东莞招聘

As a Consumer Marketing Manager you will take full responsibility of your OHC product category. From defining the growth strategy, drive the definition, development and introduction of range of products, manage product profitability and extending product lifecycles to managing a smooth phase out.
Your goal is to bring that bring ever-more rewarding and enjoyable experiences to consumers by meeting their health & wellbeing needs.
You will translate in-depth consumer, market and competitive analyses into winning concepts by defining the product positioning for new range of products. You will then integrate these new concepts into strategic product roadmaps that uniquely address the needs of the local Chinese consumers, and where required, the needs of other global markets, as well as drive the Lifecycle Management (LCM) of the existing product portfolios.
In this responsible position, you will for identified projects (New /LCM projects) steer the Integral Product Development (IPD)/LCM process from start to end, taking initial ideas through to product development and introduction. During the process, you will interact with all associated disciplines, including New Product Introduction team, Technology & Development departments, internal and external design agencies, own manufacturing units or external suppliers, marketing management and international commercial organizations (COs).

Key Areas of Responsibility：
Lead the Development of the long-term vision and 3-year strategy for your category
o Development of comprehensive strategy (covering full portfolio, all 4 Ps) and identifies adjacent white spaces and acquisition/alliance targets
o Create and assess the product/proposition roadmap for locally relevant propositions

Own consumer insights for your category
o Propose, analyze, summarize, and catalog consumer research to drive insights
o Collects shopper insights generated by China Commercial Organization

Develop local, and local-global (as needed) product and non-product propositions
o Builds business cases for each proposition
o Owns VPW of products in scope until phase-out; translates VPW into commercial brief to drive across functional teams
o Owns the development budget per proposition
o Manages the cross-functional matrix during proposition development (I&D, Design, Quality, Supply, Marcom), potentially across multiple development sites

Develop marketing strategy for propositions
o Per proposition, defines marketing approach and objectives (and aligns lead COs, if applicable)
o Proposes pricing strategy
o Outlines menu of communication vehicles; provides integrated communications briefing
o Develops channel guidelines



Drive profitable growth
o IGM improvement activities
o Work together with the local (and global) COs to increase profitable growth

Contact person for a Greater China BMC for total M&CC portfolio
o Key contact person at category level for the Commercial Organization
o Deliver on key enablers in the BMC plan
Ensure with the CO that targets in BMC plan are met

Job Requirements & Skills
• University degree or MBA qualified in Business/Strategic Marketing direction
• 6 to 9 years proven brand/product management experience in a FMCG, healthcare or similar sector.
• Strong communication skills in Mandarin and English (written and spoken) and be a good presenter. Be willing to work in an international environment and able to manage senior stakeholders
• Organized, numerate and have keen interest in market and consumer driven approach to product creation & execution (Consumer Insights, VPW development, product market introductions, write and execute marketing plans)
• Conceptual thinking, organizational and communication skills that allow you to influence others, present convincing arguments and build and maintain extensive networks.
Project management skills and broad interests that allow you to create multi-disciplinary environments that inspire and motivate others.

荷兰皇家飞利浦公司是一家领先的健康科技公司，致力于在从健康生活方式、疾病预防、到诊断、治疗和家庭护理的整个“健康关护全程”，凭借先进的技术、丰富的临床经验和深刻的消费者洞察，不断推出整合的创新解决方案，助力健康医疗系统实现四重目标——提高大众健康水平、提高医护人员满意度、改善患者体验，并降低关护成本。飞利浦的愿景是通过有意义的创新，令世界更健康、更可持续的发展，到2030年每年改善25亿人的生活。

        飞利浦公司总部位于荷兰，2021年销售额达172亿欧元，在全球拥有大约78,000名员工，销售和服务遍布世界100多个国家。公司目前在诊断影像、图像引导治疗、病人监护、医疗信息化以及消费者健康和家庭护理领域处于领导地位。

        在飞利浦，每一个人，都至关重要。这是我们始终坚持的信念。在飞利浦，你将用数字化驱动有意义的创新，积极影响自己与数十亿人的生活，践行改善人类生活的使命。我们全心营造多元包容的工作环境，平等互助的工作氛围，让你的独特之处得到充分尊重和欣赏，鼓励你释放真我，以梦为马，不负韶华。本着 “立足中国，辐射全球” 的理念，我们通过布局广泛的业务线，为你带来广阔的平台、丰富的学习资源、多样的内部发展机会，助你成为具备全球化视野和本土深度的一专多能复合型稀缺人才。

创美好，做真我，迎蜕变。
我们深信每一个你都卓尔不凡, 更期待与志同道合的你笃行致远。