大连 [切换城市] 大连招聘大连市场/营销招聘大连市场/营销/拓展主管招聘

Marketing Brand supervisor

欧饰蒂(上海)贸易有限公司

  • 公司规模:50-150人
  • 公司性质:外资(欧美)
  • 公司行业:贸易/进出口  服装/纺织/皮革

职位信息

  • 发布日期:2014-05-06
  • 工作地点:上海-浦东新区
  • 招聘人数:若干
  • 语言要求:英语
  • 职位月薪:面议
  • 职位类别:市场/营销/拓展主管  

职位描述

Public relations:
- Assist to develop full year publicity plan, supervise execution & monitor results based on yearly objective & KPI set by line manager;
- Work with PR agency for routine PR work to maximize media exposure for the brand in China;
- Acting as PR representative to media, acting as the daily in-house media contact window for routine tasks, including all PR plan, press release preparation, shooting, and all PR opportunities pitching if necessary;
- Actively build-up, maintain & develop national media relationship (offline & online);
- Manage the network with KOL and celebrity, in charge of seeding with positive brand exposure;
- Take in charge of press materials briefing, proofreading & re-touching whenever necessary, both in Chinese & English;
- Support line manager to plan, organize PR campaigns / events as core coordinator;
- PR & MKT supportive material preparation, such as signage, leaflet, EDM, etc;
- According to actual needs and manager’s briefing, take care of other assignments if necessary;

Social Media:
- Assist with line manager to develop the yearly plan of social media;
- To work with agency for official social media account management or even by him/herself including sina weibo and wechat platforms;
- Draft contents and proof reading for all the materials adapted from HQ;

Navigation
- Communicate and build relationships with landlord to explore different opportunities of navigation or store support in all channels;
- Define the most cost efficient navigation points for our retail stores;
- Provide images and manage production of all the navigations.

CRM communication:
- Work with line manager to make the EDM/SMS plan for LP;
- Work with agencies to make the EDM/SMS content and to track the KPI of the delivery quality;
- Defined the criteria of the customer master database;
- Keep improving the quality and efficiency of EDM/SMS sending;
- Responsible for special program or event related to CRM if there’s any;


Required skill sets:

- Bachelor degree above, at least 4 years of solid working record in PR & communication sector with traceable good reputation. Minimum over 2 years of hands-on PR & event management experience, ideally in retail industry or professional top PR agency;;
- Customer-centric and commercial sense, have passion for fashion products;
- Strong time management, organization project management skills
- Clear and structured communication skill;
- Good team player, detail oriented and be able to work under pressure;
- Result oriented with high degree of ownership and self-motivation;
- Experience in retail marketing will be a big plus;

公司介绍

欧饰蒂(上海)贸易有限公司

公司前身为朗诗德贸易(上海)有限公司和俄罗斯奥斯汀责任有限公司上海代表处,为俄罗斯Sportmaster集团下属品牌“O'stin”设立的上海公司。
O'stin品牌成立于2003年,总部设立在莫斯科,目前自营专卖店销售网络遍布俄罗斯境内及周边国家,总数达到450家。
O'stin为俄罗斯休闲服饰品牌,经营男女童各类服饰。根据俄罗斯市场的不同消费群体,以不同的商标形式区分各个系列产品。www.o-stin.ru

现因公司业务扩大需要,诚聘具有服装外贸行业从业经验的优秀人才。

More info.
O'stin is a vertical integration and a stable growth is the base of O'STIN concept: own brand, own product and own retail chain. The company is in full control of development process, retail and marketing and nver uses franchising schemes.

The company keeps on with dynamic development in Russia, Ukraine, Kazakhstan and plans to expand it's geography.

Achievements of O'stin:
--O'stin has reached top 5 in the list of Russian most popular apparel brands.
--O'stin is in top 5 of Russian most favourite brands in apparel category.
--3000 employees
--in 100 cities
--40mln visitors a year

联系方式

  • 公司地址:上班地址:世纪大道