东莞招聘

1. PURPOSE
To increase brand awareness and to support business growth through on-line/digital marketing initiatives.
Capable for manage/accomplish project individually.

2． ORGANISATION CHART
Line manager: Sr. Manager, PR & Integrated Marketing Communication
BG MKTG & Marcom , GIC, Corporate digital marketing

3. WORKING RELATIONSHIPS
a) Direct Superior: Sr. Manager, PR and Integrated Marketing Communication
b) External Relationship:
Agency to complete website/digital marketing program

4. PRINCIPAL ACCOUNTABILITIES
1. Website server move to China and new webpage design;
2. Website maintenance and management (incl. Philips Healthcare internet & intranet);
3. Optimize online local product marketing promotions by establishing new sections and online activities.
4. Keep close to local market needs by continuous website content update and localization.
5. Facilitate internal information sharing by enriching contents from marketing and functions for Philips Healthcare Intranet.
6. Cross BGs support on digital marketing level;
7. Digital marketing campaign on social media platform like Weibo and WeChat;
8. Cooperation with on-line trade media on HC brand promotion and KOL/professional engagement;
9. Develop e-content on varies digital tools to serve on different level of marketing program;

5、MAJOR CHALLENGES
Cross BG communication and professional competency, multi-task accomplishment

6、JOB REQUIREMENTS
Relevant working experiences and business sense on digital marketing, web content management, and social media experiences, on-line trade media relationship, cooperation experience and management.
>2-3 years working experiences on digital marketing or related fields
Good English in oral and writing

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