Trade Marketing Manager-Trade Spending & Consumer
好时食品国际贸易(上海)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2019-11-14
- 工作地点:上海-浦东新区
- 招聘人数:1人
- 工作经验:无工作经验
- 学历要求:本科
- 职位类别:市场通路经理/主管
职位描述
Trade Spending Management
- Develop Sales Operation Process for trade spending and ensure compliance according to SOP;
- QPP trade spending planning & compliance to deliver company quarterly NS target;
- Lead TP tool setting in order to match business needs and drag report for analysis;
- Workout channel investment strategy;
Consumer Activation
-
Develop Sales Operation Process for consumer activation POSM, promoters, and toolings and ensure compliance according to SOP process;
Promoter solution to help enhance the in store purchase power and collect front end consumer feedback;
- Closely work with sales and marketing team to provide in store POSM/Toolings solution on Mainshelf, Checkout Counter and 2nd display locations and improve efficiency & visibility;
- Work with procurement team to manage agency and improve efficiency for the company
Develop channel/in-store success vision and execution standards
Identify channel/in-store drivers and develop them into visualized golden execution standards
Summarize monthly/quarterly execution focus and then clearly communicate to sales team
Comply with or develop the right measurable at all levels to ensure delivery and visibility of progress in achieving or business goals.
Clearly establishes: “where to win” and “how to win” trade, customer and shopper programs that deliver the outcomes required with clear marketing, sales and financial deliverables.
Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:
- Deep knowledge and exposure to sales and marketing
- Extremely Proficient in MS Office based applications with an emphasis on database management and customer connectivity.
- Excellent oral and written communication skills; strong interpersonal and presentation skills
- A high level of understanding of finance and operations (logistics) of the business
- Demonstrated high levels of creativity and idea generation
职能类别:市场通路经理/主管
公司介绍
在好时,美好一直都不仅仅意味着提供美味的产品。120年来,好时致力于以公平、合乎道德和可持续地方式运营,以实现卓越经营及对社会产生积极影响。并最终为有需要的儿童创造美好未来。作为这一承诺的体现,公司创始人于 1909 年建立了弥尔顿.好时(Milton Hershey)学校,该校现由好时信托公司(Hershey Trust Company)管理。学生在该校接受免费教育、住房和医疗护理,健康成长,成为 Hershey 好时公司成功的直接受益者。
联系方式
- 公司地址:地址:span浦东南路999号新梅联合广场