大庆招聘

Responsibility:
Build up CRM platform and set up effective CRM work flow.
Develop long term CRM strategy for Bose China based on brand development strategy, digital development strategy and business development needs.
Based on analysis, design and organize CRM campaigns to generate high customer response and additional margin.
Manage and control the CRM budget, and ensure the ROI and profitability of CRM operations are forecasted and achieved.
Oversee the generation of regular CRM reports to provide analysis and insights for company's business expansion.
Work closely with marketing manager and product team to create good idea and campaigns
Work closely with e-commerce team to develop the data pool, and improve the conversion rate.
Work closely with IT team and other internal teams to develop the CRM IT infrastructure, ensuring the adequate establishment and operation of required CRM-related IT function

Education / Experience
- Bachelor Degree
- Minimum 5 years of relevant CRM experience, ideally from retailing/FMCG industry/ CRM agency, with a sound understanding and experience of setting up the CRM platform, developing CRM program and using CRM tools.
- Strategic thinking .Able to see into future and anticipate the trends, and create CRM strategies and plans accordingly.
- Proven expertise in CRM platform, work flow, and membership management.
- Strong analytical mind. Able to read behind figures and identify business opportunities and area of improvement.
- Proven expertise in direct marketing, and be effective and creative in both campaign organization and target customer communication via EDM, SMS, DM, online and etc.
- Able to work in the multi-functional team.
- Able to take initiatives and make things done independently.
- Previous experience in CRM vendor management is preferred.
- Experience in IT and technical knowledge is preferred.
- Excellent communication and presentation skills.
- Fluent English speaking and writing.
Special Knowledge
- Brand management skill
- Digital Marketing knowledge
- CRM knowledge
- Keen business sense
Skill
- Strategic thinking
- Strong communication skill
- Fast learning ability
- Innovative thinking
- Entrepreneurship: Strong desire to create opportunity to drive business growth

关于Bose公司
Bose公司由美国麻省理工学院电气学工程教授Amar G. Bose博士于1964年创建。如今，Bose公司秉持着其“尽探索之力、享音乐之极”的理念，始终以客户利益为上，坚持不懈地专注于研发与创新。Bose公司现已诞生不计其数的创新产品和科技发明专利，并在不同领域屡获殊荣。无论在家中、车上、旅途中还是在公共场所，Bose产品已成为潮流的标志，改变了人们聆听音乐的方式。
Bose公司始终致力于为用户提供非凡卓越的聆听体验，旗下产品无不彰显出其创新和精益求精的品牌精神。
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