Alibaba Group (AliExpress)-Media PM -Hangzhou (职位编号：GP722827)
阿里巴巴集团
- 公司规模：10000人以上
- 公司性质：上市公司
- 公司行业：互联网/电子商务
职位信息
- 发布日期：2021-06-03
- 工作地点：杭州
- 招聘人数：若干人
- 工作经验：3-4年经验
- 学历要求：本科
- 职位类别：其他
职位描述
1. Unique opportunity with Alibaba’s Global marketplace- AliExpress. This role is part of global marketing team, based in the HQ at HZ, China. As a Project Manager the position independently leads the Media management scope for 3 key global markets (Poland, Brazil, Korea) working closely with the Media agencies.
2. Responsibilities include (but not limited to) Media strategy/planning across touchpoints, Consumer insights/analysis, Execution management incl Scheduling, KPI benchmarking, Tightening media performance evaluation metric, Tracking, Co-ordination with cross functional stakeholders- including Media Agency, Buying/Purchasing team, Brand management team, Country teams etc.
3. Responsible for daily running the media operations smoothly incl big window promotions.
4. Explore innovative media experiments, Innovations, JBPs, Content co-operations to grow return on investment.
5. Constantly learning global media ecosystem with agility to be able to lead the agency team to achieve desired results on effectiveness, efficiency and Innovation KPIs.
1. 3-7 years of proven hands-on experience in media planning and execution, from 4A media/digital agency or In-house.
2. Familiar with e-commerce industry and Digital as well as Traditional media ecosystem.
3. Solid understanding of 360 degree media & consumer fundamentals.
4. Excellent communication skills, positive attitude, ability to handle stressful situation & pressure, willingness to work in different time zone environment and with cross border teams, Agile mindset & flexibility to adapt with change, Strong in teamwork and at integrating resources to create value.
5. Fluent in English & Mandarin, with overseas work/study background.
6. Experience working on these three markets (Poland, Korea, Brazil) will be a plus.
*Media includes digital as well as traditional touchpoints
2. Responsibilities include (but not limited to) Media strategy/planning across touchpoints, Consumer insights/analysis, Execution management incl Scheduling, KPI benchmarking, Tightening media performance evaluation metric, Tracking, Co-ordination with cross functional stakeholders- including Media Agency, Buying/Purchasing team, Brand management team, Country teams etc.
3. Responsible for daily running the media operations smoothly incl big window promotions.
4. Explore innovative media experiments, Innovations, JBPs, Content co-operations to grow return on investment.
5. Constantly learning global media ecosystem with agility to be able to lead the agency team to achieve desired results on effectiveness, efficiency and Innovation KPIs.
1. 3-7 years of proven hands-on experience in media planning and execution, from 4A media/digital agency or In-house.
2. Familiar with e-commerce industry and Digital as well as Traditional media ecosystem.
3. Solid understanding of 360 degree media & consumer fundamentals.
4. Excellent communication skills, positive attitude, ability to handle stressful situation & pressure, willingness to work in different time zone environment and with cross border teams, Agile mindset & flexibility to adapt with change, Strong in teamwork and at integrating resources to create value.
5. Fluent in English & Mandarin, with overseas work/study background.
6. Experience working on these three markets (Poland, Korea, Brazil) will be a plus.
*Media includes digital as well as traditional touchpoints
职能类别：其他
公司介绍
阿里巴巴集团的使命是让天下没有难做的生意。
我们旨在赋能企业改变营销、销售和经营的方式。我们为商家、品牌及其他企业提供基本的互联网基础设施以及营销平台，让其可借助互联网的力量与用户和客户互动。我们的业务包括核心电商、云计算、数字媒体和娱乐以及创新项目和其他业务。我们并通过子公司菜鸟网络及所投资的关联公司口碑，参与物流和本地服务行业，同时与蚂蚁金融服务集团有战略合作，该金融服务集团主要通过中国领先的第三方网上支付平台支付宝运营。
我们的愿景
我们旨在构建未来的商务生态系统。我们的愿景是让客户相会、工作和生活在阿里巴巴，并持续发展最少102年。
我们旨在赋能企业改变营销、销售和经营的方式。我们为商家、品牌及其他企业提供基本的互联网基础设施以及营销平台，让其可借助互联网的力量与用户和客户互动。我们的业务包括核心电商、云计算、数字媒体和娱乐以及创新项目和其他业务。我们并通过子公司菜鸟网络及所投资的关联公司口碑，参与物流和本地服务行业，同时与蚂蚁金融服务集团有战略合作，该金融服务集团主要通过中国领先的第三方网上支付平台支付宝运营。
我们的愿景
我们旨在构建未来的商务生态系统。我们的愿景是让客户相会、工作和生活在阿里巴巴，并持续发展最少102年。
联系方式
- Email：yjw@alibaba-inc.com