市场经理 工作地点：成都
爱儿坊（上海）管理咨询有限公司
- 公司规模：150-500人
- 公司性质：外资(非欧美)
- 公司行业：教育/培训/院校
职位信息
- 发布日期：2014-08-19
- 工作地点：成都-高新区
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：产品/品牌经理 产品/品牌主管
职位描述
.Responsibilities
1. Conceptualise, plan, propose, co-ordinate, organise and implement advertising and promotional (A&P) & marketing strategies/plans/activities to achieve desired results.
2. Co-ordinate and liaise with relevant designers, printers, contractors, suppliers and vendors on the concepts, design and production of marketing and A & P materials.
3. Recommend appropriate and effective strategies with effective and positive impacts (with ultimate aim to increase number of enquiries and brand awareness).
4. Ensure adherence to corporate identity – any logos, fonts, proportions and colours on stationery, marketing collaterals, merchandise and centres’ interiors and exteriors.
5. Checking/Vetting/Proofreading of any marketing materials.
6. Supplying any materials (e.g. posters) for centres to display to promote curriculum/ brand, as well as to enhance centres’ looks.
7. Updating of information on website.
8. Be current and familiar with latest advertising mediums, marketing approaches and strategies, to propose to various business units for consideration.
9. Look out for newspaper articles and developments where it has impact on ELFA China and request other business units to follow-up where applicable.
10. Entertaining requests from any media interested in any business undertaken by the Company:
- Broadcast media - borrowing centres for filming/production
- Print media – interviewing staff or parents for articles/feature reports.
Candidates’ Requirements:
1. Possess broad knowledge of marketing and advertising concepts and strategies, as well as available marketing communications media.
2. At least five years working experience in the Marketing and Advertising industry.
3. Possess good interpersonal, organizational and communications skills including written and oral presentations.
4. Possess excellent writing, copy writing, editing and verbal communications skills in both the Chinese and English languages.
5. Is patient, creative, self-motivated and highly adaptable to working under pressure and changing environments.
工作职责：
1．规划、建议、协调、组织并实施广告和促销（A&P）营销策略、计划和活动来获得期望的结果。
2．协调和联络有关的设计师、印刷厂、供应商，完成市场运营相关材料的设计和制作。
3．提出适当的、有效的、积极有效的营销策略（最终目的提高查询和品牌意识的数量）。
4．确保遵守企业身份–任何标志，字体，文具，比例和色彩营销资料，商品和中心的内部和外部。
5．检查、审核、校对所有的营销材料。
6．向管理中心提供资料（如海报），促进课程活动的开展，提高爱儿坊品牌形象。
7．公司网络信息的更新。
8．熟悉最新的广告媒体、营销手段和策略，并提供供应商备选。
9．从各种渠道收集信息，是业务适应于中国现状。
候选人的要求：
1，具有市场营销和广告的概念和策略，广博的知识，以及有效的营销传播媒体。
2，至少五年的工作经验，在市场营销和广告业。
3，具有良好的人际关系，组织和沟通技巧，包括书面和口头报告。
4，具备优秀的写作，写作，中英文编辑和口头沟通技巧。
5，是耐心的，创造性的，自我激励和压力和不断变化的环境下工作的适应性强。
1. Conceptualise, plan, propose, co-ordinate, organise and implement advertising and promotional (A&P) & marketing strategies/plans/activities to achieve desired results.
2. Co-ordinate and liaise with relevant designers, printers, contractors, suppliers and vendors on the concepts, design and production of marketing and A & P materials.
3. Recommend appropriate and effective strategies with effective and positive impacts (with ultimate aim to increase number of enquiries and brand awareness).
4. Ensure adherence to corporate identity – any logos, fonts, proportions and colours on stationery, marketing collaterals, merchandise and centres’ interiors and exteriors.
5. Checking/Vetting/Proofreading of any marketing materials.
6. Supplying any materials (e.g. posters) for centres to display to promote curriculum/ brand, as well as to enhance centres’ looks.
7. Updating of information on website.
8. Be current and familiar with latest advertising mediums, marketing approaches and strategies, to propose to various business units for consideration.
9. Look out for newspaper articles and developments where it has impact on ELFA China and request other business units to follow-up where applicable.
10. Entertaining requests from any media interested in any business undertaken by the Company:
- Broadcast media - borrowing centres for filming/production
- Print media – interviewing staff or parents for articles/feature reports.
Candidates’ Requirements:
1. Possess broad knowledge of marketing and advertising concepts and strategies, as well as available marketing communications media.
2. At least five years working experience in the Marketing and Advertising industry.
3. Possess good interpersonal, organizational and communications skills including written and oral presentations.
4. Possess excellent writing, copy writing, editing and verbal communications skills in both the Chinese and English languages.
5. Is patient, creative, self-motivated and highly adaptable to working under pressure and changing environments.
工作职责：
1．规划、建议、协调、组织并实施广告和促销（A&P）营销策略、计划和活动来获得期望的结果。
2．协调和联络有关的设计师、印刷厂、供应商，完成市场运营相关材料的设计和制作。
3．提出适当的、有效的、积极有效的营销策略（最终目的提高查询和品牌意识的数量）。
4．确保遵守企业身份–任何标志，字体，文具，比例和色彩营销资料，商品和中心的内部和外部。
5．检查、审核、校对所有的营销材料。
6．向管理中心提供资料（如海报），促进课程活动的开展，提高爱儿坊品牌形象。
7．公司网络信息的更新。
8．熟悉最新的广告媒体、营销手段和策略，并提供供应商备选。
9．从各种渠道收集信息，是业务适应于中国现状。
候选人的要求：
1，具有市场营销和广告的概念和策略，广博的知识，以及有效的营销传播媒体。
2，至少五年的工作经验，在市场营销和广告业。
3，具有良好的人际关系，组织和沟通技巧，包括书面和口头报告。
4，具备优秀的写作，写作，中英文编辑和口头沟通技巧。
5，是耐心的，创造性的，自我激励和压力和不断变化的环境下工作的适应性强。
公司介绍
爱儿坊幼儿学苑(Elfa Preschool) 是新加坡科思达教育集团旗下的教育品牌之一，总结了集团所属著名教育品牌馨乐园“Kinderland”幼儿园30多年来的成功管理和双语办学经验，自从1994年进入中国后，遵循中国教育部《幼儿教育指导纲要》，引入国内外适合当前中国儿童的各种学前教育理念，将国际元素与本土精华充分融合，形成具有中国特色的爱儿坊国际多元学前教育体系。爱儿坊全面均衡的课程让幼儿通过综合、互动与实践的方式得到全面的发展，为进入小学做好准备。
ELFA (Shanghai) Management Consultancy Co., Ltd provides consultancy to “ELFA Preschool”, a unit of Singapore-based Crestar Education Group. “ELFA Preschool” provides quality care and educational service for children aged from 2 months to 6 years and is committed to nurture children and prepare them for the challenges of formal schooling within a conducive learning environment and effective programs conducted by dedicated and qualified early childhood educators.
ELFA (Shanghai) Management Consultancy Co., Ltd provides consultancy to “ELFA Preschool”, a unit of Singapore-based Crestar Education Group. “ELFA Preschool” provides quality care and educational service for children aged from 2 months to 6 years and is committed to nurture children and prepare them for the challenges of formal schooling within a conducive learning environment and effective programs conducted by dedicated and qualified early childhood educators.
联系方式
- 公司地址：地址：span成都市青羊区光华大道一段西环广场1栋602室
- 电话：13818574121