首席销售营销官CHIEF SALES AND MARKETING OFFICER
协力管理咨询（深圳）有限公司上海分公司
- 公司规模：150-500人
- 公司性质：外资(非欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2024-08-02
- 工作地点：北京·朝阳区
- 工作经验：7年及以上
- 学历要求：本科
- 职位月薪：2.5-3.5万·13薪
- 职位类别：首席销售营销官CHIEF SALES AND MARKETING OFFICER
职位描述
Job purpose工作目标
Chief Sales and Marketing Officer will be responsible for increasing revenue and hit sales targets through effective marketing campaigns. Primary goals of the job position is to create sales strategies that are backed by thorough regional and global market research and present sales and business development analyses in monthly reports.
首席销售营销官主要负责通过有效的营销活动增加收入并达成销售目标。这个职位的主要目标是基于对全面地区及全球市场的研究，制定相应的营销战略。同时在每月报告中呈现销售和业务发展分析情况。
Duties and responsibilities工作职责
61 Marketing and Sales Strategy: Update and finalise companywide annual marketing strategy to ensure business growth. This document will highlight key marketing objectives and opportunities throughout the year and will set out the tactics we will use to achieve our busines goals.
61 市场营销和销售策略：更新并完善公司年度市场营销策略，以确保业务增长。该营销策略将着重强调年度关键市场营销目标和机会，并制定实现商业目标的策略。
61 Annual Marketing Plan: Plan and deliver a programme of marketing activity to maximise sales and set out the key business opportunities throughout the year. This plan should be used to articulate to our team the activity that is planned and any actions required from them for its delivery.
61 年度市场营销计划：规划并实施一系列市场营销活动，以***限度提高销售额并确定全年关键商机。该计划应用于向团队明确活动规划情况并指导后续营销活动。
61 Website Management: Take responsibility for the management and maintenance of company website, ensuring content is up to date, accurate and on brand at all times. Manage the relationship with our third-party web providers, instructing them as required to assist with website updates and maintenance, ensuring commercial opportunities are maximized within the customer journey whilst providing a positive customer experience.
61 网站管理：负责公司网站的管理和维护，确保内容始终保持最新、准确且符合品牌形象。管理与第三方网络服务提供商的关系，根据需要指示他们协助网站更新和维护，确保在客户旅程中***化商业机会，同时提供积极的客户体验。
61 External Communications: Manage our external communications partner, preparing and issuing a brief to them each month.
61 外部沟通：管理我们的外部沟通合作伙伴，每月准备并向他们发出简报。
61 Coordinating and supporting communication plans for enhanced visibility and influence with targeted audiences
61 协调和支持沟通计划，以提高与目标受众的可见性和影响力。
61 Marketing Budget: Manage company’s marketing budget, planning and controlling costs in line with agreed budgets.
61 市场营销预算：管理公司的市场营销预算，规划和控制费用，以符合已达成的预算。
61 Identify, negotiate and close new strategic business opportunities in the financial industry market
61 在金融行业市场中识别、谈判并达成新的战略商业机会。
61 Analyze business tactics, performance data, pricing and sales strategies, market research data, and competitor products
61 分析商业策略、业绩数据、定价和销售策略、市场调研数据及竞争对手产品
61 Contribute to the strategic product and service offering of the company to the financial market
61 为公司在金融市场的战略产品和服务提供贡献
61 Maintain positive long-term relationships with strategic customers
61 维护与战略客户的积极长期关系
61 Maintaining good relationship with client and increasing for penetration.
61 与客户保持良好关系并提高市场渗透率
61 Liaise with other overseas branches for cross sale /synergy on the regional basis
61 与其他海外分支机构保持联系，以实现区域内的交叉销售/协同效应
61 Guide the team to achieve the designated sales and trading profit target; and work on ad-hoc projects as assigned
61 指导团队达到指定的销售和交易利润目标，并处理分配的临时项目
61 Be in charge of maintaining relations with external agencies and developing a solid network of strategic partnerships.
61 负责维护与外部机构的关系，并建立稳固的战略合作伙伴网络
Supervision监督
61 The Chief Sales and Marketing Officer will report directly to the Chief Executive Officer.首席销售营销官将直接向首席执行官汇报。
61 Be in charge of maintaining relations with external agencies and developing a solid network of strategic partnerships.
61 负责维护与外部机构的关系，并建立坚实的战略合作伙伴网络。
Direct reports
直接汇报
61 Sales executives
销售执行官
Experience requirements
经验要求
61 Minimum 7-10 years relevant experience or above.
61 至少7至10年相关工作经验。
61 Solid experience in fixed income rates and credits with related rmb bond onshore and offshore , and /derivatives products be advantage
61 具有固定收益利率和信贷方面的扎实经验，熟悉相关人民币债券（在岸和离岸）及衍生品产品者优先。
Education requirements
学历要求
Bachelor's degree or higher in Business Administration, Marketing Management, Finance or in relevant majors.
