销售部部门储备经理 (Sales Shopkeeper Trainee)
大连宜家家居有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2014-05-24
- 工作地点:大连-西岗区
- 招聘人数:2
- 工作经验:三年以上
- 学历要求:本科
- 语言要求:英语良好
- 职位类别:店长/卖场经理/楼面管理 销售主管
职位描述
我们期望销售部门储备经理有能力在一年内成长为销售部部门经理。
工作使命
我带领并启发我的团队充分了解产品系列、当地市场以及顾客需求,从而优化商场的销量。宜家工具以及团队和同事的专业知识为我提供巨大帮助,从而让宜家自助销售系统高效运作,以保障宜家理念继续获得成功。
我积极工作以便完成宜家商场的四大任务:
*打造运作高效、人员充备的销售体系
*展示充满创意的家居装饰解决方案
*充当一流的家居装饰专家
*为全家提供一天开心的体验。
任务
1. 顾客
*我的首要任务是确保商场全天整洁如新,销售空间库存充足,并确保员工能随时为顾客提供服务,帮助其购买商品。
*我倾听顾客的需求,并向他们学习。这使我能够从顾客的角度观察我的商场并了解他们的日常生活。
*我展示宜家产品,彰显宜家产品系列的深度和广度,从而激发访客的家居装饰品味,并满足其不同需求。
*我将大部分工作时间用在商场中,希望能为顾客创造简单、便捷、成功的购物体验。
*我确保展示宜家促销产品,宜家自助销售系统高效运作,从而实现顾客自主购物。
*我确保员工能在顾客需要时随时出现并积极提供帮助、建议和支持。
*我了解我们商场提供的服务,并以此帮助顾客作出明智选择,从而打造更好的购物体验。 且保证我的团队也如此。
*我有信心,愿意倾听顾客的抱怨。然后,我会根据对宜家产品和宜家机构组织运作方式的了解,为顾客提供合理的解决方案,让顾客满意而归。我带领并管理团队效仿我的做法。
*我始终确保为访客和员工提供安全可靠的商场环境。
2. 商业
我带领并管理团队,努力促进销量增长以及实现长期盈利。为此,要确保:
*主动负责我的产品系列,积极支持宜家商业重点和产量承诺。
*确保团队和我本人都了解畅销产品,包括最大销售额, 最大利润额, 最低价产品以及最具潜力新产品,确保它们随时有货并且摆放在显著位置。当这些产品缺货时,推出其他产品。
*在商业机遇、顾客反馈、竞争、供货和绩效分析方面迅速采取行动。
*根据本地市场需求展示宜家产品系列,以便鼓励消费者购买更多产品。
*在展示宜家产品系列时,提供明确的价格和质量阶梯,并突显各价位产品的低价特征。
*确保宜家商场所销售的产品系列为本地市场的最低价格。
*培训我的团队宜家销售方式。
*与团队就商场日常工作流程制定明确的预期,并进行跟进。
*在商场之间建立网络以分享优秀案例和成功案例。
*协同并影响商业团队和其他职能部门,从而让宜家成为家居生活的领导者并推动销量增长。
*拥有最佳销售空间容量以及产品供货能力。
*了解准确的存货数量的重要性以及自身行为如何对其造成影响。我带领并管理团队采用相似做法。
*了解并积极执行产品系列更新(如,新闻和上市产品)和商业活动,并将价格下降减至最小。确保同事效仿这种做法。
*确保我的一切行为都有助于实现共同目标,即让宜家成为家居生活的领导者,并维持其长期盈利能力。
通过以下方式执行产品系列行动计划:
*协同职能汇报对象了解产品系列重点和本地/全国商业机遇。
*根据团队反馈制定商场的议定目标以及关键绩效指标(KPI)。
*为团队的每个成员设定具体而有意义的目标,从而为总体方案提供支持。
*确保行动方案得到团队全体成员的理解和接受,并根据该方案制定全年工作计划。
*跟踪方案进展状况,并以简单的方式告知团队。
3. 员工
*我为员工提供动力,鼓励其投身于宜家目标。
*我依照宜家价值观招聘员工,判断其是否具有完成工作所需的技能,以及其动机和能力能否获得现有团队认可。
*我确保能够在合适的时间合适的地点拥有合适数量的员工,以便成功运营我的部门,并始终提前告知员工其工作计划。
*我鼓励进行开诚布公、富有建设性的双向反馈,从而打造互相信任的工作环境。
*我培训我的员工,以便打造一支具有商业能力、能在销售过程提供帮助的团队。
*我制定有效的继任者计划。
*我安排时间定期开展公开、坦诚的讨论,以便了解我的员工;明确个人/商业需求,从而为员工和宜家的未来目标提供支持。
*我根据每位员工的能力和经验分配职责,以帮助他们成长和发展。
*我制定明确的目标和预期,并腾出时间与团队定期进行跟进工作。
*我奖励具有良好表现的员工,并采取行动帮助表现不佳的员工。
*我关注自身发展,并请求我的经理和部门组织协助我进步。
4. 财务
我通过以下方式实现议定的目标和关键绩效指标:
*协同团队制定每周和每月的销量目标。这激励我提高销量。
*了解我和团队的行动对我所在区域的商业结果所产生的影响,并清楚能影响哪些结果。
*通过我的短期和长期行动计划推动销售额。
*分析我的关键绩效指标,并携手团队采取富有意义的行动,实现议定目标。
*我采用简单、经济的方法利用最佳案例,鼓励团队探索更有效的工作方式,控制成本。
*我确保所有销售活动均利于促进业务发展,并能支持长期盈利。
PURPOSE OF THE JOB
I optimise sales in my shop and store by leading and inspiring my team, using knowledge of our
range, local market and customers. I use the IKEA tools and expertise of my team and my
colleagues to support me. This enables the IKEA mechanical sales system to work efficiently, and
ensures the continued success of the IKEA Concept.
I actively work towards fulfilling the four tasks of the IKEA store:
*to act as a highly efficient, and staffed, sales mechanism
