全球知名广告集团招文案策划
科锐国际人力资源（北京）有限公司
- 公司规模：1000-5000人
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2014-02-27
- 工作地点：大连
- 招聘人数：若干
- 工作经验：一年以上
- 学历要求：大专
- 语言要求：英语一般
- 职位类别：文案/策划 其他
职位描述
Social Conversation Management Specialist
XXX’s Market Management organization in the Global Marketing Center provides a range of services to enable “Making Markets” and “Capturing Markets” including driving social advocacy programs. The Social Conversation Management Specialist will report to the GMC MM team.
To support the Digital Transformation of our M&C function in the growth markets unit, the Social Conversation Management Specialist will be part of the high-impact GMU Digital Services Center team in Bangalore, India.
They will develop communities of interest, manage and monitor social conversations around XXX’s growth plays in the growth markets to increase digital interactions, drive positive sentiments and create business pipeline. The role requires a strong understanding of social communities and how they contribute to mind- and market-share growth.
Specific Responsibilities
? Build and nurture a community of XXX SMEs for each selected category/growth play.
? Train, coach, assist the SMEs to initiate and sustain communities of interest across the most appropriate social venues – twitter, facebook, linkedin, etc..
? Monitor activity and integrate with other social media tactics to drive advocacy/ evangelism of XXX’s differentiation for each category/growth play.
? Create conversation management, response and crisis management protocols
? Collaborate with SMEs, ITSO, global/local digital teams to identify compelling assets and engage in content curation to stimulate interactions and social conversations.
? Execute plans to increase # of interactions and deepen the value of the interactions. Enable Science of Nurture tactics through the conversations.
? Actively engage in social listening by collaborating with the Social Insights teams to identify opportunities to drive social conversation in support of local marketing tactics.
? Contribute to the creation of Assets, frameworks and the education of marketing and communications peers.
Skills & Experience Required
? Strong hands-on experience with and understanding of differences between social channels - Twitter, Linkedin, etc. relevant to B2B
? Strong Project Mgmt and ability to work effectively with virtual teams
? Ability to connect conversation's that are organic into our business focus areas
? Ability to tie-back organic conversations to our business priorities
? A positive attitude and ability to thrive in a dynamic environment
? Ability to respond to crisis situations in real-time