东莞招聘

Responsibilities:

1. Marketing Own &Private Label Strategy/Plan
? To create Marketing plan & strategy for Own Label & Private Label (by Category) in China this is inline with Company Corporate Core Values & Brand Personality.
? To Develop Clear Product Positioning within each Category as per Company Own Brand Diamond which covers Best, Better, Best & Premium segments. (Communication Templates)

2. Brand Positioning & Planning
? To take the plan to Ground Reality through understanding of the Company. Consumer & creating a well executable & optimized brand plan & tactics.
? To manage all packaging design for New Product Development & re-launched products within the Own & Private Label Portfolio.
? To create strong in store Range Launch plans with clearly communicated USP vs. Competition
? Ad agency coordination & management ensuring all design work & launch Deliverables are achieved within deadlines & maximize sales off take.

3. Optimizing Marketing Budget
? To Ensure all Marketing Spend Optimizes the Brand Exposure & improves the overall Brand Equity of Own & Private Label,
? To ensure complete management of Marketing Budget with strong control of Budget spend & record keeping in line with all Own Brand corporate financial control policies.

4. Internal Communication
? To control strictly the Brand Principles & Image of Own Label, especially on a Store level by clearly communicating Price, Display & In store communication.
? To coordinate with all relevant departments within Own Company(China + Regional HK Office) to ensure smooth planning & timely roll out of all Own & Private Label Products


Qualifications:

1. University graduate with over 8 years managerial experience in Marketing & Branding development of FMCG, preferably in Health and Beauty products
2. Category management experience
3. Good knowledge and insights into FMCG market and inspire the team
4. Detailed orientated & strong organizational skills
5. Excellent communication in both English and Chinese
6. Excellent communication and presentation skill
7. Good negotiation skills and the ability to handle others with diplomacy and tact
8. Self motivated and able to work under pressure
9. Logical and analytical thinker

广州市柏纳管理顾问有限公司是一家以中高级人才交流中介服务及企业人力资源管理咨询为主营业务的专业化管理顾问公司，公司以众跨国外资企业为服务对象，秉承“以客户为中心”的核心服务理念，力求不断提升业务技能，为知名企业推荐中高级人才，为职业精英提供发展良机的专业猎头机构，并致力于为企业人力资源管理咨询和个人职业生涯发展规划提供优质的服务。柏纳公司拥有数位资深人力资源顾问分别率领各自团队在不同的行业区分中工作，主要提供人才猎头、人力资源管理咨询、企业经营管理策划顾问咨询等高品质的专业化服务，所服务的行业包括快速消费品、金融、家电、制造、电子、化工、服装等。