Senior Brand Manager (Schick Shaving Products)
舒适刀片(广州)有限公司上海分公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2016-12-07
- 工作地点:上海-长宁区
- 招聘人数:1人
- 工作经验:10年以上经验
- 学历要求:本科
- 职位月薪:20000-50000/月
- 职位类别:产品/品牌经理
职位描述
职位描述:
Duties &Responsibilities:
1. Under the leadership of the Greater China Marketing Director, assume full responsibilities in formulating the Annual Business Plans including product strategies, product mix and marketing mix.
2. Design and implement marketing programs from planning, preparation to execution, closely monitor the effectiveness of the programs with timely evaluation and feedback.
3. Track on brand performance and development with timely recommendations to maximize portfolio contribution.
4. Liaise with the production plants, agencies and suppliers in advertising materials development, POS development, packaging development and researches.
5. Plan and monitor resources to maximize returns.
6. Work closely with the sales teams in understanding the market trend and develop programs/new products and supports relevant to the market needs.
7. Assist the Greater Marketing Director in close communication with Hub/International Marketing team in getting alignment on related initiatives and guidelines.
8. Analyze market data with reports and recommendations for decision making.
9. Team leader responsibility for one direct report
Qualifications & Experiences Required
1. At least 10 years’ experience in product management/brand management in FMCG companies.
2. Prior experience in working with advertising agencies, research agencies and design agencies a must.
3. Experience with Digital marketing campaign and leveraging Social Media network to build brand highly preferred.
4. University graduate
举报
分享
Duties &Responsibilities:
1. Under the leadership of the Greater China Marketing Director, assume full responsibilities in formulating the Annual Business Plans including product strategies, product mix and marketing mix.
2. Design and implement marketing programs from planning, preparation to execution, closely monitor the effectiveness of the programs with timely evaluation and feedback.
3. Track on brand performance and development with timely recommendations to maximize portfolio contribution.
4. Liaise with the production plants, agencies and suppliers in advertising materials development, POS development, packaging development and researches.
5. Plan and monitor resources to maximize returns.
6. Work closely with the sales teams in understanding the market trend and develop programs/new products and supports relevant to the market needs.
7. Assist the Greater Marketing Director in close communication with Hub/International Marketing team in getting alignment on related initiatives and guidelines.
8. Analyze market data with reports and recommendations for decision making.
9. Team leader responsibility for one direct report
Qualifications & Experiences Required
1. At least 10 years’ experience in product management/brand management in FMCG companies.
2. Prior experience in working with advertising agencies, research agencies and design agencies a must.
3. Experience with Digital marketing campaign and leveraging Social Media network to build brand highly preferred.
4. University graduate
职能类别: 产品/品牌经理
公司介绍
Edgewell Personal Care总部设立于美国,纽约证券交易所上市公司,产品行销135个国家。
“Edgewell”立志成为个人护理产品世界的创新挑战者。由自50多个国家的创新者和实干家组成的国际团队;拥有超过25个品牌的个人护理产品公司;我们始终处于创新的前沿,我们创造的一切都是倾心设计和用心制造的产品,为了让家庭更依赖让个人更信赖为人类健康增添福祉。Edgewell 拥有500+ 发明专利权,在日本/台湾市场份额表现出色。其中,除毛刀产品持续在中国市场份额表现出色,特别是Intuition(舒芙)系列产品深受中国消费者喜爱,成为中国消费者增强自信增添美丽不可或缺的美容必备工具。
香蕉船(Banana Boat)是中国消费者熟知的防晒产品品牌,也是全美热销防晒品牌,在美国,澳大利亚,墨西哥等国家市场份额表现出色。在中国市场高效快速发展的当下,Edgewell旗下 “香蕉船” 防晒系列产品正式进入中国市场。
Edgewell旗下众多品类包括:
? 剃须品类:Schick(舒适),Intuition(舒芙),Wilkinson Sword,Personna
? 美容护肤品类:Bulldog,Jack Black,CREMO
? 防晒品类:Banana Boat(香蕉船),Hawaiian Tropic
? 个人护理品类:Playtex,Carefree,o.b.
我们不断优化并持续在中国市场投资,创造具有竞争力的薪资福利和多层次培训体系,弹性工作时间,重视员工健康生活。如果你有创新思维,乐意面对挑战,尝试寻找人生新起点,请加入我们,共同成就属于彼此的光辉未来。
“Edgewell”立志成为个人护理产品世界的创新挑战者。由自50多个国家的创新者和实干家组成的国际团队;拥有超过25个品牌的个人护理产品公司;我们始终处于创新的前沿,我们创造的一切都是倾心设计和用心制造的产品,为了让家庭更依赖让个人更信赖为人类健康增添福祉。Edgewell 拥有500+ 发明专利权,在日本/台湾市场份额表现出色。其中,除毛刀产品持续在中国市场份额表现出色,特别是Intuition(舒芙)系列产品深受中国消费者喜爱,成为中国消费者增强自信增添美丽不可或缺的美容必备工具。
香蕉船(Banana Boat)是中国消费者熟知的防晒产品品牌,也是全美热销防晒品牌,在美国,澳大利亚,墨西哥等国家市场份额表现出色。在中国市场高效快速发展的当下,Edgewell旗下 “香蕉船” 防晒系列产品正式进入中国市场。
Edgewell旗下众多品类包括:
? 剃须品类:Schick(舒适),Intuition(舒芙),Wilkinson Sword,Personna
? 美容护肤品类:Bulldog,Jack Black,CREMO
? 防晒品类:Banana Boat(香蕉船),Hawaiian Tropic
? 个人护理品类:Playtex,Carefree,o.b.
我们不断优化并持续在中国市场投资,创造具有竞争力的薪资福利和多层次培训体系,弹性工作时间,重视员工健康生活。如果你有创新思维,乐意面对挑战,尝试寻找人生新起点,请加入我们,共同成就属于彼此的光辉未来。
联系方式
- Email:internationaltalent@edgewell.com
- 公司地址:地址:span长宁路88号长宁八八中心1301-1303室