Brand Innovation Manager
广州市越秀人力资源顾问服务有限公司
- 公司规模:50-150人
- 公司性质:合资(非欧美)
- 公司行业:专业服务(咨询、人力资源、财会)
职位信息
- 发布日期:2014-02-19
- 工作地点:上海
- 招聘人数:若干
- 工作经验:五年以上
- 学历要求:本科
- 语言要求:英语熟练
- 职位月薪:面议
- 职位类别:产品/品牌经理 市场/营销/拓展经理
职位描述
POSITION MAIN DUTIES
Drive and lead cross functional projects towards set objectives and timelines
Contribute to the development of an assortment vision and ambition
Build consumer & customer insights & propose market research
Use global segmentation & positioning to identify gaps vs competition
Discover, develop and evaluate new territories / new concepts that enables a balanced flow of activities entering the Q8 launch plan
Support the Global Brand/Arena Director in recommending product & solution innovations that build on key brand features & design and validate with key marketing communities
Support BU growth and monitor cost saving initiatives vs innovation
Propose innovation project organization & resources
Develop assortment, claims, pack design and price positioning
Develop communication theme, creative execution and media mix together with lead markets
QUALIFICATIONS / EXPERIENCE:
5+ years’ experience in brand development and commercial marketing
Proven skills in innovation development & delivery
Ideally worked in both operating businesses as well as marketing headquarters
Experience in running multi-functions teams effectively
· Excellent project management skills
Demonstrated ability to work effectively in collaborative international environment
Self-motivated, objective driven with ability to work autonomously
Can sell ideas well and find the right stakeholders
Makes the vision happen
Hungry to lead and change the game
Creates an environment for innovation
Has courage and shows perseverance
Fluent in English, both verbal and written.
Fluent in Mandarin is preferred but not a must
Drive and lead cross functional projects towards set objectives and timelines
Contribute to the development of an assortment vision and ambition
Build consumer & customer insights & propose market research
Use global segmentation & positioning to identify gaps vs competition
Discover, develop and evaluate new territories / new concepts that enables a balanced flow of activities entering the Q8 launch plan
Support the Global Brand/Arena Director in recommending product & solution innovations that build on key brand features & design and validate with key marketing communities
Support BU growth and monitor cost saving initiatives vs innovation
Propose innovation project organization & resources
Develop assortment, claims, pack design and price positioning
Develop communication theme, creative execution and media mix together with lead markets
QUALIFICATIONS / EXPERIENCE:
5+ years’ experience in brand development and commercial marketing
Proven skills in innovation development & delivery
Ideally worked in both operating businesses as well as marketing headquarters
Experience in running multi-functions teams effectively
· Excellent project management skills
Demonstrated ability to work effectively in collaborative international environment
Self-motivated, objective driven with ability to work autonomously
Can sell ideas well and find the right stakeholders
Makes the vision happen
Hungry to lead and change the game
Creates an environment for innovation
Has courage and shows perseverance
Fluent in English, both verbal and written.
Fluent in Mandarin is preferred but not a must
公司介绍
C-Russell International Ltd.
联系方式
- 公司地址:上班地址:广州市东风西路流花广场132号之二园景中心1611房