Product Marketing Specialist
固铂轮胎(中国)投资有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:汽车
职位信息
- 发布日期:2012-08-08
- 工作地点:上海-长宁区
- 招聘人数:1
- 工作经验:三年以上
- 学历要求:本科
- 语言要求:英语熟练
普通话熟练 - 职位类别:产品/品牌专员 市场/营销/拓展主管
职位描述
Purpose:
Provide professional product service to support local sales and consumers marketing; Active supporting role to develop product management business for Cooper tires Asia.
Responsibilities:
- Develop and maintenance the Cooper tire product road map with product life circle management.
- Supporting and cooperate with ATC and Road testing for product development and product features definition.
- Feedback the product performance and monitoring the competition product development with customer needs survey.
- Analysis the domestic and OE market requirements.
- Analysis the competition products / product portfolio.
- Contact and follow up with the center product management guide line to update the product information, brochures and leaflets, ensure the market will get the last update about the product information
- Follow and cooperate with the sales/communication to do the product training for internal and external customers, update the training materials and development the standard product training concept.
- Follow up and cooperate with center product marketing to realize the product events, product launch, etc
- Efficient product feedback survey with the internal and external customers about the product features and trends.
- 10% of the travel frequency.
Requirements:
- Bachelor degree in an Engineering or Science discipline
- Technical product knowledge.
- 3-5 years of experiences in product marketing service / Product management professional knowledge, product road map, product portfolio, product life circle management, or JV Company in automotive industry (preferred tire industry).
- Strong analytical abilities, problem solving skills
- Fluent in Chinese, English / Experience in western company.
- PC skills to include: Microsoft Word, Excel, PowerPoint
- Knowledge of tire development, manufacturing and control, preferred
- Product management professional knowledge with business plan development process experience., preferred
公司介绍
作为全球10大轮胎企业之一,固铂的产品销售到全球100多国家,并在全球三大洲设立营运总部及研发中心。全球及北美总部及研发中心位于美国俄亥俄州的芬德利。欧洲总部及研发中心设于英国melksham。亚洲总部及研发中心设于中国上海。全球8大生产工厂分别位于美国俄亥俄州的芬德利,美国阿肯色州的texarkana,美国密西西比州的tupelo,墨西哥的guadalajara, 英国的melksham, 以及中国江苏省昆山市。
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联系方式
- Email:cwenzhang@coopertire.com
- 公司地址:地址:span中国上海市长宁区古北路666号嘉麒大厦17层