东莞 [切换城市] 东莞招聘东莞公关/媒介招聘东莞公关经理招聘

公关经理(社交媒体)

沃尔玛(中国)投资有限公司

  • 公司规模:10000人以上
  • 公司性质:外资(欧美)
  • 公司行业:批发/零售

职位信息

  • 发布日期:2016-10-14
  • 工作地点:深圳-福田区
  • 招聘人数:1人
  • 职位类别:公关经理  

职位描述

职位描述:
Summaries:
Assist in executing social media strategy for corporate communication and managing and monitoring day-to-day operation of corporate Weibo/Wechat account. Collaborate with business divisions and regional teams to efficiently execute social-media-oriented communication projects, build up corporate branding and help drive store traffic. Domestic travel may be required.

Responsibilities:
1.Assist in executing social media strategy for corporate communication aligning with Hypermarket / Sam's Club MKT teams.
2.Assist in managing and monitoring day-to-day operation of corporate Weibo account by planning, writing, editing and reviewing content, responding to online enquiry and ensuring corporate message consistency with traditional media.
3.Maintain an ongoing analysis of content performance and make recommendations on findings.
4.Assist in managing social media agency and provide regular social media updates including fan number and interaction.
5.Collaborate with business divisions and regional teams in social-media-oriented communication projects to build up online corporate branding and help drive store traffic.
6.Liaise and maintain strong relationships with key online KOL and bloggers for proactive communication and positive stories.
7.Handle and follow up customer complaints on Corporate Weibo with relevant business divisions, identify online opportunity / issue / potential crisis at corporate level, alert relevant divisions, propose social media communication strategy and prepare holding statement accordingly.
8.Develop corporate Weibo’s “loyal fan” pool and design mechanism or personally interact with the pool.
9.Run pilot programs to research and explore new social media platforms, including but not limited to Wechat and mobile App.
10.Work closely with senior manager to plan, formulate and execute social media campaigns.
11.Provide admin and logistics support when necessary.

Requirements:
1. Bachelor or above in Communications, PR, Journalism or related fields, with at least 4years in media / PR / communications including 1-2 year in social media;
2.Strategic social media insights and creative thinking and able to work under tight deadlines.
3.Excellent MS office skills especially MS Outlook, Word, Excel and PowerPoint
4.Strong belief in corporate values with strong sense of FCPA, Ethics and Compliance
5.Strong business sense to develop strategy and oversee execution for positive and proactive communication with strategic thinking and decision making ability
6.Strong desire to take initiative and responsibility
7.Result-oriented, positive, creative and proactive mind set with great adaptability
8.Strong communication skills with great team spirit
9.Creativity and capability to build creative and innovative communication channels
10.Good command of spoken and written English
11.High level of professionalism with good track record
12.Work experience in multinational company / media / PR firm / retailing preferred.

职能类别: 公关经理

举报 分享

公司介绍

沃尔玛公司由美国零售业的传奇人物山姆沃尔顿先生于1962年在阿肯色州成立。经过近五十年的发展,沃尔玛公司多次荣登《财富》杂志世界500强及当选最具价值品牌。

Our business
沃尔玛致力通过实体零售店、在线电子商店、以及移动设备移动端等不同平台不同方式来帮助世界各地的人们随时随地能够节省开支,并生活更好。
每周,超过2.7亿名顾客和会员光顾我们在28个国家拥有的近65个品牌下的11,700多家分店以及电子商务网站。沃尔玛全球2018财年(2017年2月-2018年1月)营收达到5,003亿美元,全球员工总数约230万名。

沃尔玛于1996年进入中国,在深圳开设了***家沃尔玛购物广场和山姆会员商店,经过20多年在中国的发展,我们已拥有约10万名员工。目前沃尔玛在中国经营多种业态和品牌,包括购物广场、山姆会员商店、超市等。目前我们已经在全国180多个城市开设了400多家商场、8家干仓配送中心和11家鲜食配送中心。沃尔玛在中国的经营始终坚持本地采购,目前,沃尔玛中国与超过7,000家供应商建立了合作关系,销售的产品中本地产品超过95%。

Our Culture
一直以来,沃尔玛坚持创新思维和服务领导力,一直在零售业界担任领军者的角色;更重要的是,沃尔玛始终履行“为顾客省钱,从而让他们生活得更好”的这一企业重要使命。
与在世界其他地方一样,沃尔玛在中国始终坚持“服务顾客,尊重个人、追求卓越、诚信行事”的四大核心价值观及行为,专注开好每一家店,服务好每一位顾客,履行公司的核心使命,以不断地为我们的顾客、会员和员工创造非凡。

Our Opportunities
作为世界上***的零售商,沃尔玛提供的个人发展和职业发展机遇有着前所未有的规模。在这里,你将有机会为你生活工作的社区创造积极影响,为下一代的顾客去创新,并通过从事自己热爱的工作打造你的职业生涯。
员工是我们最重要的财富,我们的员工创造非凡!

联系方式

  • Email:b0z0085@walmart.com
  • 公司地址:兴创国际中心四期山姆会员店