Strategic Marketing--Commercial Graphics
3M中国有限公司
- 公司规模:5000-10000人
- 公司性质:外资(欧美)
- 公司行业:多元化业务集团公司
职位信息
- 发布日期:2015-06-12
- 工作地点:上海
- 招聘人数:1
- 工作经验:5-7年
- 学历要求:本科
- 语言要求:英语熟练
英语熟练 - 职位月薪:面议
- 职位类别:市场/营销/拓展经理 产品/品牌主管
职位描述
Job Summary:
As the owner of 3M CSD CG market marketer, he or she is expected to act as business owner, to maintain and drive the business growth through conducting market survey & analysis, initiating right tactics for new opportunity breakthrough, building and promoting innovative solution that match customer needs, and designing appropriate marketing programs under limited supervision etc.
He or she also need to lead & drive cross-functional team key project & key account penetration and marketing program execution.
Note:
Commercial Graphics (CG) is one of the most important product segments in Commercial Solution Division (CSD). CG product portfolio covers professional films and substrates in various commercial markets, including fascia signs, indoor and outdoor advertising signs, vehicle advertisement graphics, airplane/train/metro professional advertisement graphics, and wall/glass/floor graphics etc.
Responsibilities:
? Develop business strategy and tactics in commercial graphics market.
? Closely work with sales team on key project penetration and KA education.
? Work with portfolio marketer to give appropriate proposal on channel strategy and channel issue solving.
? Collect VOC and VOM to better understand market situation and to develop market plan for specific products and solutions, market communication materials for specific segment or industry also included.
? Study market trend and do competition analysis to find new business opportunities and to provide relevant proposal.
? Develop and execute marketing communication programs to enhance customer intimacy and support sales activities.
? Perform any other duties as assigned by Sr. Marketing Manager or division head.
? Annual sales objective supported.
Basic Qualifications:
? Bachelor’s degree or above.
? 5+ years related working experience on marketing, BD or other business function in multinational company.
? Innovative, good analytical skills and strategic thinking.
? Solid problem solving skills.
? Excellent coordination and communication skills.
? Excellent English communication skill both in written and oral.
? Good PC skills, esp. on Excel and PowerPoints.
? Around 15% working time on travel.
Preferred Qualifications:
? Strong ownership and sharp business sense.
? Able to drive business growth via guiding and pushing sales team.
? Solid experiences in field marking or KA penetration.
? Project/KA related background is a big plus.
As the owner of 3M CSD CG market marketer, he or she is expected to act as business owner, to maintain and drive the business growth through conducting market survey & analysis, initiating right tactics for new opportunity breakthrough, building and promoting innovative solution that match customer needs, and designing appropriate marketing programs under limited supervision etc.
He or she also need to lead & drive cross-functional team key project & key account penetration and marketing program execution.
Note:
Commercial Graphics (CG) is one of the most important product segments in Commercial Solution Division (CSD). CG product portfolio covers professional films and substrates in various commercial markets, including fascia signs, indoor and outdoor advertising signs, vehicle advertisement graphics, airplane/train/metro professional advertisement graphics, and wall/glass/floor graphics etc.
Responsibilities:
? Develop business strategy and tactics in commercial graphics market.
? Closely work with sales team on key project penetration and KA education.
? Work with portfolio marketer to give appropriate proposal on channel strategy and channel issue solving.
? Collect VOC and VOM to better understand market situation and to develop market plan for specific products and solutions, market communication materials for specific segment or industry also included.
? Study market trend and do competition analysis to find new business opportunities and to provide relevant proposal.
? Develop and execute marketing communication programs to enhance customer intimacy and support sales activities.
? Perform any other duties as assigned by Sr. Marketing Manager or division head.
? Annual sales objective supported.
Basic Qualifications:
? Bachelor’s degree or above.
? 5+ years related working experience on marketing, BD or other business function in multinational company.
? Innovative, good analytical skills and strategic thinking.
