China Marketing Head
上海斯林百兰软家具有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:家具/家电/玩具/礼品
职位信息
- 发布日期:2020-10-23
- 工作地点:上海-闵行区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:英语熟练
- 职位月薪:4-6万/月
- 职位类别:市场/营销/拓展总监 市场/营销/拓展经理
职位描述
Responsibilities
o Work with GM to set short and long term marketing & brand strategy for retail sales. Setting clear direction and strategies for sales & commercial team. To lead marketing function in companies planning cycles for China.
o Set up clear retail guidelines in stores design, locations, pricing and brand strategies for commercial teams to execute. Coordinate training for sales team to align competencies with company strategy.
o Create marketing strategies based on buying trends and consumer income information. The strategies are implemented with the goal of achieving predetermined company objectives.
o Establish customer satisfaction programs, promotional packages with coupons and incentives as well as materials for media distribution. He/she is responsible for allotting the budget among marketing campaigns, advertising strategies and promotional tools. He/she must supervise subordinate marketing professionals, assigning tasks and following up to ensure successful completion.
o Branding image management – work with the national sales team to make sure all our stores have standard and qualified display. Get our brand well presented and drive the sales growth via the store display efficiency.
o Franchisee store management - work with the national sales team to make sure all franchisee stores have standard at and qualified display. Get our brand well presented under one direction and drive the sales growth via the store display efficiency.
o Improve capabilities and process – get all the stores selling process professional and give trainings to the sales promoters. Make sure all the retail selling process is delivering a Slumberland standard and drive good sales result.
o To qualify for the position as a retail marketing manager, applicants must have at least a bachelor's degree in business administration with a focus on marketing courses. Those who studied communication with a concentration in public relations will also be considered.
o Candidates who have completed a successful track record on marketing a new brand in China market will be favored.
任职要求:
Skills
o Applicants must be organized to excel in a career as a retail marketing manager.
o They must be confident public speakers and able to deliver presentations with ease. Qualified applicants will demonstrate critical thinking skills.
o Retail marketing managers must have good interpersonal skills and demonstrate creativity.
o These professionals must be able to work well under pressure and under tight deadlines, as the work environment is often intense.
o Computer skills are also required of retail marketing manager.
o Proficient in written and spoken English.
Qualification & Experience
o Degree in Marketing or Business Management
o Minimum 5 years marketing manager role for durable consumer market in China, preferred with international brands.
职能类别:市场/营销/拓展总监市场/营销/拓展经理
公司介绍
近一百年来,我们倾注热情与工艺,致力于打造高质量睡眠的床垫及床具,并坚信,成功的标志是不断满足客户的需求,和对完美的不断积极追求。正是本着这样的精神,我们将继续不负消费者给予的信赖,为世世代代各种不同的睡眠需求打造定制的舒眠解决方案。
斯林百兰早在1986年就成为最早的国际床垫品牌进入中国市场。同时在中国的哈尔滨及上海建立工厂,并在上海设有市场营销办事处。经过二十多年的悉心经营,业务得到了长足发展,在中国各主要城市开设了近300 家专卖店,并设有客户服务中心,成为不同年龄阶段人们所共同认同的床垫品牌。
斯林百兰期待您的加入!
公司主页:www.slumberland.cn
联系方式
- 公司地址:闵行区沪闵路6088号莘庄凯德龙之梦2801 (邮编:200245)