商业管理、市场营销、金融或相关专业的学士学位或更高学位。
Required skills
所需技能
61 Sales and Marketing Expertise: Strong knowledge of sales and marketing strategies, including digital marketing, event promotion, and revenue management. Highly self-motivated; ability to work individually within a team.
61 销售与市场专业知识：对销售和市场策略有深入了解，包括数字营销、活动推广和收益管理。高度自我激励，能够在团队中独立工作。
61 Leadership: Ability to lead a sales and marketing team, set goals, and provide direction
61 领导能力：能够领导销售和市场团队，设定目标并提供指导。
61 Project Management: Organising and executing marketing and sales campaigns and events effectively.
61 项目管理：有效组织和执行市场与销售活动和事件。
61 Communication Skills: Effective communication, both written and verbal, to engage with clients, team members, and partners.
61 沟通技能：具备有效的书面和口头沟通能力，与客户、团队成员和合作伙伴进行有效互动。
61 Networking: Building and maintaining relationships with event planners, vendors, and partners is essential for business growth.
61 网络建设：建立和维护与活动策划者、供应商和合作伙伴的关系，对业务增长至关重要。
61 Analytical Skills: Using data and metrics to make informed decisions and track the success of marketing campaigns and sales efforts.分析能力：利用数据和指标做出明智决策，并跟踪市场活动和销售效果的成功。
Language requirements
语言要求 61 Excellent communication skills in Mandarin and English is a must. IELTS 7 is preferred.
61 需要在普通话和英语方面具备出色的沟通能力。优先考虑雅思7分以上的成绩。
Other requirements
其他要求 61 Industry Knowledge: Understanding the Banking and finance, international business industry, including competitors, trends, and customer preferences.
61 行业知识：充分理解银行与金融、国际商业行业，包括竞争对手、趋势和客户偏好。
Chief Sales and Marketing Officer will be responsible for increasing revenue and hit sales targets through effective marketing campaigns. Primary goals of the job position is to create sales strategies that are backed by thorough regional and global market research and present sales and business development analyses in monthly reports.
首席销售营销官主要负责通过有效的营销活动增加收入并达成销售目标。这个职位的主要目标是基于对全面地区及全球市场的研究，制定相应的营销战略。同时在每月报告中呈现销售和业务发展分析情况。
Duties and responsibilities工作职责
61 Marketing and Sales Strategy: Update and finalise companywide annual marketing strategy to ensure business growth. This document will highlight key marketing objectives and opportunities throughout the year and will set out the tactics we will use to achieve our busines goals.
61 市场营销和销售策略：更新并完善公司年度市场营销策略，以确保业务增长。该营销策略将着重强调年度关键市场营销目标和机会，并制定实现商业目标的策略。
61 Annual Marketing Plan: Plan and deliver a programme of marketing activity to maximise sales and set out the key business opportunities throughout the year. This plan should be used to articulate to our team the activity that is planned and any actions required from them for its delivery.
61 年度市场营销计划：规划并实施一系列市场营销活动，以***限度提高销售额并确定全年关键商机。该计划应用于向团队明确活动规划情况并指导后续营销活动。
61 Website Management: Take responsibility for the management and maintenance of company website, ensuring content is up to date, accurate and on brand at all times. Manage the relationship with our third-party web providers, instructing them as required to assist with website updates and maintenance, ensuring commercial opportunities are maximized within the customer journey whilst providing a positive customer experience.
61 网站管理：负责公司网站的管理和维护，确保内容始终保持最新、准确且符合品牌形象。管理与第三方网络服务提供商的关系，根据需要指示他们协助网站更新和维护，确保在客户旅程中***化商业机会，同时提供积极的客户体验。
61 External Communications: Manage our external communications partner, preparing and issuing a brief to them each month.
61 外部沟通：管理我们的外部沟通合作伙伴，每月准备并向他们发出简报。
61 Coordinating and supporting communication plans for enhanced visibility and influence with targeted audiences
61 协调和支持沟通计划，以提高与目标受众的可见性和影响力。
61 Marketing Budget: Manage company’s marketing budget, planning and controlling costs in line with agreed budgets.
61 市场营销预算：管理公司的市场营销预算，规划和控制费用，以符合已达成的预算。
61 Identify, negotiate and close new strategic business opportunities in the financial industry market
61 在金融行业市场中识别、谈判并达成新的战略商业机会。
61 Analyze business tactics, performance data, pricing and sales strategies, market research data, and competitor products
61 分析商业策略、业绩数据、定价和销售策略、市场调研数据及竞争对手产品
61 Contribute to the strategic product and service offering of the company to the financial market
61 为公司在金融市场的战略产品和服务提供贡献
61 Maintain positive long-term relationships with strategic customers
61 维护与战略客户的积极长期关系
61 Maintaining good relationship with client and increasing for penetration.
61 与客户保持良好关系并提高市场渗透率
61 Liaise with other overseas branches for cross sale /synergy on the regional basis
61 与其他海外分支机构保持联系，以实现区域内的交叉销售/协同效应
61 Guide the team to achieve the designated sales and trading profit target; and work on ad-hoc projects as assigned
61 指导团队达到指定的销售和交易利润目标，并处理分配的临时项目
61 Be in charge of maintaining relations with external agencies and developing a solid network of strategic partnerships.
