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APAC Strategic Marketing Director - 00234095

霍尼韦尔(中国)有限公司(Honeywell)

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:多元化业务集团公司

职位信息

  • 发布日期:2013-12-28
  • 工作地点:上海
  • 招聘人数:1
  • 工作经验:十年以上
  • 学历要求:本科
  • 语言要求:英语熟练
  • 职位类别:市场/营销/拓展总监  

职位描述

Description
As a senior member of both the Environmental and Combustion Controls (ECC) Global Strategic Marketing leadership team and the APAC ECC leadership team the incumbent will be responsible for identifying, documenting, and executing growth strategies. These growth strategies will be developed through expert use of Voice of the Customer discussions to discern customer segments, economics [willingness to pay and cost to serve], competitive dynamics, choosing target segments, development of offerings for each target segment, and development of all go to market approaches including channel, positioning, pricing, and promotion. The successful candidate will work closely with a regional team of marketing, product management, and marcom professionals to develop and execute the business’ strategic plan. This person will also work closely with the VP/GM of the business and their four Line of Business (LOB) leaders and functional leaders on strategic and implementation programs related to these strategies.

The successful candidate will work closely with the field sales organization, internal executives, and key business partners to maximize the growth, development, and return on investment of the organization’s product portfolio today and in the future. He/She will oversee business/market intelligence development, syndicated data, sales analysis, and corresponding presentations so as to identify and capitalize on the most advantageous business opportunities.

This role will also play a key role in M&A and in particular looking for potential strategic acquisitions, partnerships and alliances. Working closely with the Business Development team the role will involve building a pipeline of potential targets and opportunities and working with the BD team on developing those opportunities.

Specifically, he/she must:

Manage marketing activities:
Drive marketing excellence throughout the Honeywell ECC organization.
Define and manage the Marketing and Marketing Communications function.
Drive evaluation of business and product line strategic opportunities
Drive pricing excellence and impact.
Prioritize with the Functional and other Business Leaders, new business opportunities.
Ensure functional strategies align with and support overall business strategy
Develop and implement comprehensive marketing plans focusing on growing sales and
increasing profitability.
Investigate marketing opportunities with significant scale and synergy to drive growth and
leverage current portfolio of products.
Implement (and sometimes develop) all marketing department standards, policies and
procedures.
Develop and maintain a strategic plan for business growth including leading the STRAP
process (Honeywell’s annual strategy planning process)
Qualifications

Basic Qualifications:
Undergraduate degree (preferably in an engineering or technical field); and graduate
degree required (preferably a top tier M.B.A.).
Minimum 10 years of working experience, with significant experience in strategic marketing
and/or management consulting.
Minimum 3 years of hands-on experience (e.g., plant, engineering, marketing, sales,
strategy, etc), worked in an applied role in a business, or other relevant hands-on
experience where significant impact was achieved.

Preferred Experience:
Proven success leading strategy and marketing (not marketing communications), growth initiatives, and/or operational enhancement engagements with major clients in diverse technology and/or manufacturing driven industries.
Experience with fast pace consumer electronics companies that utilize wireless,
connectivity, software as a service and cloud apps highly valued.
Proven strategic, analytical and implementation skills and possess a well-developed strategic toolkit [e.g., market definition and sizing, segmentation, value management, VOC, finance/accounting, microeconomics, go-to-market skills].
Excellent broad-based business thinker who can collaborate effectively with peers as well as executive functional and senior business line leaders.
Exceptional leadership skills, energy and teaming capability; the ability to lead and
motivate, share vision, inspire and rally colleagues.
Solid commercial development and marketing expertise in a business to business
distribution centric environment with significant growth expectation. .
Balance of strategic skills to identify marketing opportunities and trends as well as tactical pragmatic marketing implementation skills.
Results growing a business with profitable, organic and acquisition-oriented initiatives that leverage a company's core technology, cost and competitive advantages.
Demonstrated success and hands on experience in product management.
Strong business acumen, 'street smarts' and an in-depth understanding of the marketing and financial implications of new opportunities.
Ability to understand and add value to high-level management interactions, with a proven ability to develop and 'sell' creative business strategies.



