大庆招聘

Summary：
The role of the Consumer Insights Manager for China is to manage consumer and market information needs for Hershey China to provide insight-driven recommendations for business decisions.
In summary, the role will involve:
1. Guiding insights needs and setting priorities on brand management, brand communication, and new product innovation for Hershey China;
2. Managing the design, execution and analysis / reporting of a range of marketing related research projects to inform business and brand related decisions;
3. Taking an active role in communicating research findings and disseminating consumer and market learning to key constituents and acting as a strategic partner / consultant to marketing teams;
4. Integrating information from multiple sources to provide larger business perspective on recommendations;
5. Being an active member of the Global Consumer Insights team and contributing to advocate and implement best consumer and market research practices.

Major Duties/Responsibilities:
？ Support business short term and long term strategic plan by identifying the needs for market research studies and developing annual market research and secondary data purchase plan.
？ Lead and manage primary research to support business need and provide insight and execution recommendations based on the findings from market researches.
？ Leverage insights to identify target consumers unmet needs and new market opportunities followed by new product idea generation, validation and preparation for launch by working closely with marketing/innovation/R&D teams.
？ Lead timely secondary data analysis to support marketing team and business plan preparation need with market insight, trend, business performance tracking, pricing and ROI analysis.
？ Integrate facts and insights from multiple sources, including both primary and secondary sources, to help guide business strategy and operation with insights and analysis.
？ Leads/coordinates the regional/global research projects; provides inputs to global team to ensure China’s interests is represented
？ Identify, select and manage the external research agencies to conduct the market research; provides inputs from the company’s perspective and agrees on research design, scope, methodology, etc. Monitors the progress to ensure timely delivery and quality output.
？ Identify, introduce and implement the best in class and innovative insight gathering practice and methodology to support the business.
？ Lead insight-driven performance process by creating and guarding a culture and a system for continuous improvement throughout the organization.
？ Support regional/global insights function initiatives involving planning, coordination, execution, and communication.

Education, knowledge, skills and abilities
Education:
？ Bachelor’s degree and above
Qualifications:
？ 8+ years primary market research experience; work experience in both corporate and research agencies preferred
？ Multinational company background; FMCG industry preferred;
？ Solid, hands-on experience in managing different types of research projects
？ Fluent in Mandarin & English both oral and written;
？ Excellent at MS office tools, e.g. Excel, PPT.
Personal Qualities:
？ Analytical skills
？ Communications and presentation skills
？ Sensitivity to different cultures
？ Interpersonal and influencing skills
？ Project management skills
？ Dynamic individual who is self-motivated, pro-active, team player, and with a business and commercial mindset
？ Willing to travel

好时公司，总部位于美国宾夕法尼亚州好时镇，是全球糖果业的领军者，致力于以其优质的巧克力、糖果、薄荷糖和其他美味零食为世界带来美好，并因此驰名世界。好时在全球有近21,000名员工，每天都给消费者带来高品质的美味产品。公司拥有的超过80个品牌，其标志性品牌包括好时（HERSHEY’S）、锐滋（REESE’S）、好时之吻KISSES巧克力（HERSHEY’S KISSES）、沁动爽口糖（ICE BREAKERS）和贝客诗（BROOKSIDE）。好时公司专注于在关键国际市场上实现业务增长，并在北美继续保持竞争优势。此外，好时公司在中国计划扩展巧克力以外的其他巧克力口味的品类，除了巧克力， 好时已经在中国上市了饼干， 月饼以及线下连锁甜品店等新业务。好时相信，我们能不断的为消费者点亮他们最甜蜜的一刻。

在好时，美好一直都不仅仅意味着提供美味的产品。120年来，好时致力于以公平、合乎道德和可持续地方式运营，以实现卓越经营及对社会产生积极影响。并最终为有需要的儿童创造美好未来。作为这一承诺的体现，公司创始人于 1909 年建立了弥尔顿.好时（Milton Hershey）学校，该校现由好时信托公司（Hershey Trust Company）管理。学生在该校接受免费教育、住房和医疗护理，健康成长，成为 Hershey 好时公司成功的直接受益者。