Brand Manager-FMCG
广州市越秀人力资源顾问服务有限公司
- 公司规模：50-150人
- 公司性质：合资(非欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2013-08-03
- 工作地点：上海
- 招聘人数：若干
- 工作经验：五年以上
- 学历要求：大专
- 语言要求：英语良好
英语熟练 - 职位类别：产品/品牌经理
职位描述
Responsibilities-
Innovation and Renovation·
Identifying new consumer and technology opportunities· Product innovation and gate keeping management·
Managing innovation and MRD spend·
Packaging design and product formulation·
Range, variants and formats- Brand Communications·
Communications strategy (including high-level media priorities)·
Theme advertising copy development and budget (e.g. for TV, press, outdoor, internet etc)·
Agency briefing and management- Strategic brand and category management·
Market and Category segmentation·
Category strategy·
Brand Key Vision (including brand positioning and differentiation)·
Brand Vision plans·
Brand equity management·
Range architecture management·
Strategic pricing·
Channel strategy- Mindset·
Requirements·
At least 5 years on brand marketing experience and 2 years brand manager experience in FMCG category ·
Qualified in concept generation/writing, data analysis and advertising judgment·
Strong innovation project management·
Strong analytical and marketing skills·
Strategic thinking, creative ·
Chinese national with excellent English language ability
Innovation and Renovation·
Identifying new consumer and technology opportunities· Product innovation and gate keeping management·
Managing innovation and MRD spend·
Packaging design and product formulation·
Range, variants and formats- Brand Communications·
Communications strategy (including high-level media priorities)·
Theme advertising copy development and budget (e.g. for TV, press, outdoor, internet etc)·
Agency briefing and management- Strategic brand and category management·
Market and Category segmentation·
Category strategy·
Brand Key Vision (including brand positioning and differentiation)·
Brand Vision plans·
Brand equity management·
Range architecture management·
Strategic pricing·
Channel strategy- Mindset·
Requirements·
At least 5 years on brand marketing experience and 2 years brand manager experience in FMCG category ·
Qualified in concept generation/writing, data analysis and advertising judgment·
Strong innovation project management·
Strong analytical and marketing skills·
Strategic thinking, creative ·
Chinese national with excellent English language ability
公司介绍
C-Russell International Ltd.
联系方式
- 公司地址：上班地址：广州市东风西路流花广场132号之二园景中心1611房