? Solid problem solving skills.
? Excellent coordination and communication skills.
? Excellent English communication skill both in written and oral.
? Good PC skills, esp. on Excel and PowerPoints.
? Around 15% working time on travel.
Preferred Qualifications:
? Strong ownership and sharp business sense.
? Able to drive business growth via guiding and pushing sales team.
? Solid experiences in field marking or KA penetration.
? Project/KA related background is a big plus.
公司介绍
3M 中国概况
3M公司创建于1902年,全球总部位于美国明尼苏达州的圣保罗市。作为一家世界领先的多元化科技创新企业,3M的产品和技术早已深深地融入人们的生活。100多年以来,3M开发了六万多种产品,从家庭用品到医疗产品,从运输、建筑到商业、教育和电子、通信等各个领域。
3M中国于1984年11月在中国注册成立,是在深圳经济特区外成立的中国***家外商独资企业。截止目前,3M公司在中国建立了9个生产基地、27个办事处、4个技术中心和1个研发中心,员工近8,000人,为***进入中国的外商独资企业之一, 3M中国在过去的30多年里始终密切把握中国经济的发展脉搏,秉承“扎根中国,服务中国”的本土化发展战略,凭借多元化的技术和解决方案,积极支持中国经济的建设和发展。从基础设施建设到制造业崛起,从中国制造到中国创造,从出口驱动到推动内需,3M将企业的发展战略与中国的发展步伐紧密相连,助力中国市场的快速发展。这也使得3M成为中国本土化最成功的企业之一。
3M中国致力开发适合本地市场和客户需求的创新科技和产品,并专注创新人才的培养。目前,3M中国已拥有近600名本土研发人员,贡献了约千项专利发明,并在 3M全球的研发网络中发挥着极为重要的作用。
3M中国积极履行社会责任,积极参与环境保护,扶贫减灾,推进志愿者行动。3M中国的努力得到了社会的广泛认可,获得了“大中华区最具领导力企业”、“最受赞赏的在华外商投资企业”、“亚洲最受尊敬公司二十强”等诸多荣誉,并多次入选“世界500强在华贡献排行榜”且名列前茅。
3M公司创建于1902年,全球总部位于美国明尼苏达州的圣保罗市。作为一家世界领先的多元化科技创新企业,3M的产品和技术早已深深地融入人们的生活。100多年以来,3M开发了六万多种产品,从家庭用品到医疗产品,从运输、建筑到商业、教育和电子、通信等各个领域。
3M中国于1984年11月在中国注册成立,是在深圳经济特区外成立的中国***家外商独资企业。截止目前,3M公司在中国建立了9个生产基地、27个办事处、4个技术中心和1个研发中心,员工近8,000人,为***进入中国的外商独资企业之一, 3M中国在过去的30多年里始终密切把握中国经济的发展脉搏,秉承“扎根中国,服务中国”的本土化发展战略,凭借多元化的技术和解决方案,积极支持中国经济的建设和发展。从基础设施建设到制造业崛起,从中国制造到中国创造,从出口驱动到推动内需,3M将企业的发展战略与中国的发展步伐紧密相连,助力中国市场的快速发展。这也使得3M成为中国本土化最成功的企业之一。
3M中国致力开发适合本地市场和客户需求的创新科技和产品,并专注创新人才的培养。目前,3M中国已拥有近600名本土研发人员,贡献了约千项专利发明,并在 3M全球的研发网络中发挥着极为重要的作用。
3M中国积极履行社会责任,积极参与环境保护,扶贫减灾,推进志愿者行动。3M中国的努力得到了社会的广泛认可,获得了“大中华区最具领导力企业”、“最受赞赏的在华外商投资企业”、“亚洲最受尊敬公司二十强”等诸多荣誉,并多次入选“世界500强在华贡献排行榜”且名列前茅。
联系方式
- Email:LLJiang2@mmm.com
- 公司地址:广州市天河路228号之一广晟大厦25楼