Web Effectiveness Analyst
软通信息技术（大连）有限公司
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：计算机软件
职位信息
- 发布日期：2014-01-06
- 工作地点：大连
- 招聘人数：3
- 职位类别：系统分析员
职位描述
Web Effectiveness Analyst Job Description
The primary duty and responsibility of a Web Effectiveness analyst is to provide technical knowledge and marketing expertise in the areas of search optimization, social media optimization, usability & web merchandising. Primary clients are digital marketers in various business units.
The analyst will be responsible for the project management, analysis, optimization and monitoring of the overall site performance for new/existing sites, campaigns and social media presences. The analyst will work with the stakeholder and the Web Effectiveness team to implement strategies and tactical recommendations and track the effectiveness of the web presence.
The successful candidate will have strong analytic capabilities with knowledge of online marketing. The analyst is expected to produce daily, weekly, monthly, and quarterly reporting as necessary; assigned analytic projects; and produce independent analysis to help web effectiveness strategy.
Essential Functions
1. Provide support and analysis for the stakeholder:
2. Project manage web effectiveness initiatives.
3. Perform usability analysis when requested
4. Interact with stakeholders to optimize copy, landing pages and social media presences.
5. Optimize social media presences for findability.
6. Research and analyze competitor SEO and social media strategy looking for opportunities.
7. Execute keyword discovery and expansion.
8. Perform SEO page audits.
9. Perform external back link analysis and provide recommendations.
10. Perform internal link optimization.
11. Perform SEO technical analysis and evaluation.
12. Monitor, track, and report on SEO metrics, including trend analysis, and keyword performance
13. Monitor, track and report on general web effectiveness
14. Provide ongoing support for web effectiveness optimization recommendations.
15. Stay up to date on the latest industry developments and communicate to stakeholders.
Job Qualifications:
? At least Bachelor’s degree in business, marketing, communications or related subjects.
? 1+ years previous online marketing experience.
? Self motivated, detail oriented and able to prioritize daily work efficiently.
? Exceptional communication skills. Show superior judgment and professionalism when corresponding with stakeholders and team members.
? Demonstrate a proactive work ethic when managing numerous competing priorities in a fast-paced environment.
? Proven ability to accommodate evolving responsibilities and last-minute changes.
? Able to analyze metrics data and convey recommendations appropriately to stakeholders.
? Proficient in MS Word, Excel and PowerPoint.
? General knowledge of web development.
The primary duty and responsibility of a Web Effectiveness analyst is to provide technical knowledge and marketing expertise in the areas of search optimization, social media optimization, usability & web merchandising. Primary clients are digital marketers in various business units.
The analyst will be responsible for the project management, analysis, optimization and monitoring of the overall site performance for new/existing sites, campaigns and social media presences. The analyst will work with the stakeholder and the Web Effectiveness team to implement strategies and tactical recommendations and track the effectiveness of the web presence.
The successful candidate will have strong analytic capabilities with knowledge of online marketing. The analyst is expected to produce daily, weekly, monthly, and quarterly reporting as necessary; assigned analytic projects; and produce independent analysis to help web effectiveness strategy.
Essential Functions
1. Provide support and analysis for the stakeholder:
2. Project manage web effectiveness initiatives.
3. Perform usability analysis when requested
4. Interact with stakeholders to optimize copy, landing pages and social media presences.
5. Optimize social media presences for findability.
6. Research and analyze competitor SEO and social media strategy looking for opportunities.
7. Execute keyword discovery and expansion.
8. Perform SEO page audits.
9. Perform external back link analysis and provide recommendations.
10. Perform internal link optimization.
11. Perform SEO technical analysis and evaluation.
12. Monitor, track, and report on SEO metrics, including trend analysis, and keyword performance
13. Monitor, track and report on general web effectiveness
14. Provide ongoing support for web effectiveness optimization recommendations.
15. Stay up to date on the latest industry developments and communicate to stakeholders.
Job Qualifications:
? At least Bachelor’s degree in business, marketing, communications or related subjects.
? 1+ years previous online marketing experience.
? Self motivated, detail oriented and able to prioritize daily work efficiently.
? Exceptional communication skills. Show superior judgment and professionalism when corresponding with stakeholders and team members.
? Demonstrate a proactive work ethic when managing numerous competing priorities in a fast-paced environment.
? Proven ability to accommodate evolving responsibilities and last-minute changes.
? Able to analyze metrics data and convey recommendations appropriately to stakeholders.
? Proficient in MS Word, Excel and PowerPoint.
? General knowledge of web development.
公司介绍
软通动力（纽交所上市代码：ISS）是中国领先的全方位IT服务及行业解决方案提供商，立足中国，服务大中华区和全球市场。业务范围涵盖咨询及解决方案、IT 服务及业务流程外包（BPO）服务等，是高科技、通信、银行/企业金融/保险、能源/交通/公用事业等行业重要的IT综合服务提供商和战略合作伙伴。
软通动力全球总部设在北京，在中国大陆的主要城市以及香港、台湾、日本、韩国、北美、欧洲均设有分支机构。目前，全球共有超过10000名员工。其独特的交付模式将现场支持与全球资源远程支持相结合，保障了对客户需求的深刻理解和快速响应。
软通动力全球总部设在北京，在中国大陆的主要城市以及香港、台湾、日本、韩国、北美、欧洲均设有分支机构。目前，全球共有超过10000名员工。其独特的交付模式将现场支持与全球资源远程支持相结合，保障了对客户需求的深刻理解和快速响应。