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公司介绍

霍尼韦尔国际(Honeywell International)是一家多元化、高科技的先进制造企业。在全球,其业务涉及航空产品和服务,楼宇、家庭和工业控制技术、汽车产品、涡轮增压器、以及特殊材料。霍尼韦尔在上海设立了霍尼韦尔中国研发中心,致力于积极建立一流的本地研发能力,以便更有效地利用其全球领先的技术和创新实力,创造出满足中国客户和社会需求的更安全、更节能、更环保的产品和技术解决方案。 目前,霍尼韦尔四大业务集团均已落户中国,旗下所辖的所有业务部门的亚太总部也都已迁至中国,并在中国的多个城市设有30多家分公司和合资企业。

航空航天集团
作为全球航空航天技术的领先者,霍尼韦尔是世界各地6,000多个民用、商用和地区运输客户的供应商,帮助飞机制造商、航空公司、营运者和承包商提高效率和生产力,从而为乘客提供更为安全舒适的飞行体验。

自动化控制系统集团
霍尼韦尔自动化控制系统集团为客户提供整套的创新产品、解决方案和系统,从而打造更安全、更舒适、更节能的环境。

交通系统集团
霍尼韦尔交通系统集团由涡轮增压技术、汽车消费品和摩擦材料三大业务部门组成。从低油耗涡轮增压器、火花塞、自动过滤器到安全刹车材料,生产为轿车、卡车和其他交通工具增强性能和提高效率的系列动力产品。

特殊材料集团
霍尼韦尔特殊材料集团是为客户提供高性能特殊材料的全球领先企业。在中国,其产品包括用于空调和制冷的环保型制冷剂、节能隔热发泡剂、食品与药品包装的特殊薄膜、多用途的高级纤维、用于尼龙生产和肥料的树脂和化学品、用于半导体和显示器行业的电子材料、以及研究化学品等。

Honeywell International is diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes and industry; automotive products; turbochargers; and specialty materials. At present, Honeywell has its Honeywell Technology Solutions-China located in Shanghai. It is also dedicated to developing leading local research and development capabilities, so that it can leverage the global leadership in technology and innovation to support Chinese customers’ and society's specific needs in creating more energy efficient, safer, and environmentally friendly products and solutions. Today, all of Honeywell’s four Strategic Business Groups are represented in China, and all of them have relocated their Asia Pacific headquarters to China. Over the years, more than 30 subsidiaries and joint ventures have been set up in several cities across the country.

Aerospace
With more than 6,000 commercial, business and regional transport customers, Honeywell is a global aerospace leader. We make flying safer and more comfortable for passengers, and more efficient and productive for aircraft manufacturers, airlines, operators, military services, and defense and space contractors.
 
Automation & Control Solutions
Honeywell Automation and Control Solutions (ACS) offer a complete portfolio of innovative products, solutions and systems to create safer, more comfortable, more secure, and more energy efficient environments.

Transportation Systems
Transportation Systems comprises three businesses: Turbo Technologies, Consumer Products Group and Friction Material. From fuel-saving turbochargers, spark plugs and automotive filters to safety-enhancing brake materials, ice-fighters and emergency roadside accessories, Honeywell technologies enhance the performance, efficiency and appearance of vehicles around the world.

Specialty Materials
With an outstanding performance in the fields of environment, healthcare and safety, Honeywell Specialty Materials’ products in China include: environmentally friendlier refrigerants for air conditioning and refrigeration; blowing agents for energy efficient insulation; specialty films for food and pharmaceutical packaging; advanced fibers for armor and other applications; resins and chemicals for nylon production and fertilizer, electronic materials for semiconductor and display industries, and research chemicals.