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FOH Assistant Brand Manager

联合利华中国有限公司上海分公司

  • 公司规模:10000人以上
  • 公司性质:外资(欧美)
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2019-11-28
  • 工作地点:上海
  • 招聘人数:1人
  • 工作经验:3-4年经验
  • 学历要求:本科
  • 职位月薪:20-30万/年
  • 职位类别:市场/营销/拓展主管  产品/品牌主管

职位描述

Job Description:

  • Responsibilities: 

  1. Co-work with Unilever food solution team, Brand Marketing and CMi team to identify the business insight and needs in FOH related channels
  2. Co-work with Unilever food solution team to explore the FOH sales channels.
  3. Co-work with Unilever food solution team to build new business model, as co-ordination between marketing and food solution team
  4. Work out different product segment with cross IC brands to meet FOH channel needs.
  5. Independently land brand communication assets into FOH visibility and on-site activities with business partners.
  6. Independently management of delivery against targets for the FOH business through Unilever food solution team.
  7. Support line manager to develop ice cream importation strategy
  8. Based on the strategy, independently work out the right portfolio and manage the importation process from sourcing country to the aligned sales channels
  9. Support line manager to manage existing WALL’S scooping business
  10. Support line manager on future FOH strategy and expansion plan

  • Accountabilities:

  1. Support the development and execution of FOH strategy
  2. Business result delivery for FOH channel
  3. Input requirements to internal planning processes
  4. Hold agencies to account for design and delivery

  • Consultation:

  1. Marketing, Unilever food solution, CMi, Finance and global IC brand team

  • Information:

  1. China ice cream IBP, global FOH strategy, global IC brand sustainable strategy

Job Requirements:

  1. Brand development knowledge and experience at least 3 years
  2. Marketing basic knowledge, via daily co-operation with marketing team
  3. Project management and business planning
  4. Hotel or QSR channel background is a plus.


公司介绍

联合利华的使命是让您的生活更具活力并使您心情愉悦、神采焕发、享受更加完美的生活。每天,在全世界,人们都会接触到联合利华的产品。我们的品牌受到各地消费者的信赖,我们已成长为全世界最成功的日用消费品生产商之一。我们是全球***的的冷冻食品、冰淇淋、茶饮料、人造奶油和调味品生产商,也是全球***的洗涤、洁肤和护发产品生产商之一。在中国,我们已经成功地建立了力士、清扬、多芬、夏士莲、旁氏、奥妙、金纺、中华、立顿、四季宝、家乐、和路雪 等诸多为广大消费者熟悉和喜爱的品牌。同时,我们努力保持与当地社会的交流,关心当地社会的发展,重视当地人才的培养。我们热忱期待您的加入!
Unilever's mission is to add vitality to life and help people feel good, look good and get more out of life. Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. We are the largest frozen foods, ice cream, tea-based drinks, margarine and seasoning product manufacturer, and is one of the largest cleaning, skin cleansing and hair care product manufacturers. In China, Unilever has built brands which are known and liked by many Chinese consumers, such as Lux, Clear, Dove, Hazeline, Pond's, Omo, Comfort, Zhonghua, Lipton, Skippy, Knorr, Wall's. We are committed to be a responsible corporate citizen by contributing to the local communities and economic development. We actively develop people and build local leadership. Welcome to join us!

联系方式

  • Email:scott.gu@unilever.com
  • 公司地址:地址:span北京