广州 [切换城市] 广州招聘广州公关/媒介招聘广州媒介经理招聘

Digital Manager

北京恒美广告有限公司上海分公司

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:广告

职位信息

  • 发布日期:2017-03-05
  • 工作地点:上海
  • 招聘人数:若干人
  • 学历要求:本科
  • 语言要求:英语 熟练
  • 职位月薪:1-2万/月
  • 职位类别:媒介经理  

职位描述

职位描述:
Job Description:
The Digital Manager at OMD Digital HK is positioned to be the last point of contact for day to day management of client business. This candidate will encourage the planners, and ad operations staff in building first class digital media campaigns to achieve client objectives. The candidate must be a seasoned media/marketing professional who can combine the best of digital media to create innovative relationships between client and consumer.
Skills / Qualifications:
? Five or more years experience in online media planning, within an advertising agency, direct marketing, publisher or similar media environment
? Well-versed in all forms of digital media including web, search, email, mobile, etc.
? Experience in growing, managing and inspiring internal planning teams; strong leadership and administrative skills
? Must be able to interpret and draw relevant insight from research resources such as iResearch, Nielsen adRelevance, Media Index and other media planning and buying tools as well as from non-syndicated sources
? Working level client negotiation and management skills with the ability to write clearly and to make lively, imaginative but substantive presentations
? Consult, collaborate, and support brand teams to develop integrated media communication strategies and plans.
? Manage a digital media training program to up-level current traditional planners to integrated planner expertise.
? Excellent presentation, writing and communication skills in English and Mandarin
? Working knowledge of online performance tracking and brand measurement tools as well as paid keyword search marketing

Responsibilities Include:
? Building and leading planners and executives in developing strategically grounded media plans and buys providing key business insights and growth potential ideas for current clients, new business and internal agency thinking
? Supervise and lead all media planning, buying and execution, from media approach to RFP to trafficking to reporting, ensuring the highest quality output at all times
? Insuring that planners, and executives are fully trained on all aspects of online media planning including planning processes, use of research tools, as well as the development of writing and presentation skills
? Manage all media planners and executives in China offices
? Partnering with brand planning teams, creative agency and other partners, research, strategic planning, and business development to ensure client objectives are met leveraging the newest technologies and marketing strategies
? Providing proactive contribution to clients' business growth by identifying new media opportunities
? Defining, measuring and increasing productivity of all clients
? Fostering a collaborative, team focused environment empowering all media staff to be the experts in their fields
? Contributing strategic insight in new business efforts
? Assist Digital Business Director in day to day and overall business management

职能类别: 媒介经理

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公司介绍

关于宏盟媒体集团
 
作为宏盟集团(纽约证券交易所代码:OMC)旗下的媒介服务公司,宏盟媒体集团是全球领先的营销和企业传播公司。宏盟媒体集团是全球领先的营销和企业传播的整合营销集团,为全球100多个国家的5000多名客户提供广告、战略媒体规划和媒介购买、直销与促销,公关以及其他专业传播服务。
宏盟媒体集团由几个专业媒体公司组成。其中OMD(******************)是享誉世界的具有卓越创新能力的大型媒体传播专家,PHD(****************)是一家凭借开拓性思维领导力和创新性服务获得普遍认可的领先媒体服务公司。

联系方式

  • Email:china.sni@omd.com
  • 公司地址:地址:span上海市南京西路1788号1788国际大厦11-12层
  • 电话:13636613520