大庆招聘

  SOW for this position includes:

• Overall annual and by campaign digital planning to develop digital strategy and execution plan to improve brand/product awareness, drive engagement, build preference and generation action to try/purchase.

• Lead the digital communication for new launch. Work with marketing partners and agencies to produce the campaign engagement idea. Develop 360 digital campaigns translating the big idea across all main digital platforms. Execute, track and optimize the performance and do post evaluation to accumulate learnings.

• Lead the always on communication and engagement for core pillar products, especially on social and SEM platforms. Continuously drive core pillar preference and help to build equity via strong social communication and engagement.

• Develop digital media strategy and plan, optimize media investment, overlook the media execution, tracking and optimization

• Develop SEM strategy and plan, work with SEM agency to maximize brand exposure and drive engagement on all SEM platforms.

• Lead digital innovation across all digital platforms

• Assist in digital agency management including media agencies, creative agencies, social agencies and SEM agencies

   雅诗兰黛集团由雅诗兰黛和约瑟夫兰黛创始于1946年。如今，雅诗兰黛集团傲居世界化妆品行业领先地位，生产和营销高品质的护肤、彩妆、香水和护发产品。集团旗下拥有超过25个知名品牌，产品行销全球150多个国家和地区。
    2002年，正式成立在中国的全资子公司，一直致力于为中国消费者提供***品质的产品和服务。集团经营着Estée Lauder雅诗兰黛、Clinique倩碧、Origins 悦木之源、La Mer 海蓝之谜、M.A.C魅可、Bobbi Brown芭比波朗、Tom Ford Beauty汤姆福特美妆等高端护肤彩妆品牌，以及Jo Malone London祖玛珑、Ermenegildo Zegna杰尼亚、DKNY等香水品牌。
    在关注销售业绩的同时，雅诗兰黛集团始终致力于集团内人才的发展及培养，同时关注于多项公益事业。集团以家庭文化为本，关心关注每位员工。
    欢迎加入“雅诗兰黛公司”大家庭！