Brand Manager品牌经理-Twinings
上海英联食品饮料有限公司 Shanghai AB Food & Beverages Limited
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2012-11-13
- 工作地点:上海-长宁区
- 招聘人数:1
- 工作经验:五年以上
- 学历要求:本科
- 语言要求:英语熟练
- 职位类别:产品/品牌经理
职位描述
Manage Twinings product portfolio and develop new products to support brand development and Twinings busines expansion.
Job Scope
* Manage existing product portfolio with clear segmentation from end user viewpoint and meet channel development needs.
* Develop clear product strategies and plan to make it happen.
* Work with UK team and local team to develop new products to continue creating new News to beat end user expectation.
* Work with SPU (special packing Unit) and IPT (international Procurement Team) to develop gift sets / special packs to meet Greater China market needs.
* Work out product launch plan with sales team and ensure the implementation meet brand expectation in order to successfully launch new product and strengthen brand positioning.
* Work out product P&L with finance division and manage the A&P plan and spending.
* Work with quality / importing division to ensure product labeling and importing without surprise.
* Understand tea regulations to ensure product meet China market regulation and also work with UK team to avoid product importing issues.
* Provide professional analysis and suggestion to management team to ensure healthy brand and business development
* Provide support to team members and coaching to junior marketing members.
Qualifications & Experience
· University graduate or above
· Business/Marketing degree of other recognized qualification
· 6 years+ marketing experience, in FMCG or premium food brand with at least 2 years managerial experience
· Solid NPD experiences
· Good track record on launching new products
· Have premium gifting product development experiences will be a plus.
· Have experiences on developing product strategies.
· Excellent communication and interpersonal skills
· Profound English for both oral and written
公司介绍
英国联合食品集团是……
英国联合食品集团是一家全球销售额超过102亿英镑和在44个国家拥有97000多名员工的国际食品、添加剂以及服装零售的业务多元化的跨国食品集团。英联集团旗下拥有众多著名食品品牌、系列齐全的食品添加剂、丰富的个人护理及医药产品、服装零售的领导品牌,是欧洲最大的食品企业之一。
英国联合食品公司按其业务种类可以分成四块,分别是食品杂货、糖业与农业、食品添加剂和服装零售。集团在全世界范围内销售,业务范围覆盖欧洲、美国、中国和东南亚,澳大利亚以及非洲。
川宁阿华田在中国
英国联合食品自1995年开始在中国投资,迄今为止已在中国建立的公司、工厂和办事处已超过30家,投资额达50亿多人民币。
上海英联食品饮料有限公司
2002年英国联合食品集团加大中国投资,成立了上海英联食品饮料有限公司。它的前身是上海诺华营养食品有限公司,成立于1993年,曾是瑞士诺华消费者保健品部与上海梅林正广和集团的中外合作经营企业。2002年底,英国联合食品有限公司收购了瑞士诺华的股权和品牌。2008年12月,上海英联食品饮料有限公司成为英国联合食品集团下属的独资公司,投资额达3000多万美元。
公司主要生产和销售阿华田、机智豆、福牌乐口福、福牌麦乳精以及供国内外工业市场用的超麦牌麦精产品。主要生产设备,麦芽饮料生产线和麦精生产线的全套全自动设备由瑞士、德国引进,并拥有二百多名员工。
英联川宁饮料(上海)有限公司
2005年,英国联合食品继续加强了在中国的投资,在上海浦东金桥开发区建立了独资的英联川宁饮料(上海)有限公司,隶属于茶叶分支。主要拼配绿茶及生产川宁茶包,所有成品都出口到海外。截至2010年,金桥厂将拥有世界先进的茶叶生产包装设备和二百多名员工。
源自于1706年的TWININGS川宁茶是英国最古老而经典的茶品牌之一,至今仍然是贵族皇室的专宠。现今,川宁茶已风靡世界100多个国家,不仅有传统的红茶和绿茶系列,还有果香红茶和花草茶等特别适合年轻一代的口味系列。在2006年川宁茶正式进驻中国市场,为中国消费者带来纯正的英国茶品。
Associated British Foods Plc is……
Associated British Foods Plc (ABF) is a diversified international food, ingredients, agriculture and retail group with global sales of £10.2 billion and 97000 employees. The group is one of European’s largest food companies with a wide range of successful food brands, complete selection of food additives, rich personal care products and medical products, leading brand in fashion retail.
Associated British Food can be categorized into four segments. These are grocery, primary food and agriculture, ingredients, and retail. The group has sales worldwide and manufacturing operations across Europe, Australia, US, China, Southeast Asia, Australia and Africa.
TwiningsOvo in China
Since 1995 when ABF first invested in China, it has amounted to more than 30 units (including companies, factories, representative office) with investment over 5 billion.
Shanghai AB Food & Beverages Limited
ABF started to invest in China from Year 2002 by acquiring and creating Shanghai AB Food & Beverages Ltd. The previous company was a Sino-foreign Joint Venture between Consumer Health Corporation of Novartis Switzerland and Shanghai Maling Aquarius Group founded in 1993. At the end of 2002, Associated British Foods plc acquired the shares and brands of the Consumer Health Corporation of Novartis Switzerland. December 2008, Shanghai AB Food& Beverages Limited became the sole-funded company under ABF Group with investment over 30 million dollars.
The company with more than 200 employees produces and sells the nutrition foods for children, such as Ovaltine, nutrition beverage for middle-ages and elders, such as "Fu Pai" Lacovo. "Fu Pai" Malted Milk and malt extract sells in both domestic and international industrial market. Main production facilities: The modern automatic production plant for brew house malt extract has its product line and band drier imported from Switzerland and Germany.
ABF Twinings Beverages (Shanghai) Ltd
In year 2005, ABF strengthens the business investment in China, establishing the wholly owned “ABF Twinings Beverage (Shanghai) Ltd”, located in Jinqiao processing zone Pudong and belonging to the tea division. The main activity is blending green teas and packing Twinings tea bag, the final products are exported to overseas. Up to year 2010, the factory will house state-of-art packing machines and more that 200 staff members.
In 1706,Twinings was one of the first companies to introduce tea drinking to the British, and honored as Royal Warrant by Queen Victoria until today. Now, customers in more than 100 countries enjoy Twinings products, which include not only the traditional black teas and green teas, but also flavored black tea and herbal infusions. All of which delight the taste buds of new generations of consumers. Since 2006,Twinings launched in China and bring Chinese consumers a British enjoyment !
联系方式
- 公司网站:http://www.abf.cn
- 公司地址:办公室:延安西路889号21楼;工厂:上海市闵行区兰村路8号
- 邮政编码:200245
- 联系人:人力资源部