大庆招聘

               Time % Summary of major duties: 50% Channel Planning Cycle ·         Develop an insights based planning cycle based on brand, shopper, channel, retailer, execution, and financial insights. ·         Make brand calendar into channel plan and customer plan by region, considering TP, customer needs and local insights ·         Work as interface to Marketing team, and seek internal alignment and approvals that maximize activity output and execution results ·         Monitors and review progress of the execution of the activities to consistently improve planning quality ·         Develop and monitor new product development (NPD) plans.   20% Develop Channel Strategy ·         Work out Channel strategy which comprehensively embodies Hershey marketing/sales strategy and channel and insights ·         Closely work with sales and marketing team to develop the channel strategy and make sure the plan are aligned and exceptionable ·         Leverage insights to build channelized and customized program ·         Understand channel: Participate in key customer appointments; help coordinate key customer planning meetings     20% Develop channel/in-store success vision and execution standards   ·         Clearly establishes: “where to win” and “how to win” trade, customer and shopper programs that deliver the outcomes required with clear marketing, sales and financial deliverables. ·         Identify channel/in-store drivers and develop them into visualized golden execution standards ·         Summarize monthly/quarterly execution focus and then clearly communicate to sales team ·         Comply with or develop the right measurable at all levels to ensure delivery and visibility of progress in achieving or business goals.   10% Develop/Share Insights ·         Monitor and understand trends, work closely with shopper insights group, category team and marketing to ensure analysis and insights are available and can be leveraged to ground and support recommendations ·         Align shopper insights with customer segments to support customer specific initiatives and strategies ·         Working in close coordination with key customers to provide category and shopper insights to drive category sales via increased number of shoppers, transaction size per purchase and purchase frequency. ·         Develop and share channel and customer insights with Marketing and Sales . 

Education: Bachelor’s degree holder or better.  Preference for candidates with business related degrees. Having an engineering degree or an MBA is a plus.  He or she must know and understand current trade trends, market conditions and sales enablers through continued education and training.   Experience: Minimum of 8 years solid work experience in sales (key account management, distributor management and traditional trade, trade or customer marketing and/or Sales) Must have worked at least in two markets outside his or her home market or has had geographic assignments outside his home state or province [within one country].  Demonstrated ability in key functional tasks and a clear progression or expansion in terms of areas of responsibility or increase in business size and complexity. Understanding of Marketing strategy and shopper behavior Customer facing and relevant channel experience helpful               

好时公司，总部位于美国宾夕法尼亚州好时镇，是全球糖果业的领军者，致力于以其优质的巧克力、糖果、薄荷糖和其他美味零食为世界带来美好，并因此驰名世界。好时在全球有近21,000名员工，每天都给消费者带来高品质的美味产品。公司拥有的超过80个品牌，其标志性品牌包括好时（HERSHEY’S）、锐滋（REESE’S）、好时之吻KISSES巧克力（HERSHEY’S KISSES）、沁动爽口糖（ICE BREAKERS）和贝客诗（BROOKSIDE）。好时公司专注于在关键国际市场上实现业务增长，并在北美继续保持竞争优势。此外，好时公司在中国计划扩展巧克力以外的其他巧克力口味的品类，除了巧克力， 好时已经在中国上市了饼干， 月饼以及线下连锁甜品店等新业务。好时相信，我们能不断的为消费者点亮他们最甜蜜的一刻。

在好时，美好一直都不仅仅意味着提供美味的产品。120年来，好时致力于以公平、合乎道德和可持续地方式运营，以实现卓越经营及对社会产生积极影响。并最终为有需要的儿童创造美好未来。作为这一承诺的体现，公司创始人于 1909 年建立了弥尔顿.好时（Milton Hershey）学校，该校现由好时信托公司（Hershey Trust Company）管理。学生在该校接受免费教育、住房和医疗护理，健康成长，成为 Hershey 好时公司成功的直接受益者。