大庆招聘

Job Description:
 
1.Plan O2O marketing activities
? Generate powerful shopper insights of responsible category and customers;
? Lock annual shopper marketing calendar and with customers;
? Plan 360 shopper marketing activities through whole path to purchase;
? Design activities’ KV, theme, mechanism and got alignment and support from O2O BD and CCD team; ? Build omni-channel connection and O2O communication in each activity;
? Deliver O2O sales growth target.
 
2.ROI control of each O2O activations
? Ensure all activities meet sales, ROI, omni connection and other KPI; ? Closely corporation with relevant KC teams to lock activations, scope, mechanism.
 
3.Propose issue and opportunity to responsible teams
? Conduct data analysis and provide feasible recommendations and review based on insights and activities; ? Provide ad hoc service based on site requirement; ? Share best practice internally.
? FMCG Trade marketing experience/SMM or marketing or O2O experience at least 3 years;
? EC experience is plus;
? Creative, proactive and open-minded;
? Logical thinking with strong analytic power (data sensitivity);
? Presentation skill, communication skill, conflict management;
? Fluent at spoken English and English writing;
? Excellent in Excel and Powerpoint.

联合利华的使命是让您的生活更具活力并使您心情愉悦、神采焕发、享受更加完美的生活。每天，在全世界，人们都会接触到联合利华的产品。我们的品牌受到各地消费者的信赖，我们已成长为全世界最成功的日用消费品生产商之一。我们是全球***的的冷冻食品、冰淇淋、茶饮料、人造奶油和调味品生产商，也是全球***的洗涤、洁肤和护发产品生产商之一。在中国，我们已经成功地建立了力士、清扬、多芬、夏士莲、旁氏、奥妙、金纺、中华、立顿、四季宝、家乐、和路雪 等诸多为广大消费者熟悉和喜爱的品牌。同时，我们努力保持与当地社会的交流，关心当地社会的发展，重视当地人才的培养。我们热忱期待您的加入！
Unilever's mission is to add vitality to life and help people feel good, look good and get more out of life. Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. We are the largest frozen foods, ice cream, tea-based drinks, margarine and seasoning product manufacturer, and is one of the largest cleaning, skin cleansing and hair care product manufacturers. In China, Unilever has built brands which are known and liked by many Chinese consumers, such as Lux, Clear, Dove, Hazeline, Pond's, Omo, Comfort, Zhonghua, Lipton, Skippy, Knorr, Wall's. We are committed to be a responsible corporate citizen by contributing to the local communities and economic development. We actively develop people and build local leadership. Welcome to join us!