产、授权和支持，向用户传递商业价值。目前，微软在中国业务涉及Windows客户端、服务器平台和开发工具、信息工作者产品、微软商务管理解决方案、移动及嵌入式设备、MSN和家庭消费及娱乐产品等七个方面。
欢迎浏览公司网站：http://www.microsoft.com/china