东莞招聘

Responsibilities

- Develop the overall CRM
- Responsible for achieving CRM program objectives including acquisition and retention targets
- Construct multi-channel action plan based on customer lifecycle and segmentation profiles
- Develop and standardize KPI's to monitor the performance of CRM activities and profitability
- Use data mining techniques to flesh out customer insights in customer database
- Analyze data and translate into actionable customer insights for CRM activities
- Focus on customer insights collection and analysis to drive customer centric growth strategies and actions, identify up-sell & cross sell opportunities with joint promotion partners to increase customer value
- Manage and develop consumer loyalty programs, plan and execute direct marketing activities, e.g. Mailers, events
- Lead and motivate CRM team towards a shared vision


Requirements

- University Degree
- 5-6 years of CRM, loyalty marketing, and database marketing experience
- Fashion retail industry experience will be preferred. but CRM agency candidates will also be considered
- Hands on experience and proficiency in business intelligence tools, statistical and data mining models and tools
- Strong data analysis skills, project management, and time management skills, and the ability to translate data into actionable consumer insights
- Fluency in English and Chinese
- Candidate with less experience will be considered as CRM Supervisor

I.T rides on a unique multi-brand, multi-layer business model that only proves to success: a multi-channel approach that caters specifically to well-defined groups of fashion lovers in targeted regions with distinct multi-brand stores and single-brand shops. Augmenting this diverse mix are respected brands from around the world that I.T licenses, and exclusively developed house brands.
IT, i.t, ete! and double-park are the flagship multi-brand stores, each appealing to contrasting individuals and tastes while retaining the passion that our company is renowned for. I.T shops are the home of sophisticated labels at the forefront of fashion, while i.t is the place for younger shoppers to find the best in fun, edgy casual wear. Fine footwear and accessories feature in the refined spaces of the ete! stores. At double-park, the latest in street wear and the lifestyle that encompasses it are explored in an experimental shopping environment.
Like those who shop at I.T, the team behind the company is energetic, open-minded and appreciates how fashion can form part of a modern lifestyle. Their dynamism and focus have propelled I.T into a major brand, in Hong Kong and in new markets beyond.
To cope with the business expansion of I.T, high calibre candidates are invited to fill the following position:-