广州招聘

Job Description:
The Planner / Exec interacts with publishers / vendors and all levels of staff across assigned accounts and is responsible for ensuring briefs are executed on-time and on-quality with vendors and suppliers. Planners contribute to the formulation of digital plans and presentations to ensure clients objectives and deliverables are met and works extensively with internal account groups to manage the execution and reporting / monitoring of digital campaigns.
Responsibilities Include:
* Working with core planning teams (offline & online media) to devise an integrated media strategy given the clients brief and the online media plan to support it
* Organize and negotiate proposed elements from publishers
* Gather and prepare all insertion orders for client campaigns
* Collate and Prepare media plans for clients
* Implementing and maintaining and performing optimization efforts for online media campaigns
* Participate in regular media meetings with clients and providing insight into weekly and monthly online media results
* Maintaining and growing relationships with interactive media advertising representatives
* Working with the members of the media team in daily media responsibilities including, but not limited to:
- Maintaining and implementing ad tagging on network of sites
- Organizing creative specifications for media placements
- Ensuring all advertising is sent to the correct publisher
- Monitoring creative units to make sure they are running correctly
- Troubleshooting ad delivery and ad performance
- Managing the scheduling, posting, tracking advertising and compiling weekly performance reports, as necessary
- Maintaining knowledge of select ad serving tools (Doubleclick, Eyeblaster), analytics tool (Google Analytics, Omniture), and search engines marketing technology (Google & Baidu paid search tools).
Skills / Qualifications:
About 1 year of experience, preferably in online media planning, search marketing or related interactive marketing experience (more experienced candidates may be considered as a senior planner)
o Passionate about digital media
o Bachelor's degree in advertising, marketing or related program
o Excellent presentation, negotiation, and communication skills in English and Mandarin
o Effective time management and organizational skills, as well as strong attention to detail
o Knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts
o Strong analytical thinking
o Proficiency in Microsoft Excel, Word and PowerPoint
Experience with 3rd Party Ad Serving, Analytics tools and search engines tools

关于宏盟媒体集团
 
作为宏盟集团（纽约证券交易所代码：OMC）旗下的媒介服务公司，宏盟媒体集团是全球领先的营销和企业传播公司。宏盟媒体集团是全球领先的营销和企业传播的整合营销集团，为全球100多个国家的5000多名客户提供广告、战略媒体规划和媒介购买、直销与促销，公关以及其他专业传播服务。
宏盟媒体集团由几个专业媒体公司组成。其中OMD（******************）是享誉世界的具有卓越创新能力的大型媒体传播专家，PHD（****************）是一家凭借开拓性思维领导力和创新性服务获得普遍认可的领先媒体服务公司。