东莞招聘

Role Description
PURPOSE
Wyeth launched a new product line to catch up the IMF market trend of premiumization. The goal of this new product launch is to recruit more new users by providing best IMF and further enhance WN super premium image
The role of this position is to assist supervisor to develop and execute business strategies and programs of stage 2 , keep the brand momentums afterwards , ensure maximum profitability and attainment of sales targets.
This should be operated within the budgeted operating expenses, and fully comply with the country's legal, regulatory policies, and be responsible to uphold company's ethical standard

REQUIREMENTS
Education / Experience
*University graduate or above
*Nutritional marketing or FMCG marketing background with at least 4-6 years brand management experience
*Experienced in developing business plan, TVC production, marketing activation execution, monitoring and evaluation of a promotion activity
*Prefer having new product launch experience
Special Knowledge
*Business majority preferred
*Brand Management
Skill
*Strong leadership of cross function project
*Excellent PC skills (PowerPoint. Excel. Word)
*Excellent command of English and Mandarin Chinese (written and spoken)
*Excellent communication skills & inter-personal skills
*Excellent agency management skills
*Dealing with complexity and pressure
*Business sensitivity and acumen

AREAS OF RESPONSIBILITY
Co-ordinate internal and external team to develop the communication plan and annual business plan and implement related brand activation and promotion plan
？To supervise Advertising Agency on the creative development
？To work with digital agency on digital programs development.
？To work with research team on consumer insight exploring and product/ad concept test
？To work with external PR agency and internal PR department to plan and implement the PR campaign
？To work with trade marketing and sales team on the final design, implementation and evaluating of trade and consumer promotions
？To work with CRM for tailor-made CRM program content for target users
To monitor and control marketing expenses within/in line with the budget
Develop sales forecast to reach company standard accurate target for stage 3 product
？To work with sales team and logistic department to ensure both accurate forecast and on time product supply
Stewardship of product/packaging for project replacement - to supervise the quality benchmarking the market / competitors' / to initiate product change or improvement when appropriate.
To assist line manger to launch any future new products successfully :
？To working with the task force ( R&D/NPD/Medical/ RA/GPS/ Logistic/Sales) to the ensure the on time launch
？To development the brand strategy and business model of project replacement

惠氏营养品隶属于世界领先的营养、健康、幸福生活公司——雀巢集团。1915年，世界上***罐SMA的诞生拉开了婴幼儿配方奶的历史序幕，也是惠氏营养品的传奇开始。一个多世纪以来，惠氏营养品始终秉承“百年卓越，惠泽新生”的品牌信仰，在全球统一的严苛标准下，为广大家庭提供科学创新、品质卓越的母婴营养品。