*to show home furnishing solutions full of inspiring home furnishing ideas
*to serve as a well-qualified home furnishing specialist
*to provide a day out for the whole family.
ASSIGNMENT
Customers
*My priority is to ensure that my shop is in shape as new with fully stocked sales spaces at
all times throughout the day and that my co-workers are ready and available to serve the
customers and help them buy.
*I listen and learn from my customers. This allows me to look at my shop through their
eyes and to understand the everyday lives of customers in my market.
*I present my products to reflect the width and depth of the IKEA range in order to satisfy
and inspire the different home furnishing tastes of our visitors.
*I spend most of my working time on the shop floor because my real love is making
shopping easy, convenient and successful for our customers.
*I ensure the IKEA merchandising basics and mechanical sales system are in place and
functioning efficiently so my customers can make a buying decision on their own.
*I ensure my co-workers are available and actively offer assistance when customers need
more help, advice and support.
*I know about all the services offered in our store and use this knowledge to help my
customers make informed choices, which results in a better shopping experience for them.
I ensure my team does the same.
*I have confidence and want to listen to my customers who have a complaint. I then use
my knowledge of both the product and how the IKEA organisation works, to offer informed
solutions that ensure customers leave the store with a positive impression. I lead and
manage my team to do the same.
* I ensure my shop is a safe and secure environment at all times for visitors and co-workers.
Commercial
I lead and manage my team to grow our sales with sustained long term profitability. I do this by:
*taking ownership for my range, and actively promoting the IKEA commercial priorities and
volume commitments.
*ensuring my team and I know our top selling products, 3 Aces and 1 King, and that they
are available and clearly communicated and displayed at all times. We promote alternative
products when these are unavailable.
*taking fast action on commercial opportunities; acting on customer feedback, as well as
competition, supply and performance analysis.
*understanding local market needs I present the IKEA product range commercially to
encourage our customers to buy more.
*presenting my range showing a clear price and quality ladder with a strong low price in
every price level.
*ensuring my IKEA store has the lowest price on the local market for my product range.
*educating my team in the IKEA way of selling.