61 负责维护与外部机构的关系，并建立稳固的战略合作伙伴网络
Supervision监督
61 The Chief Sales and Marketing Officer will report directly to the Chief Executive Officer.首席销售营销官将直接向首席执行官汇报。
61 Be in charge of maintaining relations with external agencies and developing a solid network of strategic partnerships.
61 负责维护与外部机构的关系，并建立坚实的战略合作伙伴网络。
Direct reports
直接汇报
61 Sales executives
销售执行官
Experience requirements
经验要求
61 Minimum 7-10 years relevant experience or above.
61 至少7至10年相关工作经验。
61 Solid experience in fixed income rates and credits with related rmb bond onshore and offshore , and /derivatives products be advantage
61 具有固定收益利率和信贷方面的扎实经验，熟悉相关人民币债券（在岸和离岸）及衍生品产品者优先。
Education requirements
学历要求
Bachelor's degree or higher in Business Administration, Marketing Management, Finance or in relevant majors.
商业管理、市场营销、金融或相关专业的学士学位或更高学位。
Required skills
所需技能
61 Sales and Marketing Expertise: Strong knowledge of sales and marketing strategies, including digital marketing, event promotion, and revenue management. Highly self-motivated; ability to work individually within a team.
61 销售与市场专业知识：对销售和市场策略有深入了解，包括数字营销、活动推广和收益管理。高度自我激励，能够在团队中独立工作。
61 Leadership: Ability to lead a sales and marketing team, set goals, and provide direction
61 领导能力：能够领导销售和市场团队，设定目标并提供指导。
61 Project Management: Organising and executing marketing and sales campaigns and events effectively.
61 项目管理：有效组织和执行市场与销售活动和事件。
61 Communication Skills: Effective communication, both written and verbal, to engage with clients, team members, and partners.
61 沟通技能：具备有效的书面和口头沟通能力，与客户、团队成员和合作伙伴进行有效互动。
61 Networking: Building and maintaining relationships with event planners, vendors, and partners is essential for business growth.
61 网络建设：建立和维护与活动策划者、供应商和合作伙伴的关系，对业务增长至关重要。
61 Analytical Skills: Using data and metrics to make informed decisions and track the success of marketing campaigns and sales efforts.分析能力：利用数据和指标做出明智决策，并跟踪市场活动和销售效果的成功。
Language requirements
语言要求 61 Excellent communication skills in Mandarin and English is a must. IELTS 7 is preferred.
61 需要在普通话和英语方面具备出色的沟通能力。优先考虑雅思7分以上的成绩。
Other requirements
其他要求 61 Industry Knowledge: Understanding the Banking and finance, international business industry, including competitors, trends, and customer preferences.
61 行业知识：充分理解银行与金融、国际商业行业，包括竞争对手、趋势和客户偏好。
公司介绍
Dezan Shira & Associates are a specialist foreign direct investment practice, providing legal, audit and tax services to multinationals investing in China, China Hong Kong, India & Vietnam.
Established in 1992, we are a leading Asia Regional practice with sixteen offices in these jurisdictions, employing almost 300 legal, accounting and audit professionals.
The advantages of working for us
Hectic but friendly and nourishing working environment where one’s ambitions and potential can grow and develop
Career advancement potential open to all levels
Possibilities to relocate to different offices
Being part of a successful and well known fast developing consulting firm in Asia
Additional background information on Dezan Shira & Associates can be found at ****************
We shall offer competitive packages to the right candidate and terrific career advancement opportunities.
Contact information
Interested candidates should send Chinese and English CV, expected salary to fanny.liu@dezshira.com
Established in 1992, we are a leading Asia Regional practice with sixteen offices in these jurisdictions, employing almost 300 legal, accounting and audit professionals.
The advantages of working for us
Hectic but friendly and nourishing working environment where one’s ambitions and potential can grow and develop
Career advancement potential open to all levels
Possibilities to relocate to different offices
Being part of a successful and well known fast developing consulting firm in Asia
Additional background information on Dezan Shira & Associates can be found at ****************
We shall offer competitive packages to the right candidate and terrific career advancement opportunities.
Contact information
Interested candidates should send Chinese and English CV, expected salary to fanny.liu@dezshira.com
联系方式
- Email：fanny.liu@dezshira.com
- 公司地址：上海市南京西路338号天安中心1803-1805室 (邮编：200003)
- 电话：13795119541