A Foreign FMCG Company--Marketing Operation manager
上海任仕达人才服务有限公司
- 公司性质：合资(欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2012-12-24
- 工作地点：广州
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：产品/品牌经理
职位描述
Key Responsibilities:
Deliver value for key account teams and key customers in south China by providing marketing support (strategic and operational) across category and product
ü Strategic product and marketing support for planning/ alignment
ü Operational marketing support for implementation/ execution
Detailed Responsibilities:
1. Ensure strategic alignment with customers on category and product strategies
ü Assist customers to set strategies for their products in TP cartons, seeking alignment with TP Cluster Initiatives and strategies
ü Define joint strategic projects with customers to generate growth and differentiation (content and package), with strong emphasis on TP product deployment plans
2. Support development of key account development plan / marketing and product
ü Provide input to ensure key accounts' development plans aligned to category strategies
ü Identify growth opportunities from product and category perspective and
ü Work with account management teams to develop product portfolio deployment plans for each account
ü Participate in developing key account actions and initiatives (marketing activities and investments)
3. Support execution of key account development plan / marketing and product
ü Present category and product growth opportunities to customers as requested
ü Execute marketing activities (cluster initiatives) with customers and implement marketing support investment plan
ü Play active role in specific customer requests / projects
o Package design
o Market research
o Channel strategy
o Target market identification
o Product launch/ marketing planning for customers
ü Participate actively in account teams with product knowledge
o Features and functionality
o Benefits
Job Requirement:
ü Bachelor degree, MBA preferred
ü At least 5 years' working experience in FMCG / advertising / marketing consulting, with marketing / trade marketing / brand / product management background
ü Fluent in spoken and written English, willing to travel
ü Teamwork oriented, customer service mindset and skilled in communication
Deliver value for key account teams and key customers in south China by providing marketing support (strategic and operational) across category and product
ü Strategic product and marketing support for planning/ alignment
ü Operational marketing support for implementation/ execution
Detailed Responsibilities:
1. Ensure strategic alignment with customers on category and product strategies
ü Assist customers to set strategies for their products in TP cartons, seeking alignment with TP Cluster Initiatives and strategies
ü Define joint strategic projects with customers to generate growth and differentiation (content and package), with strong emphasis on TP product deployment plans
2. Support development of key account development plan / marketing and product
ü Provide input to ensure key accounts' development plans aligned to category strategies
ü Identify growth opportunities from product and category perspective and
ü Work with account management teams to develop product portfolio deployment plans for each account
ü Participate in developing key account actions and initiatives (marketing activities and investments)
3. Support execution of key account development plan / marketing and product
ü Present category and product growth opportunities to customers as requested
ü Execute marketing activities (cluster initiatives) with customers and implement marketing support investment plan
ü Play active role in specific customer requests / projects
o Package design
o Market research
o Channel strategy
o Target market identification
o Product launch/ marketing planning for customers
ü Participate actively in account teams with product knowledge
o Features and functionality
o Benefits
Job Requirement:
ü Bachelor degree, MBA preferred
ü At least 5 years' working experience in FMCG / advertising / marketing consulting, with marketing / trade marketing / brand / product management background
ü Fluent in spoken and written English, willing to travel
ü Teamwork oriented, customer service mindset and skilled in communication
公司介绍
上海任仕达人才服务有限公司诚聘
联系方式
- Email：recruitmentsh@cn.randstad.com