Social Marketing Specialist
博士视听系统（上海）有限公司
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：家具/家电/玩具/礼品
职位信息
- 发布日期：2017-03-03
- 工作地点：上海
- 招聘人数：若干人
- 工作经验：5-7年经验
- 学历要求：本科
- 语言要求：英语 熟练
- 职位月薪：20-30万/年
- 职位类别：市场/营销/拓展主管 广告客户经理
职位描述
职位描述：
Position Summary:
Owner and driver for the planning and execution of Social marketing in China in accordance with overall digital customer experience and sales & marketing objective.
Job Responsibilities/Deliverable:
1. Work with marketing lead, digital marketing lead and other functions to define social media plans, campaigns and editorial calendars at high level.
2. Own and drive market’s social strategy and execution.
3. Drive and ensure that always on social and campaigns are on brand and executed by social agency with strategic and creative excellence.
4. Work closely with social media agency to ensure close collaboration with other agencies, internal stakeholders and extract best work and results from them.
5. Work with internal stakeholders/collaborators to ensure that all marketing activities/campaigns are crafted with the social/digital audience in mind.
6. Actively track and optimise paid social to drive efficiency, lower CPE
7. Work closely with regional social lead to ensure that goals and plans are aligned, and proper practices are in place.
8. Be the valuable resource of how to best engage audiences and, drive earned media and influencer marketing.
9. Keep a close watch on competitor’s social marketing activities as well as social media trends.
Knowledge and Skill Requirements:
Fluency in Mandarin and English; Creative Excellent communication and presentation skills; Proactive, independent and autonomous; Drive for results Advanced skills in Microsoft Office.
Qualification, Education and Experiences:
Bachelor or above degree in Communications, Marketing, Advertising; Minimum 3 to 5years related experience in an international environment;
Strong knowledge and experienced in working with China social media tools and platforms.
Social marketing experience in ideally the following industries consumer electronics, luxury, fashion, cosmetics, lifestyle.
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Position Summary:
Owner and driver for the planning and execution of Social marketing in China in accordance with overall digital customer experience and sales & marketing objective.
Job Responsibilities/Deliverable:
1. Work with marketing lead, digital marketing lead and other functions to define social media plans, campaigns and editorial calendars at high level.
2. Own and drive market’s social strategy and execution.
3. Drive and ensure that always on social and campaigns are on brand and executed by social agency with strategic and creative excellence.
4. Work closely with social media agency to ensure close collaboration with other agencies, internal stakeholders and extract best work and results from them.
5. Work with internal stakeholders/collaborators to ensure that all marketing activities/campaigns are crafted with the social/digital audience in mind.
6. Actively track and optimise paid social to drive efficiency, lower CPE
7. Work closely with regional social lead to ensure that goals and plans are aligned, and proper practices are in place.
8. Be the valuable resource of how to best engage audiences and, drive earned media and influencer marketing.
9. Keep a close watch on competitor’s social marketing activities as well as social media trends.
Knowledge and Skill Requirements:
Fluency in Mandarin and English; Creative Excellent communication and presentation skills; Proactive, independent and autonomous; Drive for results Advanced skills in Microsoft Office.
Qualification, Education and Experiences:
Bachelor or above degree in Communications, Marketing, Advertising; Minimum 3 to 5years related experience in an international environment;
Strong knowledge and experienced in working with China social media tools and platforms.
Social marketing experience in ideally the following industries consumer electronics, luxury, fashion, cosmetics, lifestyle.
职能类别： 市场/营销/拓展主管 广告客户经理
关键字： weibo wechat 微博营销 微信营销 social marketing
公司介绍
关于Bose公司
Bose公司由美国麻省理工学院电气学工程教授Amar G. Bose博士于1964年创建。如今，Bose公司秉持着其“尽探索之力、享音乐之极”的理念，始终以客户利益为上，坚持不懈地专注于研发与创新。Bose公司现已诞生不计其数的创新产品和科技发明专利，并在不同领域屡获殊荣。无论在家中、车上、旅途中还是在公共场所，Bose产品已成为潮流的标志，改变了人们聆听音乐的方式。
Bose公司始终致力于为用户提供非凡卓越的聆听体验，旗下产品无不彰显出其创新和精益求精的品牌精神。
更多关于bose公司的信息，敬请登录网站：***********
我们热忱欢迎您的加入，共同迎接bose这一事业带来的机遇和挑战。
想了解Bose更多招聘信息，请登陆Bose Career官方网站： ********************************************/Bose_Careers/jobs
Bose公司由美国麻省理工学院电气学工程教授Amar G. Bose博士于1964年创建。如今，Bose公司秉持着其“尽探索之力、享音乐之极”的理念，始终以客户利益为上，坚持不懈地专注于研发与创新。Bose公司现已诞生不计其数的创新产品和科技发明专利，并在不同领域屡获殊荣。无论在家中、车上、旅途中还是在公共场所，Bose产品已成为潮流的标志，改变了人们聆听音乐的方式。
Bose公司始终致力于为用户提供非凡卓越的聆听体验，旗下产品无不彰显出其创新和精益求精的品牌精神。
更多关于bose公司的信息，敬请登录网站：***********
我们热忱欢迎您的加入，共同迎接bose这一事业带来的机遇和挑战。
想了解Bose更多招聘信息，请登陆Bose Career官方网站： ********************************************/Bose_Careers/jobs
联系方式
- Email：sh@bose.com
- 公司地址：嘉里建设广场一座