恒天然Fonterra:品牌经理Brand Manager(Anchor Kids)(职位编号：16773)
恒天然商贸（上海）有限公司
- 公司性质：外资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2014-05-05
- 工作地点：上海
- 招聘人数：若干
- 职位月薪：面议
- 职位类别：产品/品牌经理
职位描述
Description
Fonterra is a global, co-operatively-owned company with its roots firmly planted in New Zealand’s rich land, working to unlock every drop of goodness from the 22 billion liters of milk we collect each year and sharing it with the world. Our business covers the complete dairy industry in China. We are committed to the farm business, dairy products, food services and dairy ingredients. Our leading brands include: Anchor, Anlene and Anmum. Our target is producing 1 billion liter of high-quality milk by 2018.
Responsibilities
Brand Planning
? Proactively seek new opportunities for the China Brands as inputs into the long-term strategic plans.
? Develop annual budgets / targets for market shares, brand awareness, volumes, revenue and marketing expenditure for the brand.
Brand Management
? Implement the brand plans within budget and on time, co-ordinating the resources of the organisation and partners so to achieve approved brand objectives.
? Monitor, review scorecard performance and amend marketing plans and activities in light of changes in the external and internal environment and competitor activity.
Brand and Market Communications
? Commission market research in line with the Best Practice Marketing Research Grid and planned marketing activity
? Maintain a close working relationship with the sales team, trade marketing and customers. Attend customer presentations where a marketing presence may improve outcomes.
? Work with external agency to develop the marketing communication & activities plan to achieve the communication and business goal, as well as be responsible to deliver a high quality execution.
? Monitor and review the cost effectiveness and efficiency of advertising, media, and promotional activities, outside suppliers and agencies (e.g. advertising and research).
Sales and Operations Planning
? Provide market intelligence for Sales plan creation
? Work with Sales/TM to manage the monthly forecast /in-store resource allocation.
Product Innovation
? Proactively seek new opportunities for the China Brands as inputs into long-term strategic plans.
? Lead or participate in cross-functional teams for new product development projects.
Market Knowledge
? Develop and maintain a full understanding and complete knowledge of dairy-based products and the market environment in which they compete.
Best Practice
? Ensure the utilisation of Best Practice marketing processes and principles, following the Fonterra way for marketing and product innovation
Qualifications
? Tertiary Degree in Marketing, Commerce or related discipline
? Minimum 4 years’ experience in FMCG Consumer Marketing function with an International organization
? Brand Management / new product launh
? FMCG industry experience
Fonterra is a global, co-operatively-owned company with its roots firmly planted in New Zealand’s rich land, working to unlock every drop of goodness from the 22 billion liters of milk we collect each year and sharing it with the world. Our business covers the complete dairy industry in China. We are committed to the farm business, dairy products, food services and dairy ingredients. Our leading brands include: Anchor, Anlene and Anmum. Our target is producing 1 billion liter of high-quality milk by 2018.
Responsibilities
Brand Planning
? Proactively seek new opportunities for the China Brands as inputs into the long-term strategic plans.
? Develop annual budgets / targets for market shares, brand awareness, volumes, revenue and marketing expenditure for the brand.
Brand Management
? Implement the brand plans within budget and on time, co-ordinating the resources of the organisation and partners so to achieve approved brand objectives.
? Monitor, review scorecard performance and amend marketing plans and activities in light of changes in the external and internal environment and competitor activity.
Brand and Market Communications
? Commission market research in line with the Best Practice Marketing Research Grid and planned marketing activity
? Maintain a close working relationship with the sales team, trade marketing and customers. Attend customer presentations where a marketing presence may improve outcomes.
? Work with external agency to develop the marketing communication & activities plan to achieve the communication and business goal, as well as be responsible to deliver a high quality execution.
? Monitor and review the cost effectiveness and efficiency of advertising, media, and promotional activities, outside suppliers and agencies (e.g. advertising and research).
Sales and Operations Planning
? Provide market intelligence for Sales plan creation
? Work with Sales/TM to manage the monthly forecast /in-store resource allocation.
Product Innovation
? Proactively seek new opportunities for the China Brands as inputs into long-term strategic plans.
? Lead or participate in cross-functional teams for new product development projects.
Market Knowledge
? Develop and maintain a full understanding and complete knowledge of dairy-based products and the market environment in which they compete.
Best Practice
? Ensure the utilisation of Best Practice marketing processes and principles, following the Fonterra way for marketing and product innovation
Qualifications
? Tertiary Degree in Marketing, Commerce or related discipline
? Minimum 4 years’ experience in FMCG Consumer Marketing function with an International organization
? Brand Management / new product launh
? FMCG industry experience
公司介绍
恒天然商贸（上海）有限公司诚聘