佛山招聘

OUR COMMITMENT: INSPIRING PASSION FOR HAIR ACCESSORIES

Founded in Denmark EP is striving to become the leading global brand for premium hair accessories. With currently over 70 stores in around 13 countries, you will join fast growing international environment. Empowering your entrepreneurial spirit: we need people who always strive for brilliant results.

Marketing, Communication & Branding Director

What we offer

A position has arisen for a Marketing, Communication & Branding Director. The individual will be responsible for planning and implementing the global marketing and communications strategy for premium hair accessories brand EP. The Marketing, Communication & Branding Director will develop all marketing, communication and branding projects and as well as supporting the EP franchisees with their press relationships to optimise visibility and commercial outcomes of EP and support product launches and events.

What we expect

Covering the main responsibilities but not exclusive-

Job Responsibilities

· Marketing Activities (B2B and B2C)

· Market and trend research on hair and beauty

· Concept and input for website, Social Media, PR, B2B site

· Development of B2B concept and materials for sales training

· Development of B2C sales tools like videos, brochures

· Development of packaging and VM material in collaboration with Product Management

· Internal and external communication and branding guidelines

Driving brand image and desirability for EP through communications, public relations, partnerships and events in close cooperation with local franchisees. Working with all departments to maintain the network & database, including news, entertainment and bloggers. Together with Sales, Product Management and Design, proactively develop and lead marketing and communication activities. Managing global PR agency and liaise with the local franchisees accordingly. Managing and establishing a comprehensive media database Managing external partners (agencies, service provider such as film teams, photographer etc.) and continuously developing network of partners. Collaborating with sales & design directors to support product launches and communications. Reporting – preparing summary document per project, including KPI (Key Performance Indicator) / ROI (Return on Investment) Working closely with sales/franchisees to develop impactful digital campaigns and initiatives. Managing external service agencies – film, photographers, media monitoring, influencers, etc.

Team Management

· Building, managing and mentoring a team for Marketing, Communications and Branding.

Event Management

· Responsible for international key B2B and B2C sales and PR projects throughout the year

· Managing the public relations, media attendance and editorial coverage for all B2C events

· Ensuring all creative assets of the events are approved and on brand

Budget & Contracts

· Managing the annual Marketing, Communications and Branding budget, working with Finance and Administration team, monitoring each project & requests

· Managing all contract negotiations in relation to communication and marketing initiatives

· Analysing results and evaluating activities quantitatively and qualitatively

Experience

· Master degree in marketing and communication

· Experience of 10 years + in an international environment

· Experience of premium luxury fashion or accessories is a plus

· Excellent English in writing and spoken

· Fluent in Chinese is a preferred

· Willingness to travel

· Marketing experience in all channels

· Strong writing and presentation skills and social media

Competencies

· Creative thinker & problem solver

· Strong influencing skills

· Excellent project management skills

· Enthusiastic and organized

· Intercultural experience

· Entrepreneurial spirit

· Independent working style

· Communication talent

· Presentable & articulate

· Advanced social media knowledge & online execution to deliver the social media & press strategies

T400 Jewelry是创立于2008年的时尚首饰品牌，精美简约的现代风格和时髦多变的搭配方式，吸引了千万消费者的认可。品牌创立之初就以“精致首饰 匠心制造”为核心理念，严格的选材与精益求精的制作工艺相结合，创造出高品质的精致产品，从而衬托出佩戴者独有的耀眼气质。
时至今日，T400 Jewelry已成为SWAROVSKIELEMENTS和SWAROVSKI ZIRCONIA授权品牌，成熟的运营体系以及一流的供应链体系，让品牌及产品多年来一直广受欢迎，是首饰行业互联网电商的开拓者和领先者。