东莞招聘

职位描述：
1. Develop / Setup and improve the social community strategy for Auchan China;
2. In keeping with the corporate, define social community platform and media resources to allocate, consistent with international strategy;
3. Declining social community strategy locally (catchment area) and enable communities decide upon by own of each format and in coherence with the brand platform;
4. Generate demands from all Auchan formats , understand clearly their goals in terms of brand positioning and commercial target;
5. Daily operate/animator Auchan China official Wechat, cooperate with all Auchan formats’ commercial team, design and execute qualified and high dissemination article contents, commercial activities, interaction community, follow-up and maintenance;
6. Closely follow the development trend of WeChat, extensively concerned about best public accounts, to explore innovative Auchan official WeChat operation mode;
7. Rapid response to China and global social hot topics, be responsible of wechat fans attention ratio;
8. setup strategy/roadmap to efficiently increase wechat fans activation rate and to recruit new wechat fans;
9. study/understand/analyze fans using-wechat behavior, perception and using experience, and update quickly and accordingly;
10. qualitative and quantitative analysis for wechat operation result, improve and innovate design, contents and channels;
11. cooperation with Tencent relevant team, to learn the most advanced trend;
12. Other social platforms and presences – create social presence including destination platforms and content dissemination strategies. Develop social strategies that amplify Auchan’s image;
13. Online Media – support commercial campaigns with digital marketing media opportunities, including buying media and developing high-impact creative events;
14. SEO/SEM – deploy SEM efforts to generate web traffic. Implement SEO strategies to minimize dependency on SEM (for web only), is a PLUS


Other Duties and Responsibilities:
1. Excellent communication and persuasion skills- able to convincingly sell ideas and plans to internal constituencies, executives, prospects, commercial team and analysts.
2. Self- sufficiency- Identify solutions and strategic direction in spite of high degrees of ambiguity and uncertainty.
3. Multi-tasking and agility- Ability to manage multiple tasks and successfully execute projects under a heavy workload and changing conditions is critical


Qualifications:
Qualifications and Skills Needed:
1. BS degree in Marketing, or equivalent experience
2. 4 or more years of related experience in online marketing with focus on social media and digital marketing
3. Previous experience managing corporate websites/wechat and corporate social presence
4. Clinical development technology industry experience strongly preferred.
5. Exceptional writing capability and digital design acumen.
6. Able to communicate effectively with staff at all levels and from teams throughout the company.
7. Able to work in a fast-paced environment, manage multiple projects and stakeholders, and generate creative and pragmatic solutions.
8. Inquisitive personality, someone who sees a data point and wants to understand everything that influences it. 举报 分享

法国欧尚集团公司成立于1961年法国北部的里尔，是法国第二大以零售业为主的商业集团，同时也是一家世界500强企业。1981年，随着在法国的日益壮大，欧尚集团开始向国际化方向发展。今天欧尚在全球16个国家和地区拥有大型超市1064家，超级市场2889家，384个商业中心(Immochan)，在全球的员工人数达到330,700人。
为了紧跟市场变革的步伐，欧尚集团致力于多元化的发展，拥有多种业态以满足日益变化的市场需求，其中主要有：零售、商业地产(Immochan)和金融。作为集团主要业务之一的商业地产(Immochan)，在全球范围内展开业务。凭借我们的专业知识，构筑、管理、运营零售和生活空间，不断增强运营场所的吸引力。
在1999年伴随欧尚集团***家大型超市在中国的开业，欧尚商业地产(Immochan)开始在中国开展业务。依托集团自营卖场驱动大量客流的到访，提供开发建造、资产管理、招商营运的客制化的解决方案，在巩固商业地产(Immochan)的吸引力的同时，不断增强顾客购物体验。截止到2016年年底，我们在中国的业务网络覆盖全国32个城市，拥有76家优质的购物中心。
欧尚中国商业地产(Immochan)的业务分为两大类，分别是：超级购物中心和社区购物中心。超级购物中心的建筑面积大于5万平方米，辐射周边5公里生活半径，覆盖人口达60万，为周边居民提供全客层一站式购物体验。社区购物中心的建筑面积在2-5万平方米，辐射周边1.5公里生活半径，周边辐射人口达20万，为周边居民打造综合购物休闲场所。
秉承“我们是生活购物中心客流的***驱动者”的企业愿景，我们将持续扩大在中国的投资和运营，不断为消费者提供高品质的购物场所和增强购物体验。
我们相信业绩的成长离不开人才的支持。传承集团信任、分享、进步的价值观，为您提供良好的工作氛围和发展空间。此外，我们将为您提供有竞争力的薪资和福利待遇，包括：公司业绩奖、12天带薪年假、定期体检、意外保险、餐费津贴、员工购物有会、valauchan员工持股等。我们邀您加入，共同创造辉煌！