BB E-Commerce Assistant Manager
联合利华中国有限公司上海分公司
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2016-09-20
- 工作地点:上海-长宁区
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:本科
- 语言要求:英语 熟练
- 职位月薪:10000-14999/月
- 职位类别:产品/品牌经理 产品/品牌主管
职位描述
职位描述:
- Act as local brand building for homecare and refreshment brands in China eCommerce space that don’t have local brand support (e.g. import brands that China doesn’t carry offline). Support these brand development teams (most outside China) to work out China eCommerce business plan. And, provide China eCommerce Business Team with localized brand strategy, execution guidelines, equity assets, and campaign ideas that fit for China eCommerce channel.
- For mid-term and long term homecare and refreshment brand development plans, act as eCommerce business partner, work with brand development teams, to jointly analyse market potentials, consumer behaviours, retailer mix, competitor landscape, etc, then develop solid eCommerce business plans as part of the integrated brand launch business case.
- Act as brand building person and work seamlessly with BD, develop brand guidelines, assets, and creative campaign ideas for eCommerce Business Team to win in the online shopper market.
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- Act as local brand building for homecare and refreshment brands in China eCommerce space that don’t have local brand support (e.g. import brands that China doesn’t carry offline). Support these brand development teams (most outside China) to work out China eCommerce business plan. And, provide China eCommerce Business Team with localized brand strategy, execution guidelines, equity assets, and campaign ideas that fit for China eCommerce channel.
- For mid-term and long term homecare and refreshment brand development plans, act as eCommerce business partner, work with brand development teams, to jointly analyse market potentials, consumer behaviours, retailer mix, competitor landscape, etc, then develop solid eCommerce business plans as part of the integrated brand launch business case.
- Act as brand building person and work seamlessly with BD, develop brand guidelines, assets, and creative campaign ideas for eCommerce Business Team to win in the online shopper market.
职能类别: 产品/品牌经理 产品/品牌主管
公司介绍
联合利华的使命是让您的生活更具活力并使您心情愉悦、神采焕发、享受更加完美的生活。每天,在全世界,人们都会接触到联合利华的产品。我们的品牌受到各地消费者的信赖,我们已成长为全世界最成功的日用消费品生产商之一。我们是全球***的的冷冻食品、冰淇淋、茶饮料、人造奶油和调味品生产商,也是全球***的洗涤、洁肤和护发产品生产商之一。在中国,我们已经成功地建立了力士、清扬、多芬、夏士莲、旁氏、奥妙、金纺、中华、立顿、四季宝、家乐、和路雪 等诸多为广大消费者熟悉和喜爱的品牌。同时,我们努力保持与当地社会的交流,关心当地社会的发展,重视当地人才的培养。我们热忱期待您的加入!
Unilever's mission is to add vitality to life and help people feel good, look good and get more out of life. Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. We are the largest frozen foods, ice cream, tea-based drinks, margarine and seasoning product manufacturer, and is one of the largest cleaning, skin cleansing and hair care product manufacturers. In China, Unilever has built brands which are known and liked by many Chinese consumers, such as Lux, Clear, Dove, Hazeline, Pond's, Omo, Comfort, Zhonghua, Lipton, Skippy, Knorr, Wall's. We are committed to be a responsible corporate citizen by contributing to the local communities and economic development. We actively develop people and build local leadership. Welcome to join us!
Unilever's mission is to add vitality to life and help people feel good, look good and get more out of life. Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. We are the largest frozen foods, ice cream, tea-based drinks, margarine and seasoning product manufacturer, and is one of the largest cleaning, skin cleansing and hair care product manufacturers. In China, Unilever has built brands which are known and liked by many Chinese consumers, such as Lux, Clear, Dove, Hazeline, Pond's, Omo, Comfort, Zhonghua, Lipton, Skippy, Knorr, Wall's. We are committed to be a responsible corporate citizen by contributing to the local communities and economic development. We actively develop people and build local leadership. Welcome to join us!
联系方式
- Email:scott.gu@unilever.com
- 公司地址:地址:span北京