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MBA Summer Intern 2015 Marketing

雅诗兰黛(上海)商贸有限公司

  • 公司规模:5000-10000人
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2015-06-14
  • 工作地点:上海
  • 招聘人数:1
  • 学历要求:硕士
  • 职位月薪:面议
  • 职位类别:市场/营销/拓展经理  

职位描述

Estee Lauder (Shanghai) Commercial Co., Ltd.


Job Description


Position : MBA Summer Intern 2015 – Marketing

Department/Brand : ORIGINS Brand

Reporting to : Marketing Manager

Location : Shanghai

Online Application Period: February 26, 2015 to March 25, 2015

Online Application Link:



Principle Objectives

2 months internship program to experience and learn ORIGINS marketing by assisting Marketing manager to plan and deliver successful marketing campaign based on through analysis of market, competitive and consumer trends/ insight as well as the desired business objectives of the company.

MAJOR RESPONSIBILITIES


A. Assist marketing communication development – brand communication

1) Attend regular planning, forecasting and distribution meetings.

2) Develop creative brief under MM’s supervision for the marketing campaign assets include digital media, social media to creative agency and social agency.

3) Work effectively with both creative and media agency to make sure high quality launch campaigns.

4) Develop and brief Creative Services for all collateral, promotional and special event materials including posters, direct mail, national and cop-op advertising.

5) Assist Field with marketing enquires concerning product allocation, shipping of product and collateral.

6) Order and distribute advertising materials.


B. Ensure Business Processes

1) Prepare analytical data relevant to brand and key category performance.

2) Participate in formulation of marketing calendar with Marketing Manager in planning of marketing objectives, strategies, advertising, promotional and special events programs and ensure effective execution.

3) Assist Marketing manager to integrate the media, product, digital, special event, VM to ensure the 360 degree successful launch preparation and execution excellence

4) Work closely with creative agency to develop national ad, including layout, copy, FA till to material delivery to media. Organize product, packaging for photography samples. Check all material for correct details regarding copy, product names, sizes, price, etc.

5) Work actively with other marketing functions including sales, CRM, training, online etc.


Qualifications

· Fluent English and Mandarin a must

· University graduate major in marketing and related field.

· 3-5 years or above experience in Brand marketing and brand management, cosmetics experience and luxury brands marketing experience preferred.

High-Touch Leadership Competencies

· Demonstrates Learning Agility

· Drives Creativity and Innovation

· Strives for Excellence In Execution


公司介绍

   雅诗兰黛集团由雅诗兰黛和约瑟夫兰黛创始于1946年。如今,雅诗兰黛集团傲居世界化妆品行业领先地位,生产和营销高品质的护肤、彩妆、香水和护发产品。集团旗下拥有超过25个知名品牌,产品行销全球150多个国家和地区。
    2002年,正式成立在中国的全资子公司,一直致力于为中国消费者提供***品质的产品和服务。集团经营着Estée Lauder雅诗兰黛、Clinique倩碧、Origins 悦木之源、La Mer 海蓝之谜、M.A.C魅可、Bobbi Brown芭比波朗、Tom Ford Beauty汤姆福特美妆等高端护肤彩妆品牌,以及Jo Malone London祖玛珑、Ermenegildo Zegna杰尼亚、DKNY等香水品牌。
    在关注销售业绩的同时,雅诗兰黛集团始终致力于集团内人才的发展及培养,同时关注于多项公益事业。集团以家庭文化为本,关心关注每位员工。
    欢迎加入“雅诗兰黛公司”大家庭!

联系方式

  • Email:jeanne.wang@cn.manpowergroup.com
  • 公司地址:天津
  • 电话:18630020184