MKT-CRM-3P/MKT-客户关系管理-三方员工
联合利华中国有限公司上海分公司
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2015-02-12
- 工作地点:上海
- 招聘人数:1
- 工作经验:1年
- 学历要求:本科
- 语言要求:英语良好
- 职位月薪:面议
- 职位类别:其他
职位描述
Job Description:
-Support Wechat under guideline:
1.Improve social impact of wechat via KOL and chef seeds management
-Manage the KOL fans group to maintain relationship and ensure article released by them
2.Improve wechat operation efficiency
-Support the re-creation of current contents.
-Support the daily management of always-on interaction (games)
-Support the wechat committee affairs
-Support SEO & SEM under guideline:
1.Improve Search Engine Optimization (SEO):
-Work with SEO agency on SEO guideline and SEO template
-Create SEO content for new content and maintain SEO for existing content
-Explore opportunities to increase leads (sing-up) from SEO traffic
-Conduct ongoing monitoring and tracking ; monthly SEO report
2.Improve Search Engine Marketing (SEM)
-Work with SEO agency on keywords mapping, defining including A/B test;
-Increase click-through rates by improving keywords descriptions
-Explore opportunities to increase leads (sing-up) from SEM traffic
-Conduct ongoing monitoring and tracking ; weekly SEM report
3.Oversee SEO and SEM to achieve qualified traffic to website in the most effective way
-Define the most relevant and potential keywords
-Analyze performance and improve copying writing for SEO & SEM
Requirement:
-1-2 years' experience related in either Brand/Social/Digital
-Smart, creative, passionate but also responsible
-Bachelor degree or above
-Good at MS office
-Good communication and English skills
公司介绍
Unilever's mission is to add vitality to life and help people feel good, look good and get more out of life. Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. We are the largest frozen foods, ice cream, tea-based drinks, margarine and seasoning product manufacturer, and is one of the largest cleaning, skin cleansing and hair care product manufacturers. In China, Unilever has built brands which are known and liked by many Chinese consumers, such as Lux, Clear, Dove, Hazeline, Pond's, Omo, Comfort, Zhonghua, Lipton, Skippy, Knorr, Wall's. We are committed to be a responsible corporate citizen by contributing to the local communities and economic development. We actively develop people and build local leadership. Welcome to join us!
联系方式
- Email:scott.gu@unilever.com
- 公司地址:地址:span北京