PR Manager
Club Med
- 公司规模：1000-5000人
- 公司性质：外资（欧美）
- 公司行业：酒店/旅游
职位信息
- 发布日期：2017-02-15
- 工作地点：上海
- 招聘人数：1人
- 语言要求：英语 法语
- 职位月薪：2-2.5万/月
- 职位类别：公关经理
职位描述
职位描述：
COMMUNICATION & PR MANAGER
Purpose of the position
1. To build brand awareness through effective media communication and brand partnership
2. To plan media and PR calendars/ events/ actions
3. To build awareness and corporate image to top of mind of media
Operational missions
Mission 1 : Create and implement communication plan : content, events, media channel selection and relationship building
Mission 2 : Build media relations to maximize brand exposure
Mission 3 : Drive external and internal communication Budget planning & control
Deliver right brand/ product message thru right channel
Build excellent media relations and KOL community to support brand development
Line reporting
Reports to : VP Marketing & Digital
Profile requested
Education : Bachelor degree, bilingual (English/ Chinese)
Job experience : Min. 6 years’ experience in communication and/or product-oriented marketing functions; Experience in hospitality and travel products is strong plus;
Skills requested
Knowledge :
Skills : Excellence in B2C communication, media, PR
Technical skills (tools…) : Microsoft Office
Languages : English, Chinese
Behaviour : Creative, communication / presentation skills, networking, self-driven, entrepreneurial spirit, good sense of quality
List of tasks
Mission 1 : Short term
? Build annual communication calendar and PR plan;
? Identify partnership, cross marketing and KOL/ celebrity endorsement opportunity with cost-efficiency;
? Lead and deliver high quality events, media fam trip and workshops to promote ClubMed brand/ product to media;
? Manage PR agency to build strong media relationship, generate clippings through stories, interviews, product features, and provide timely clippings;
? Support GC resort opening with strong media campaigns and PR materials;
? Lead transversal projects with other functions
Mission 2 : Mid term
? To make Club Med as the most desired brand for media and celebrity for premium holiday;
? To leverage Fosun network and build strong corporate image;
? To link with other BUs on Media partnership and PR initiatives
Mission 3 : Budget planning and control
? Seek opportunities to publicize Company consistently and to manage the budget in an activity-basis;
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COMMUNICATION & PR MANAGER
Purpose of the position
1. To build brand awareness through effective media communication and brand partnership
2. To plan media and PR calendars/ events/ actions
3. To build awareness and corporate image to top of mind of media
Operational missions
Mission 1 : Create and implement communication plan : content, events, media channel selection and relationship building
Mission 2 : Build media relations to maximize brand exposure
Mission 3 : Drive external and internal communication Budget planning & control
Deliver right brand/ product message thru right channel
Build excellent media relations and KOL community to support brand development
Line reporting
Reports to : VP Marketing & Digital
Profile requested
Education : Bachelor degree, bilingual (English/ Chinese)
Job experience : Min. 6 years’ experience in communication and/or product-oriented marketing functions; Experience in hospitality and travel products is strong plus;
Skills requested
Knowledge :
Skills : Excellence in B2C communication, media, PR
Technical skills (tools…) : Microsoft Office
Languages : English, Chinese
Behaviour : Creative, communication / presentation skills, networking, self-driven, entrepreneurial spirit, good sense of quality
List of tasks
Mission 1 : Short term
? Build annual communication calendar and PR plan;
? Identify partnership, cross marketing and KOL/ celebrity endorsement opportunity with cost-efficiency;
? Lead and deliver high quality events, media fam trip and workshops to promote ClubMed brand/ product to media;
? Manage PR agency to build strong media relationship, generate clippings through stories, interviews, product features, and provide timely clippings;
? Support GC resort opening with strong media campaigns and PR materials;
? Lead transversal projects with other functions
Mission 2 : Mid term
? To make Club Med as the most desired brand for media and celebrity for premium holiday;
? To leverage Fosun network and build strong corporate image;
? To link with other BUs on Media partnership and PR initiatives
Mission 3 : Budget planning and control
? Seek opportunities to publicize Company consistently and to manage the budget in an activity-basis;
职能类别： 公关经理
公司介绍
成立于1950年，来自法国的Club Med，是目前全球***的度假连锁集团之一，一共拥有遍布全球5大洲40多个国家的90多个度假村。Club Med是法语“club méditerranée（地中海俱乐部）”的缩写形式。Club Med率先在全球革命性地“发明”了“All Inclusive（一价全包）”的度假休闲理念，倡导自由,、舒适、 轻松、健康、 快乐、友善的度假观念, 建立出一种人与大自然合二为一的生活品味和度假哲学。让您享受精益求精、应有尽有、多样选择的全新度假体验。
今天，Club Med “一价全包、应有尽有的欢乐假期”享誉全世界。每一个度假村都致力于为您带来无与伦比的欢乐，给您留下毕生难忘的美好回忆。来自世界各地100多个不同的国家，讲30余种不同语言的G.O. （“gentils organisateurs<法>”,“gracious organizer<英>”,亲善的组织者）团队将热情地邀请你一起探访全世界最令人叹为观止的绝色美景目的地，感受多元文化，体验独一无二的个性化豪华假期。
1967年，Club Med革命性地“发明”了"迷你俱乐部"，是专为亲子度假而推出的"一价全包"的服务， 让您全家尽情享受无忧无虑的亲子假期。
Club Med的一价全包服务，包括全天侯无限量享用酒吧酒水和零食；每一家Club Med度假村提供超过30种免费运动休闲，娱乐放松活动项目，免费专业人士指导，晚上还有精彩纷呈的娱乐表演和派对。
目前Club Med在亚太区共有以下14个度假村：
中国黑龙江亚布力
中国吉林北大壶
中国广西桂林
中国海南三亚
马尔代夫卡尼岛
马尔代夫翡诺岛
泰国普吉岛
印度尼西亚巴厘岛
印度尼西亚民丹岛
马来西亚珍拉丁湾
日本石垣岛
日本北海道佐幌
日本北海道Tomamu
毛里求斯爱必浓
今天，Club Med “一价全包、应有尽有的欢乐假期”享誉全世界。每一个度假村都致力于为您带来无与伦比的欢乐，给您留下毕生难忘的美好回忆。来自世界各地100多个不同的国家，讲30余种不同语言的G.O. （“gentils organisateurs<法>”,“gracious organizer<英>”,亲善的组织者）团队将热情地邀请你一起探访全世界最令人叹为观止的绝色美景目的地，感受多元文化，体验独一无二的个性化豪华假期。
1967年，Club Med革命性地“发明”了"迷你俱乐部"，是专为亲子度假而推出的"一价全包"的服务， 让您全家尽情享受无忧无虑的亲子假期。
Club Med的一价全包服务，包括全天侯无限量享用酒吧酒水和零食；每一家Club Med度假村提供超过30种免费运动休闲，娱乐放松活动项目，免费专业人士指导，晚上还有精彩纷呈的娱乐表演和派对。
目前Club Med在亚太区共有以下14个度假村：
中国黑龙江亚布力
中国吉林北大壶
中国广西桂林
中国海南三亚
马尔代夫卡尼岛
马尔代夫翡诺岛
泰国普吉岛
印度尼西亚巴厘岛
印度尼西亚民丹岛
马来西亚珍拉丁湾
日本石垣岛
日本北海道佐幌
日本北海道Tomamu
毛里求斯爱必浓
联系方式
- 公司地址：地址：span三亚