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市场文案策划/编辑

中智上海经济技术合作公司

  • 公司规模:500-1000人
  • 公司性质:国企
  • 公司行业:专业服务(咨询、人力资源、财会)

职位信息

  • 发布日期:2015-02-04
  • 工作地点:上海
  • 招聘人数:若干
  • 工作经验:3-4年
  • 学历要求:本科
  • 语言要求:英语良好
  • 职位月薪:面议
  • 职位类别:文案/策划  编辑

职位描述

职 责:
Work closely with the design team in generating original copy ideas for Starbucks China that grab the attention of the target audience. Copy proofing Chinese copy prepared by various supporting categories to ensure brand coherence and appropriateness of messaging. This can include creating straplines, slogans, body copy and scripts.
Assist the design team to coordinate project pipelines and assignments on hand to ensure on-time completion and priority management.
Creative Process:
Understanding our core message and target audience on a campaign-to-campaign basis.
brainstorming visual and copy ideas with other members of the marketing team
Writing and presenting various options, sometimes as a storyboard where needed.
Checking all the content being advertised as truthful and complies with codes of advertising practice.
Above the line advertising, which include but may not be limited to mass media like TV, cinema, interactive media, posters etc
Below the line advertising like brochures, leaflets, press advertisements and direct mail.
Online platforms like wechat, website and microsites and links
Coordination Process:
Understand the requirements set about from each case owner, and able to transmit the details correctly to the designers.
Able to keep track of the pending projects and to keep a system on organizing the deliverables.
Ability to communicate effectively with print vendors on creating print proofs and mocks ups etc.

要 求:
You should:
be highly creative and imaginative
have excellent writing and communication skills in Chinese.
have a basic working knowledge of English.
have good written and interpersonal skills
work well in a team with a range of people
be able to work under pressure and be able to multi-task
have an eye for detail
have an interest in commerce, popular culture, and new advertising trends and techniques.
be highly self-motivated and well organized
be able to see other people's points of view and take on board feedback
REQUIREMENTS
Related Bachelor’s Degree or combination of college and work experience is necessary
3+ years of practical graphic design/creative experience
Understanding of production workflow including printing processes and techniques
Above average level of organization and attention to detail as well as a thorough understanding of all print processes
Experience working collaboratively with multiple stakeholders to build great user and brand experiences
Proficient in Microsoft Office

公司介绍

中智上海经济技术合作有限公司(简称中智上海公司)是中智全国性服务网络战略布局中重要的战略成员。目前,中智上海公司服务2万余家客户企业,雇员数达77万。公司主营业务包含:人力资源外包、招聘+业务外包、国际业务、培训业务和贸易服务五大板块。2013年,中智上海公司荣获由上海市政府颁发的“上海市质量金奖”。2016年,公司荣获由国家质检总局颁发的第二届“中国质量奖”提名奖。2018年,中智上海公司第一批获得由上海品牌国际认证联盟颁发的“上海品牌”荣誉。中智上海公司秉承“诚信、尊重、公正、专业”的服务精神,积极践行社会责任,不断追求卓越,持续为客户和雇员创造价值。
应聘者请发简历至 resume@ciicsh.com

联系方式

  • Email:resume@ciicsh.com
  • 公司地址:地址:span上海