Assistant BB Manager-PW
联合利华中国有限公司上海分公司
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2012-07-30
- 工作地点:上海
- 招聘人数:1
- 工作经验:三年以上
- 学历要求:本科
- 职位类别:产品/品牌经理
职位描述
职位描述:
Job Description:
1. SEEK FOR GLOBAL AND REGIONAL INSIGHTS TO SUPPORT INNOVATION PROJECTS
- Expertise in understanding global/ regional consumer needs to deliver insights into upstream projects
- Unlock consumer and technical insights that will drive the anti-aging and skin lightening R&D programs.
- Manage and interface with the CTI Network to capture regional needs to guarantee that they are reflected on the global consumer testing plans.
Job Responsibility:
1.Develop Master Brand digital strategy
2.Develop Digital Platform strategy for different platforms
-Owned media (brand site, SNS accounts)
-Video Sites
-Search
-Portal& Vertical site
3.Develop Master Brand digital content for different platforms
-Video
-Advertising/Banner
-Game
-Conversation
-Activation Program
4.Deployment for different digital platforms
5.Tracking, Evaluation and Optimization
6.E-commerce
Job Requirements:
1.3 years plus marketing experience, assistant brand manager profile in international FMCG company.
2.Has experience in digital activity, prefer solid experience in this area, but a strong FMCG marketer with some experience on digital can also be considered.
3.Strong logical thinking, passionate for business growth
4.Good brand management experience with strong consumer insights
5.Project management experience and skills
6.Good creativity
联系方式:
Please click on the link below to apply directly this position on our website: https://recruitment.unileverservices.com/MAIN/careerportal/Job_Profile.cfm?szOrderID=49938&szUniqueCareerPortalID=6a6842d7-1f9f-4147-ac89-664d4440231c
If you are interested in more career opportunity, please visit http://www.unilever.com.cn/ourcompany/careers/Recruit/positioninfor.asp
Should you have any questions regarding to the job application or require additional information, Please contact Unilever Peoplelink via the following toll free number,
China Netcom: 10 800 85 21491
China Telecom: 10 800 15 21491
Hong Kong: 800 96 2023
Your application will be reviewed against our requirements and we will be in touch shortly to provide you with an update on the status of your application. Thank you for the cooperation!
公司介绍
Unilever's mission is to add vitality to life and help people feel good, look good and get more out of life. Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. We are the largest frozen foods, ice cream, tea-based drinks, margarine and seasoning product manufacturer, and is one of the largest cleaning, skin cleansing and hair care product manufacturers. In China, Unilever has built brands which are known and liked by many Chinese consumers, such as Lux, Clear, Dove, Hazeline, Pond's, Omo, Comfort, Zhonghua, Lipton, Skippy, Knorr, Wall's. We are committed to be a responsible corporate citizen by contributing to the local communities and economic development. We actively develop people and build local leadership. Welcome to join us!
联系方式
- Email:scott.gu@unilever.com
- 公司地址:地址:span北京