广告营销策划经理(J17821)
携程旅行网北京分公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:酒店/旅游
职位信息
- 发布日期:2019-09-24
- 工作地点:北京
- 招聘人数:1人
- 工作经验:无工作经验
- 学历要求:招1人
- 语言要求:不限
- 职位月薪:1.2-1.9万/月
- 职位类别:广告创意/设计经理 广告客户经理
职位描述
工作职责:
1、支持华北地区4A、品牌直客广告合作需求,对接华北地区广告销售brief;
2、基于携程平台商业化活动/资源为4A、品牌直客提供定制方案;
3、根据反馈,面向4A、品牌直客提案。
任职资格:
1、能够分析并准确把握广告主/品牌主推广诉求,了解各行业尤其汽车/旅游/快消营销特点;
2、熟稔广告行业尤其数字营销领域热门案例,了解互联网最新营销趋势,对网络传播敏感并有个人独立见解;
3、热爱创意,具有旅行sense及创意发散思维,能够策划具有传播力的创意活动;
4、精通PPT,能够撰写整合营销全案,有效利用公司活动资源,解决客户需求;
5、具有独立提案经验,能够在提案中教育并引导客户认可方案;
6、需提供方案作品,广告行业、数字营销相关经验者优先。
公司介绍
携程集团是全球领先的一站式旅游服务供货商,旗下品牌包括 Trip.com、携程、Skyscanner及去哪儿网。携程集团于1999年创立,2003年在纳斯达克上市(NASDAQ: TCOM),2021年在香港交易所正式挂牌(HKEX: 09961)。携程集团为世界各地旅客全方位搜罗及整合旅游信息,让用户可以轻松预订旅游产品及服务,做出最精明的选择。集团品牌已构建先进成熟的交易平台,包括移动客户端、网页,以及24小时全球客户服务支持。通过携程集团丰富的产品及创新的营销策略,合作伙伴及供货商得以接触快速增长的全球用户。携程集团一直毋忘初衷,秉承「追求完美旅程,共建美好世界」的宗旨,致力为所有用户打造完美的旅行体验。
Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services, and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centers. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world".
Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services, and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centers. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world".
联系方式
- Email:hrbj@ctrip.com
- 公司地址:携程旅行网