*agreeing to clear expectations with my team on shop-keeping routines and following up on
them.
*networking between stores to share good examples and successes.
*working with, and influencing, the commercial team and other support functions in order to
become leaders in life at home and generate sales growth
*always ensuring I have the optimum sales space capacity and product availability.
*understanding the importance of accurate stock inventory and how my own actions impact
on this. I lead and manage my team to have a similar understanding.
*knowing and working actively with range changes (e.g. NEWS and outgoing products),
commercial activities and minimising price reductions. I ensure my co-workers do the
same.
*ensuring that all my actions are aligned with our objective of becoming the leader in life at
home and growing with sustained profitability.
I deliver a commercial action plan for my range by:
*working with my matrix to understand the range priorities and local/national commercial
opportunities.
*creating it with input from my team based on, the agreed goals and the Key Performance
Indicators (KPIs) for my shop.
*setting targets with individual members of my team which are specific and meaningful to
them and support the overall plan.
*ensuring it is understood and owned by all my team as it will form the basis for how we
work throughout the year.
*following up on the plan and communicating progress to my team in an easy and simple
way.
People
*I provide an inspiring and motivating direction for my co-workers and engage them fully in
the IKEA objectives.
* I recruit my team through IKEA values by identifying what skills are needed to get the job
done and what motivations and capabilities will compliment my existing team.
* I ensure I have the right number of co-workers in the right place at the right time to run
my shop successfully and always inform my co-workers of their work schedule in advance.
* I create an environment of trust by encouraging open, constructive, honest, two-way
feedback with my team and other colleagues.
*I secure the training of my co-workers in order to have a competent, commercially focused
team that can support the selling process.
*I have in place a living succession plan.
*I take time to get to know my co-workers through regular, honest discussions; identifying
individual/business needs to support the development of their and our future ambitions.
*I delegate responsibility to my co-workers to help them grow and develop according to
their ability and experience.
*I agree clear goals and expectations and make time to conduct follow ups with my team.
*I reward good performance and take action to improve poor performance.
*I am responsible for my own development and look to my manager and my matrix to
support me in improving my competence.
Financial
I deliver on my agreed goals and Key Performance Indicators (KPIs) by:
*working with my team on our weekly and monthly sales targets. This drives me to sell
more.
*understanding the impact of my and my team’s actions on the financial results of my area
and know which results we can influence.
*commercially driving sales through my short-term and long-term action plans.
*analysing my KPIs and working with my team to create meaningful actions to achieve my
agreed goals.
*controlling costs through working in a lean, simple and cost-conscious way using best
practise and encouraging my team to discover more effective ways of working.
*I ensure all sales initiatives grow our business and support the sustaining of long-term
profitability.
更多信息,请参加我们现场招聘咨询会:(请带上您的简历)
时间:2013年12月7日 13:30——17:00 (请选择您方便的时间分散到场,以免等候时间过长)
地点:商场二层出口处
公司介绍
宜家家居(IKEA)于1943年由其创始人英格瓦·坎普拉德先生(Ingvar Kamprad)在瑞典创立。目前已发展成为全球大家具及家居用品零售商。
宜家在欧洲,美洲以及亚太地区的40多个国家中有超过300多家门店。在宜家眼里,中国是全球具潜力的零售市场。在过去的15年里,宜家已经在上海,北京、广州、成都、深圳、南京、大连、沈阳、天津、无锡、宁波、重庆、武汉、杭州、西安、苏州先后设立了 20家零售商场。
宜家一贯以“为大众创造更美好的日常生活,提供种类繁多、美观实用,老百姓买得起的家居用品”为自己的经营理念。
我们的人才理念:我们为那些脚踏实地而诚恳忠实的人提供发展的机会,既是在专业素质方面,同时也是在他们的个人品质方面,以此,我们将矢志不渝第创造更美好的生活,为我们的顾客,也为我们自己。
优秀的企业文化和充分开放的职业发展平台成为宜家吸引和挽留员工的最大亮点。也许宜家不适合每一个人,但或许正是你梦想的地方!
联系方式
- 公司地址:上班地址:大连市西岗区海达南街51号