广州招聘

Brand Manager

Reporting to Marketing Director

Subordinates: 0~3 people

Work Location: Shanghai

Responsibilities

Brand Plan Development

-work with suppliers, Summergate Sales Management and Managing Partners to develop the annual brand activity plans for each brand, including:-Market context and share objectives

-Activities by brand, channel, area and period summary calendar that identifies all key activities throughout the plan year-Depletion forecasts and A&P budgets

Brand Plan Implementation and Evaluations

-Ensure successful implementation of planned brand activities by

-Presenting the brand plan details in full to Summergate Sales Management and Teams on tim

-Providing all necessary briefing documents and proposals to ensure proper downstream communications and implementation

-Ensure that all materials necessary for the brand programs are available well in advance, and properly distributed-Prepare evaluations of all brand activities-results vs. plan objectives, efficiency of spend, and internal/external feedback

Budgets

-Manage the budgeting and implementation process, including;

-Confirm all planned budgets with both suppliers and Summergate Management on time

-Coordinate with suppliers for prompt payment of all A&P funds in advance of in-market expenditures-Manage actual spend within plan, and in line with quarterly plan updates-Provide necessary invoices and documentation for suppliers

Supplier Coordination

-work closely with suppliers to ensure the following;

-Clear communication and engagement on each annual brand plan, and on-going supplier "PR" on Summergate activities

-Supplier A&P contributions are made on time and in full,according to the agreed brand plan

-Suppliers are supporting brand activities with relevant design and POS materials-Reasonable and relevant requests for information from suppliers are satisfied in a sensible timeframe

Prepare reports and analysis,and provide information to senior management and suppliers,including

-Annual brand plans and Annual reports-Quarterly and annual performance evaluations-Individual brand activity briefs,proposals,and evaluations-Quarterly brand status reports (copied in part to Supplier)

Requirements

-Bachelor degree or above, business related major, MBA preferred

-Above 5 years working experience in the marketing function, FMCG industry preferred; Fortune 500 company experience preferred; strategic marketing or product marketing experience

-Must have working experience in China market

-Good framework of marketing including, strategic positioning, go-to-market process, marketing communication, advertising...

-Strategic thinking and good communicator with the different stakeholders,in and outside of the company

-People person and good coordination and liaison skills, people management and project (event) management skills preferred

-Responsible, reliable, result-oriented; initiative and self-starter and needs minimum supervision

-Bilingual: proficiency in Chinese and English

-Good command of MS office suite, especially, WORD, EXCEL and PowerPoint

Summergate is a major player in the Greater China drinks market. Founded in 1999, Summergate is now owned by the Australian retail giant, Endeavour Drinks Group who is the third largest drinks business in the world. Through 11 registered offices across Mainland China, and 2 affiliated offices in Hong Kong & Macau, Summergate exclusively represent over 100 brands from 19 of the world’s leading drinks producing countries.

At Summergate you will be part of a closely connected, innovative culture. Integrity is at the heart of our decision making and we achieve results through team work, service and professional excellence. As a team, we work with an entrepreneurial spirit and the highest respect for each other and our customers.

For further details, please link to the following website: www.summergate.com



公司地址：上海市延安东路58号高登金融大厦5F 靠近地铁2号线、10号线南京东路站